發(fā)布時間：2017-12-30 20:19

  本文關鍵詞：泰國消費者對外資企業(yè)履行企業(yè)社會責任的認知研究　出處：《山東大學》2014年碩士論文　論文類型：學位論文

  更多相關文章： 企業(yè)社會責任 外資企業(yè) 泰國消費者

【摘要】：從20世紀60年代開始,許多發(fā)展中國家為了改變落后的經(jīng)濟面貌,開始大量引進外資。外資的進入,給發(fā)展中國家?guī)砹速Y本、技術、管理和大量的就業(yè)機會,使一些發(fā)展中國家的工業(yè)化進程大大加快。但是,與此同時,發(fā)展中國家的環(huán)境問題也開始逐漸加重,從而引起了人們對外資企業(yè)履行社會責任的重視。 現(xiàn)有研究表明,企業(yè)社會責任的范疇很廣,是企業(yè)對利益相關者所承擔的經(jīng)濟責任、法律責任、倫理責任、慈善責任的綜合。所以企業(yè)想要承擔所有的企業(yè)社會責任是比較困難的。但是,有研究發(fā)現(xiàn),并不是所有的企業(yè)社會責任都能影響消費者的購買行為,甚至企業(yè)的某些社會責任活動還可能引起消費者的反感,他們認為這只是企業(yè)想要建立良好形象的一種手段。相關研究也發(fā)現(xiàn),不同文化背景的消費者對企業(yè)社會責任的認知往往是不同的,每個國家的消費者對企業(yè)社會責任的評價標準是有差異的。 從研究現(xiàn)狀來看,西方國家對企業(yè)社會責任的研究已經(jīng)有了比較長的時間,但是在發(fā)展中國家的研究還屬于初步階段,一般只有大概20年的時間,所以對發(fā)展中國家來說企業(yè)社會責任研究還是比較新的領域,很多方面還有待進行研究。尤其是在泰國,企業(yè)社會責任的研究一直沒有受到足夠的重視,研究的數(shù)量比較少,而且比較集中在對國內(nèi)企業(yè)的研究,幾乎沒有進行在泰外資企業(yè)社會責任的研究。因此,本文以泰國消費者為樣本,以在泰國的美國、日本和中國企業(yè)為研究對象,研究泰國消費者對外資企業(yè)社會責任履行的認知,以豐富該領域的研究。 本文在前人研究的基礎上,運用企業(yè)社會責任的相關理論,提出本文的研究模型和假設,通過問卷調查的方法收集數(shù)據(jù),利用SPSS軟件對數(shù)據(jù)進行分析,驗證所提出的假設,并為外資企業(yè)在泰國履行企業(yè)社會責任提供建議和啟示。 本研究通過問卷調研收集了來自泰國全國的208份有效樣本。研究發(fā)現(xiàn)不同的泰國消費者對外資企業(yè)社會責任的認知是有差異的；同時,泰國消費者認為在企業(yè)社會責任中經(jīng)濟責任最重要,其次是倫理責任,再次是法律責任,最后是慈善責任。此外,關于對在泰國投資的美國、日本和中國企業(yè)履行社會責任的認知,泰國消費者對美國企業(yè)的評價最高,其次是日本企業(yè),最后是中國企業(yè)。 針對泰國消費者對外資企業(yè)履行社會責任的不同認知,本文建議,外資企業(yè)在泰國應重視消費者對企業(yè)社會責任構成要素的不同認知,應突出各個社會責任要素的重點,尤其是中國企業(yè)在泰國投資時應提高對企業(yè)社會責任的重視程度。
[Abstract]:Since 1960s, in order to change the backward economic outlook, many developing countries have begun to introduce a large number of foreign capital. The entry of foreign capital has brought capital and technology to developing countries. Management and massive employment opportunities have significantly accelerated the industrialization process in some developing countries, but at the same time environmental problems in developing countries have begun to grow. As a result, people pay attention to the social responsibility of foreign-funded enterprises. The existing research shows that the scope of corporate social responsibility is very wide, which is the economic responsibility, legal responsibility and ethical responsibility of the enterprise to the stakeholders. Therefore, it is difficult for enterprises to assume all corporate social responsibility. However, some studies have found that not all corporate social responsibility can affect consumer buying behavior. Even some corporate social responsibility activities may cause disgust among consumers, who believe that this is just a means to create a good image of the business. Relevant research has also found. Consumers from different cultural backgrounds often have different perceptions of corporate social responsibility, and the evaluation criteria of corporate social responsibility are different in each country. From the point of view of the current research situation, the research on corporate social responsibility in western countries has been for a long time, but the research in developing countries is still a preliminary stage, generally only about 20 years. Therefore, for developing countries, corporate social responsibility research is still a relatively new field, many aspects still need to be studied. Especially in Thailand, the research of corporate social responsibility has not been paid enough attention to. The number of research is relatively small, and more focused on domestic enterprises, almost no research on the social responsibility of foreign-funded enterprises in Thailand. Therefore, this paper takes Thai consumers as samples, to the United States in Thailand. In order to enrich the research in this field, Japanese and Chinese enterprises studied the cognition of Thai consumers on the social responsibility performance of foreign companies. On the basis of previous studies, this paper puts forward the research model and hypothesis of this paper by using the theory of corporate social responsibility, collects the data by questionnaire, and analyzes the data by using SPSS software. Verify the hypotheses and provide suggestions and implications for foreign-funded enterprises to fulfill their corporate social responsibility in Thailand. This study collected 208 valid samples from Thailand through questionnaire survey. The study found that different Thai consumers have different perceptions of foreign corporate social responsibility; At the same time, Thai consumers believe that economic responsibility is the most important in corporate social responsibility, followed by ethical responsibility, legal responsibility again, and finally charitable liability. In addition, about the United States of America investing in Thailand. Japanese and Chinese enterprises are perceived to fulfill their social responsibility. Thai consumers have the highest evaluation of American enterprises, followed by Japanese enterprises and Chinese enterprises. In view of the different cognition of Thai consumers on the social responsibility of foreign-funded enterprises, this paper suggests that foreign-funded enterprises should attach importance to the different cognition of the components of CSR among consumers in Thailand. Emphasis should be placed on various elements of social responsibility, especially when Chinese enterprises invest in Thailand, they should pay more attention to corporate social responsibility.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F133.6;F270

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本文編號：1356360