本文選題：廣州　切入點：文化創(chuàng)意產(chǎn)業(yè)　出處：《廣州大學》2012年碩士論文　論文類型：學位論文

【摘要】：近年來,文化創(chuàng)意產(chǎn)業(yè)作為一種新型的產(chǎn)業(yè)形態(tài)在全球迅速崛起,產(chǎn)生了巨大的經(jīng)濟效益和社會效益,被譽為21世紀的“黃金產(chǎn)業(yè)”。它獨特的產(chǎn)業(yè)特征對一個國家和地區(qū)的經(jīng)濟增長、產(chǎn)業(yè)結構的優(yōu)化和升級、城市競爭力提升等方面都具有重大的促進作用。目前國外很多發(fā)達國家都紛紛把這一產(chǎn)業(yè)作為本國經(jīng)濟發(fā)展的戰(zhàn)略產(chǎn)業(yè)和支柱產(chǎn)業(yè),并在政策上給予了大力支持,已取得了矚目的成績。 2006年,我國《國家“十一五”時期文化發(fā)展規(guī)劃綱要》明確提出要加強發(fā)展文化創(chuàng)意產(chǎn)業(yè)。目前,北京、上海、深圳等城市在各級政府的積極推動下,文化創(chuàng)意產(chǎn)業(yè)的發(fā)展已經(jīng)初具規(guī)模,效益顯著。同樣,廣州也不例外,它作為有著2200多年歷史的古城,目前,在文化創(chuàng)意產(chǎn)業(yè)的發(fā)展方面也已取得了豐碩的成果,但在競爭日趨激烈的新形勢下仍面臨許多挑戰(zhàn),那么,如何加快廣州文化創(chuàng)意產(chǎn)業(yè)的發(fā)展中則成了社會各界研究的熱點問題。 目前,廣州在國家及省政府的號召下,相繼出臺了一系列政策支持文化創(chuàng)意產(chǎn)業(yè)的發(fā)展,但總體來看,這些政策比較零散,不成體系,也難以產(chǎn)生明顯的成效。因此,本文從公共政策的視角出發(fā),就對如何構建合理有效的加快廣州文化創(chuàng)意產(chǎn)業(yè)發(fā)展的政策支持體系進行了研究,具有重要的現(xiàn)實指導意義。 本文共分為五章。第一章是緒論,主要介紹了選題背景、研究目的與意義、國內外研究綜述、研究思路及方法、研究創(chuàng)新之處等內容。第二章是文化創(chuàng)意產(chǎn)業(yè)政策支持的相關理論分析,主要對文化創(chuàng)意產(chǎn)業(yè)政策支持的相關概念、理論依據(jù)和主要手段作了理論闡述。第三章是國外文化創(chuàng)意產(chǎn)業(yè)發(fā)展政策支持經(jīng)驗及借鑒,主要對英、美、日、韓四個國家發(fā)展文化創(chuàng)意產(chǎn)業(yè)的政策支持經(jīng)驗進行了分析和借鑒。第四章是廣州文化創(chuàng)意產(chǎn)業(yè)發(fā)展及政策支持現(xiàn)狀,主要對廣州發(fā)展文化創(chuàng)意產(chǎn)業(yè)的優(yōu)勢、劣勢、機遇、威脅和現(xiàn)有政策支持等方面進行了全面分析,并以喜羊羊為例加以剖析。第五章是廣州文化創(chuàng)意產(chǎn)業(yè)政策支持體系的構建,主要在明確了政策支持體系的目標和原則之后,提出了具體的構建建議。
[Abstract]:In recent years, as a new industrial form, cultural and creative industries have emerged rapidly all over the world, resulting in great economic and social benefits. In 21th century, it is known as the "gold industry". Its unique industrial characteristics to a country and region's economic growth, industrial structure optimization and upgrading, At present, many developed countries in foreign countries regard this industry as the strategic industry and pillar industry of their own economic development, and give strong policy support. Remarkable achievements have been made. In 2006, the outline of the National Cultural Development Plan for the Eleventh Five-Year Plan explicitly proposed to strengthen the development of cultural and creative industries. At present, cities such as Beijing, Shanghai, Shenzhen and other cities have been actively promoted by governments at all levels. The development of cultural and creative industries has begun to take shape and the benefits are remarkable. Similarly, Guangzhou is no exception. As an ancient city with a history of more than 2200 years, at present, it has also achieved fruitful results in the development of cultural and creative industries. However, in the new situation of increasingly fierce competition, there are still many challenges, so how to accelerate the development of cultural and creative industries in Guangzhou has become a hot issue in the study of all walks of life. At present, Guangzhou has issued a series of policies to support the development of cultural and creative industries at the call of the state and the provincial government. But generally speaking, these policies are fragmented, fragmented and difficult to produce obvious results. From the perspective of public policy, this paper studies how to construct a reasonable and effective policy support system to accelerate the development of Guangzhou's cultural and creative industries, which is of great practical significance. This paper is divided into five chapters. The first chapter is the introduction, mainly introduces the background of the topic, research purpose and significance, domestic and foreign research review, research ideas and methods, The second chapter is the theoretical analysis of the policy support of the cultural and creative industries, mainly the related concepts of the policy support of the cultural and creative industries. The third chapter is the experience and reference of foreign cultural and creative industry development policy, mainly for Britain, the United States, Japan, the United States, the United States, Japan, the United States, the United States, Japan, the United States, the United States and Japan. The policy support experience of developing cultural and creative industries in four countries in South Korea is analyzed and used for reference. Chapter 4th is the current situation of the development and policy support of cultural and creative industries in Guangzhou, mainly on the strengths, weaknesses and opportunities of Guangzhou's development of cultural and creative industries. The threats and existing policy support are analyzed in a comprehensive way, and the case of Xiyang Goat is taken as an example. Chapter 5th is the construction of the policy support system of Guangzhou's cultural and creative industries, mainly after defining the objectives and principles of the policy support system. The concrete construction suggestion is put forward.
【學位授予單位】：廣州大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：G124

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