本文關(guān)鍵詞： 影視文化產(chǎn)業(yè) 出口障礙 出口對策　出處：《首都經(jīng)濟貿(mào)易大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：在經(jīng)濟全球化程度不斷加深和中國已加入WTO的大背景下，文化貿(mào)易作為一種特殊的服務(wù)貿(mào)易在全球范圍內(nèi)迅速發(fā)展，已經(jīng)成為推動經(jīng)濟增長和增強國家國際競爭力的重要因素。影視文化產(chǎn)業(yè)作為文化產(chǎn)業(yè)里重要的一部分，以其強烈的藝術(shù)感染力、突出的產(chǎn)業(yè)推動力及巨大的文化傳播力，在政治、經(jīng)濟和社會發(fā)展中扮演著不可替代的獨特角色，成為提升國家軟實力的重要組成部分。影視產(chǎn)品作為典型的文化產(chǎn)品，不僅能夠為輸出國帶來巨大的經(jīng)濟收益，而且以其形象生動的形式與內(nèi)容傳播著輸出國的價值觀與生活方式，帶動著相關(guān)產(chǎn)業(yè)的發(fā)展。 中國作為發(fā)展中大國，經(jīng)過30多年的改革開放，其經(jīng)濟建設(shè)、政治改革和社會發(fā)展等各個方面都取得了舉世矚目的成就，但其文化軟實力與政治、經(jīng)濟地位相比則明顯是“軟肋”，特別是文化的國際競爭力與傳播力嚴重滯后。而我國影視文化產(chǎn)業(yè)的發(fā)展，在全球影視產(chǎn)業(yè)的大舞臺上還比較稚嫩，發(fā)展受限，競爭力不夠強，出口量在世界影視業(yè)市場上的總量比較小，貿(mào)易一直處于逆差狀態(tài)。如何提高我國影視文化產(chǎn)業(yè)的出口競爭力，以我國特有的文化和特色走入世界文化大市場，，并獲得國內(nèi)外的消費者的認可，對于我國影視文化產(chǎn)業(yè)是一個非常重要的挑戰(zhàn)。本文在總結(jié)文化貿(mào)易和影視文化產(chǎn)業(yè)貿(mào)易理論的基礎(chǔ)上，對我國影視文化產(chǎn)業(yè)的發(fā)展現(xiàn)狀進行分析，指出我國影視文化產(chǎn)業(yè)的出口障礙，并借鑒美韓兩國影視業(yè)出口的成功案例，提出我國影視文化產(chǎn)業(yè)“走出去”的對策。
[Abstract]:With the deepening of economic globalization and China's entry into WTO, cultural trade, as a special service trade, has developed rapidly in the world. As an important part of the cultural industry, the film and television culture industry, with its strong artistic appeal, outstanding industrial impetus and enormous cultural transmission power, has become an important factor in promoting economic growth and enhancing the country's international competitiveness. It plays an irreplaceable and unique role in political, economic and social development and becomes an important part of enhancing the country's soft power. As a typical cultural product, film and television products can not only bring huge economic benefits to exporting countries. Moreover, with its vivid form and content, it spreads the value and life style of exporting countries, and promotes the development of related industries. As a large developing country, after more than 30 years of reform and opening up, China has made remarkable achievements in all aspects of economic construction, political reform and social development, but its cultural soft power and politics. Compared with the economic status, it is obviously a "soft rib", especially the serious lag between the international competitiveness and the spreading power of the culture. However, the development of the film and television culture industry in our country is still relatively immature in the big stage of the global film and television industry, and its development is limited, and its competitiveness is not strong enough. The total volume of export volume in the world film and television industry market is relatively small, and the trade has been in a deficit state. How to improve the export competitiveness of our film and television culture industry and enter the world cultural market with our unique culture and characteristics, It is a very important challenge for China's film and television industry to gain the recognition of consumers at home and abroad. This paper summarizes the theory of cultural trade and film and television culture industry trade. This paper analyzes the present situation of the development of China's film and television culture industry, points out the export obstacles of our country's film and television culture industry, and draws lessons from the successful cases of the film and television industry of the United States and South Korea, and puts forward the countermeasures of "going out" for the film and television culture industry of our country.
【學(xué)位授予單位】：首都經(jīng)濟貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G124;F752.62

【引證文獻】

相關(guān)期刊論文 前2條

1 蔣家順;;試論我國文化產(chǎn)業(yè)國際競爭力[J];才智;2015年19期

2 楊伊慧;;中國影視出口的問題與對策[J];中外企業(yè)家;2015年23期

本文編號：1522387