【摘要】：為分析山東省城鄉(xiāng)居民的雞蛋及其制品消費行為特征,研究影響雞蛋消費的關(guān)鍵因素,對雞蛋及其加工制品的消費狀況進行問卷調(diào)查。以青島、濟南、濰坊、臨沂、聊城五地市的消費者為主要對象,以調(diào)查問卷的形式對雞蛋的購買地點、購買頻率、質(zhì)量安全、價格及對雞蛋加工制品的了解等方面展開調(diào)研。結(jié)果顯示:各地消費者在超市和零售點購買雞蛋是消費的兩大方向;購買頻率集中在2~4周1次;雞蛋消費價格基本趨勢為5~10元/500 g;購買雞蛋時最為關(guān)心的還是內(nèi)在的質(zhì)量安全問題;在對雞蛋的用途方面的了解中最熟悉的是添加在蛋糕等面點中,其中營養(yǎng)成分被廣泛了解的是卵磷脂。從調(diào)研結(jié)果分析,建議通過網(wǎng)絡銷售等新型模式降低直銷點的成本、提高生產(chǎn)要求、加強監(jiān)管力度,嚴格保證新鮮雞蛋的質(zhì)量安全、促進龍頭企業(yè)與養(yǎng)殖戶及科研部門聯(lián)合,對雞蛋進行深加工并進一步促進雞蛋及其制品的消費市場。
[Abstract]:In order to analyze the characteristics of consumption behavior of eggs and their products among urban and rural residents in Shandong Province, and to study the key factors affecting the consumption of eggs, a questionnaire survey was conducted on the consumption of eggs and their processed products. Taking the consumers of Qingdao, Jinan, Weifang, Linyi and Liaocheng as the main objects, the paper investigated the purchase place, frequency, quality and safety, price and understanding of egg processing products in the form of questionnaire. The results show that buying eggs in supermarkets and retail outlets is the two main directions of consumption, the buying frequency is concentrated in 2 ~ 4 weeks, the basic trend of consumption price of eggs is 5 ~ 10 yuan / 500 g; In the understanding of the use of eggs, the most familiar thing is to add them to cakes and other pasta, in which the nutrition is widely known as lecithin. From the analysis of the investigation results, it is suggested to reduce the cost of direct selling points through new models such as network sales, raise production requirements, strengthen supervision, strictly guarantee the quality and safety of fresh eggs, and promote the association of leading enterprises with breeders and scientific research departments. The further processing of eggs and the further promotion of the consumption market of eggs and their products.
【作者單位】： 青島農(nóng)業(yè)大學;臨沂大學;青島市畜牧獸醫(yī)研究所;
【基金】：山東省現(xiàn)代農(nóng)業(yè)產(chǎn)業(yè)技術(shù)體系家禽創(chuàng)新團隊項目(SDAIT-11-11、SDAIT-11-17) 江蘇省“雙創(chuàng)計劃”資助對象(雙創(chuàng)博士類)
【分類號】：F323.7

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