【摘要】：在西安市傳統(tǒng)的農(nóng)產(chǎn)品流通模式中,農(nóng)產(chǎn)品市場價格在冗雜的中間環(huán)節(jié)中激增,農(nóng)戶在田間得不到應(yīng)有的收益,結(jié)果造成“兩頭小中間大”的扭曲利益格局。西安市為了打破這種局面,從2008年開始推行農(nóng)超對接模式,目前這種新型的農(nóng)產(chǎn)品流通模式已初步取了超市與農(nóng)戶雙贏的局面,但從整體運行狀況上來看,其還處在發(fā)展的初級階段。那么如何推廣并發(fā)展最適合于西安市發(fā)展的“農(nóng)超對接模式、如何解決當(dāng)下農(nóng)超對接模式面臨的諸多問題及如何提出優(yōu)化路徑是本文主要研究的重點。本文在國內(nèi)外文獻研究的基礎(chǔ)上,對農(nóng)超對接模式的基本概念和運行機制進行了闡釋。其次,以西安市現(xiàn)有的主要模式的現(xiàn)狀為出發(fā)點,比較分析出最適應(yīng)西安市農(nóng)超對接模式發(fā)展的優(yōu)選模式----“超市+農(nóng)民合作社+農(nóng)戶”,并從農(nóng)戶、超市、農(nóng)民合作社及顧客四個角度建立了評價指標(biāo)體系。再次,以F-AHP法得出該模式的評價模型,且最終的評價結(jié)果為“一般”,并對結(jié)果進一步分析,發(fā)現(xiàn)了該模式在西安市各區(qū)縣運作過程中存在眾多弊端。具體表現(xiàn)為:合作社規(guī)模小;超市管理不規(guī)范;對接種類單一且數(shù)量較小;消費者對該模式的認識與理解不夠等四個方面。最后,根據(jù)模式實施運行中所顯現(xiàn)出來的問題,提出優(yōu)化發(fā)展該模式的長期指導(dǎo)性建議。要想對西安市農(nóng)超對接模式進行優(yōu)化,應(yīng)該以主體、環(huán)境、政策及制度等方面為出發(fā)點。第一,促進合作社規(guī)�；l(fā)展,規(guī)范化管理;第二,提高超市的經(jīng)營管理水平;第三,加強關(guān)于消費者的農(nóng)產(chǎn)品消費教育;第四,加大政府支持力度,優(yōu)化農(nóng)超對接模式效率。
[Abstract]:In the traditional circulation mode of agricultural products in Xi'an, the market price of agricultural products increases rapidly in the mixed intermediate links, and farmers do not get their due benefits in the fields. As a result, the distorted interest pattern of "two small middle and big" results in the market price of agricultural products in Xi'an city. In order to break this situation, Xi'an began to implement the agricultural super-docking mode in 2008. At present, this new circulation mode of agricultural products has initially taken the win-win situation between supermarket and peasant households, but from the point of view of the overall operation condition, It is still in the initial stage of development. So how to popularize and develop the "agricultural super docking mode" which is most suitable for Xi'an development, how to solve the problems faced by the current agricultural super docking mode and how to propose the optimization path is the main research focus of this paper. On the basis of domestic and foreign literature research, this paper explains the basic concept and operation mechanism of agricultural super docking mode. Secondly, starting from the status quo of the main existing modes in Xi'an, this paper compares and analyzes the optimal model for the development of the agricultural super-docking mode in Xi'an-"supermarket farmer cooperative farmer", and from farmers, supermarkets, Farmers' cooperatives and customers have established the evaluation index system from four angles. Thirdly, the F-AHP method is used to get the evaluation model of the model, and the final evaluation result is "general". Further analysis of the results shows that the model has many disadvantages in the operation process of Xi'an district and county. The concrete performance is as follows: the cooperative scale is small; the supermarket management is not standardized; the docking type is single and the quantity is small; the consumer's understanding and understanding of the model is not enough and so on. Finally, according to the problems appearing in the implementation of the model, a long-term guiding suggestion is put forward to optimize the development of the model. In order to optimize the agricultural super-docking mode in Xi'an, we should take the main body, environment, policy and system as the starting point. First, to promote the large-scale development of cooperatives, standardized management; second, to improve the management level of supermarkets; third, to strengthen consumer education on agricultural products consumption; fourth, to increase government support to optimize the efficiency of agricultural super-docking mode.
【學(xué)位授予單位】：蘭州財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F326.6

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