【摘要】：本文由外資零售商大舉進(jìn)入中國(guó)市場(chǎng),進(jìn)而導(dǎo)致我國(guó)零售企業(yè)競(jìng)爭(zhēng)密度驟增,生存環(huán)境惡化,競(jìng)爭(zhēng)力普遍較低這一系列問(wèn)題引發(fā)思考,認(rèn)為科學(xué)測(cè)評(píng)我國(guó)零售企業(yè)競(jìng)爭(zhēng)力并提出有針對(duì)性的競(jìng)爭(zhēng)力改善措施具有較大意義。 本文結(jié)合價(jià)值理論的發(fā)展成果,從福利經(jīng)濟(jì)學(xué)和顧客讓渡價(jià)值角度出發(fā),論證了零售企業(yè)競(jìng)爭(zhēng)力的內(nèi)涵與形成邏輯。根據(jù)企業(yè)價(jià)值鏈理論、企業(yè)能力理論和資源基礎(chǔ)觀點(diǎn),系統(tǒng)性的分析了零售企業(yè)的價(jià)值創(chuàng)造活動(dòng),認(rèn)為零售企業(yè)從產(chǎn)品、服務(wù)、人員、形象等多個(gè)方面創(chuàng)造了價(jià)值。同時(shí),構(gòu)建了零售企業(yè)的價(jià)值鏈模型,基礎(chǔ)性活動(dòng)包括零售采購(gòu)、零售物流、零售服務(wù)、門(mén)店運(yùn)營(yíng),輔助性活動(dòng)包括人力資源管理、信息技術(shù)管理、基礎(chǔ)設(shè)施管理。根據(jù)零售企業(yè)的價(jià)值鏈模型,構(gòu)架出一個(gè)兼?zhèn)淅碚撔院筒僮餍缘?含有30項(xiàng)指標(biāo)的零售企業(yè)競(jìng)爭(zhēng)力測(cè)評(píng)體系。 本文利用突變級(jí)數(shù)法,以測(cè)評(píng)指標(biāo)體系的樹(shù)形結(jié)構(gòu)為基礎(chǔ),確定各層次的突變系統(tǒng)類型,最后運(yùn)用歸一化公式進(jìn)行測(cè)評(píng)排序。結(jié)構(gòu)方程模型的分析結(jié)果顯示,零售采購(gòu)活動(dòng)中的付款優(yōu)勢(shì)能力對(duì)企業(yè)競(jìng)爭(zhēng)力的貢獻(xiàn)作用不大；信息技術(shù)能力有利于零售物流效率的提升,對(duì)提升零售企業(yè)競(jìng)爭(zhēng)力具有一定作用；人力資源管理成果的改善有利于零售服務(wù)水平的提升,對(duì)提升企業(yè)競(jìng)爭(zhēng)力具有較大作用；門(mén)店運(yùn)營(yíng)能力的改善對(duì)零售企業(yè)競(jìng)爭(zhēng)力的提升具有關(guān)鍵性作用。
[Abstract]:In this paper, foreign retailers entered the Chinese market on a large scale, which led to a series of problems, such as the sharp increase of competition density, the deterioration of survival environment and the general low competitiveness of retail enterprises in our country. It is considered that it is of great significance to scientifically evaluate the competitiveness of Chinese retail enterprises and put forward targeted measures to improve their competitiveness. Based on the development of the theory of value, this paper demonstrates the connotation and formation logic of the competitiveness of retail enterprises from the perspective of welfare economics and customer transfer value. According to the theory of enterprise value chain, the theory of enterprise capability and the viewpoint of resource base, this paper systematically analyzes the value creation activities of retail enterprises, and thinks that retail enterprises create value from products, services, personnel, image and so on. At the same time, the value chain model of retail enterprises is constructed. The basic activities include retail purchasing, retail logistics, retail service, store operation, and auxiliary activities including human resource management, information technology management and infrastructure management. According to the value chain model of retail enterprises, a theoretical and operational evaluation system of competitiveness of retail enterprises with 30 indexes is established. In this paper, the catastrophe series method is used to determine the types of catastrophe systems at different levels based on the tree structure of the evaluation index system. Finally, the evaluation ranking is carried out by using the normalized formula. The results of the structural equation model show that the payment advantage ability in the retail purchasing activities has little effect on the competitiveness of the enterprise. Information technology capability is beneficial to the promotion of retail logistics efficiency and to the promotion of the competitiveness of retail enterprises, the improvement of human resources management results is conducive to the promotion of retail service level, and has a greater role in enhancing the competitiveness of enterprises. The improvement of store operation ability plays a key role in improving the competitiveness of retail enterprises.
【學(xué)位授予單位】：蘭州理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F832.51;F724.2

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