本文選題：營銷組合策略　切入點：總票房　出處：《經(jīng)濟研究參考》2017年53期

【摘要】：正一、引言2015年,中國電影票房經(jīng)歷了爆發(fā)式的增長,票房收入440億,但自2016年以來,增速放緩,市場上開始流傳"拐點論""中場休息論""陰霾論"等種種悲觀言論,2017年上半年,總票房共計271.59億元,同期增長10.34%,增速放緩的同時,國產(chǎn)電影票房105億元,占總票房的38%,相比2016年同期的131億元下滑20%。~(1)直到7月28日,一部電影以黑馬之姿出現(xiàn),打破了固有
[Abstract]:First, introduction, in 2015, the box office of Chinese films experienced explosive growth, with box office receipts of 44 billion, but since 2016, the growth rate has slowed. In the first half of 2017, the total box-office sales totaled 27.159 billion yuan, an increase of 10.34 yuan in the same period. While the growth rate was slowing, the domestic film box office took 10.5 billion yuan, while the market began to spread the "inflection point theory," "interval break," "haze theory," and so on. That's 38% of the total box office, down 20% from 13.1 billion yuan in the same period in 2016) until July 28, when a movie appeared as a black horse, breaking its roots.
【作者單位】： 四川大學錦城學院;
【分類號】：F274;J943
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本文編號：1686690