公眾投資者綠色投資行為影響因素研究
本文選題:綠色投資行為 切入點(diǎn):綠色投資意愿 出處:《江蘇大學(xué)》2017年碩士論文
【摘要】:近幾年來,環(huán)境污染對(duì)人類造成的傷害日益明顯,環(huán)境問題已經(jīng)成為影響經(jīng)濟(jì)發(fā)展的重要因素之一。大量研究數(shù)據(jù)表明環(huán)境事件對(duì)股市的影響顯著增強(qiáng),為此我國(guó)引入綠色證券的理念,并鼓勵(lì)市場(chǎng)主體投資綠色債券。然而,僅僅依靠行政力量無法徹底解決環(huán)境問題對(duì)經(jīng)濟(jì)造成的影響,還需要股票市場(chǎng)中公眾投資者參與。隨著生活水平的提高,公眾對(duì)環(huán)境的重視程度會(huì)越來越高,然而作為投資者的公眾在投資過程中是否會(huì)進(jìn)行綠色投資?影響公眾投資者進(jìn)行綠色投資行為的因素有哪些?影響程度如何?這些問題的研究對(duì)綠色證券市場(chǎng)的建設(shè)無疑具有重要的理論意義和實(shí)際價(jià)值。因此,本文針對(duì)中國(guó)股市為研究背景,分析公眾投資者對(duì)影響其綠色投資行為的不同影響因素的認(rèn)知情況,并研究各認(rèn)知因素對(duì)公眾投資者綠色投資行為的影響程度。本文在梳理國(guó)內(nèi)外文獻(xiàn)的基礎(chǔ)上,以概念定義及相關(guān)理論為支撐,剖析公眾投資者綠色投資行為的影響因素,聯(lián)系實(shí)際地考慮社會(huì)人口統(tǒng)計(jì)學(xué)變量、公眾投資者環(huán)境信息獲取途徑等因素,建立影響公眾投資者綠色投資行為因素的概念模型,提出相關(guān)假設(shè);再以調(diào)查問卷所獲得的相關(guān)數(shù)據(jù)為基礎(chǔ),運(yùn)用統(tǒng)計(jì)軟件進(jìn)行描述性統(tǒng)計(jì)分析、量表的信效度檢驗(yàn)、相關(guān)性分析等;在對(duì)數(shù)據(jù)有效性進(jìn)行檢驗(yàn)的基礎(chǔ)上,利用路徑分析檢驗(yàn)綠色投資行為影響因素模型中的研究假設(shè),對(duì)研究結(jié)果進(jìn)行分析。本文通過對(duì)股票選擇行為和股票持有時(shí)間兩類綠色投資行為的結(jié)構(gòu)方程模型分析,得出如下結(jié)論:(1)個(gè)體認(rèn)知因素對(duì)公眾投資者的綠色投資意愿以及綠色投資行為均有顯著正向影響,但由于個(gè)體心理差異和行為的復(fù)雜性,在現(xiàn)實(shí)情況下,仍可能存在未知因素影響公眾投資者的綠色投資行為;(2)信息獲取途徑對(duì)綠色投資意愿作用于綠色投資行為路徑具有調(diào)節(jié)作用,其中公開途徑獲取環(huán)境信息對(duì)公眾投資者的股票選擇行為以及私人途徑獲取環(huán)境信息對(duì)公眾投資者的股票持有時(shí)間均有顯著的調(diào)節(jié)作用,但公開途徑獲取環(huán)境信息對(duì)公眾投資者的股票持有時(shí)間以及私人途徑獲取環(huán)境信息對(duì)公眾投資者的股票選擇行為則不具有顯著調(diào)節(jié)作用;(3)公眾投資者的投資總額、進(jìn)入股市時(shí)間以及平均持有一支股票時(shí)間這幾個(gè)因素對(duì)公眾投資者的綠色投資行為具有顯著正向影響;谝陨辖Y(jié)論,本文分別從政府、上市公司和公眾投資者三個(gè)角度提出鼓勵(lì)公眾投資者進(jìn)行綠色投資行為、構(gòu)建綠色證券市場(chǎng)、促進(jìn)綠色經(jīng)濟(jì)發(fā)展等方面的措施建議。
[Abstract]:In recent years, the harm caused by environmental pollution to human beings has become increasingly obvious. Environmental problems have become one of the important factors affecting economic development. A large number of research data show that the impact of environmental events on the stock market has significantly increased. Therefore, China has introduced the concept of green securities and encouraged market participants to invest in green bonds. However, administrative power alone cannot completely solve the impact of environmental problems on the economy. Public investors are also required to participate in the stock market. With the improvement of living standards, the public will pay more and more attention to the environment. However, will the public, as an investor, make green investments in the investment process? What are the factors that affect the green investment behavior of public investors? What's the impact? The research of these problems is undoubtedly of great theoretical significance and practical value to the construction of green securities market. This paper analyzes the public investors' cognition of the different influencing factors of their green investment behavior, and studies the influence of each cognitive factor on the public investors' green investment behavior. Based on the concept definition and related theories, this paper analyzes the influencing factors of the green investment behavior of public investors, considers the social demographics variables, the ways of obtaining the environmental information of public investors, and so on. Establish the concept model of influencing public investors green investment behavior factors, put forward the relevant assumptions; then based on the relevant data obtained from the questionnaire, use statistical software to carry out descriptive statistical analysis, the reliability and validity of the scale test. On the basis of testing the validity of the data, using path analysis to test the research hypotheses in the model of influencing factors of green investment behavior, This paper analyzes the structure equation model of two kinds of green investment behavior: stock selection behavior and stock holding time. The conclusion is as follows: 1) individual cognitive factors have significant positive effects on the green investment intention and green investment behavior of public investors, but due to the individual psychological differences and the complexity of behavior, in reality, There may still be unknown factors affecting the green investment behavior of public investors. Among them, public access to environmental information has a significant regulatory effect on the stock selection behavior of public investors and private access to environmental information on the stock holding time of public investors. However, public access to environmental information does not play a significant role in regulating the stock holding time of public investors and private access to environmental information to public investors' stock selection behavior. The time to enter the stock market and the average time to hold a stock have a significant positive impact on the green investment behavior of public investors. From three angles, listed companies and public investors put forward measures to encourage public investors to carry out green investment behavior, to construct green securities market and to promote the development of green economy.
【學(xué)位授予單位】:江蘇大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類號(hào)】:F275;F832.51
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