本文選題：業(yè)態(tài)創(chuàng)新　切入點(diǎn)：股權(quán)交易　出處：《新聞戰(zhàn)線(xiàn)》2016年23期

【摘要】：正探討傳統(tǒng)媒體的經(jīng)營(yíng)困局,不應(yīng)一味地糾結(jié)于互聯(lián)網(wǎng)時(shí)代的沖擊等外在因素,而應(yīng)更多地從自我革命、業(yè)態(tài)創(chuàng)新上找尋突破口。筆者認(rèn)為,在鞏固、優(yōu)化傳統(tǒng)媒體經(jīng)營(yíng)主業(yè)(發(fā)行、廣告、出版等)的基礎(chǔ)上,面對(duì)未來(lái)10年乃至更長(zhǎng)一段時(shí)間,產(chǎn)業(yè)化與資本化是其自我蛻變、融合市場(chǎng)、擁抱新機(jī)遇的重要路徑。"堵"在哪:當(dāng)前的瓶頸與困局隨著時(shí)間的推進(jìn),傳統(tǒng)媒體面臨的困局是全方位的。困局的表象是變化了的時(shí)代帶
[Abstract]:We should not dwell on the external factors such as the impact of the Internet age, but should look for a breakthrough in the innovation of self-revolution and business form. On the basis of optimizing the main business of traditional media (distribution, advertising, publishing, etc.), facing the future 10 years or more, industrialization and capitalization are their self-transformation and integration of the market. An important way to embrace new opportunities. Where is the "blocking": the current bottleneck and dilemma over time, the traditional media is facing a comprehensive dilemma. The appearance of the dilemma is a changed era.
【作者單位】： 江蘇經(jīng)濟(jì)報(bào);
【分類(lèi)號(hào)】：G206-F
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本文編號(hào)：1674172