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中國茶葉出口國際競爭力研究

發(fā)布時間:2018-06-04 11:20

  本文選題:茶葉 + 國際貿(mào)易; 參考:《貴州財經(jīng)大學(xué)》2015年碩士論文


【摘要】:我國是茶葉傳統(tǒng)出口大國,據(jù)相關(guān)數(shù)據(jù)顯示,當(dāng)前全球各個產(chǎn)茶國家中,我國的茶葉年產(chǎn)量居于第一位,出口的總量居于第二位,僅僅低于肯尼亞。隨著我國在2001年加入世貿(mào)組織后,與世界各主要茶葉貿(mào)易國家的聯(lián)系日益密切。但和其它國家相比,我國茶葉出口的競爭優(yōu)勢不明顯,比如存在出口單價低,缺少聞名世界的茶葉品牌等問題,在貿(mào)易中主要以原料出口為主,技術(shù)含量比較低,利潤也很少。本文首先綜述當(dāng)前茶葉貿(mào)易理論與國際競爭力理論,進(jìn)而將我國與世界的茶葉貿(mào)易的現(xiàn)狀進(jìn)行比較,從而來掌握和了解目前茶葉貿(mào)易的發(fā)展趨勢。通過國際競爭力指標(biāo)體系的比較分析,找出我國和其它茶葉貿(mào)易大國之間的差距,進(jìn)而為提升我國茶葉出口國際競爭力提出對應(yīng)的建議。文章由六個章節(jié)組成:首先是此文的導(dǎo)論,該部分簡單敘述了題目的研究背景,文章采用的研究方法和國內(nèi)外對此問題研究現(xiàn)狀,并介紹本文研究的創(chuàng)新之處。第二章分析我國與世界茶葉的貿(mào)易概況,分析了世界主要茶葉出口貿(mào)易國近年來的貿(mào)易數(shù)據(jù),說明了世界茶葉的生產(chǎn)和貿(mào)易主要特征,分析得到我國在全球茶葉貿(mào)易中的現(xiàn)狀。文章的第三章主要利用當(dāng)前全球茶葉出口國的茶葉出口相關(guān)數(shù)據(jù),運(yùn)用五個指標(biāo)依次是顯示性比較優(yōu)勢、貿(mào)易競爭力指數(shù)、國際市場占有率、單產(chǎn)指數(shù)和凈出口指數(shù),深入研究分析了各個主要茶葉出口國在國際上出口茶葉時具有的國際競爭力,通過計算的數(shù)值結(jié)果,詳細(xì)比對分析了各個國家出口茶葉具有的優(yōu)勢和劣勢。文章的第四章主要從微觀和宏觀的角度上研究分析了影響我國茶葉出口的各方面因素,從局部和總體把握影響我國茶葉出口的因素,從中發(fā)現(xiàn)關(guān)鍵的因素,找到提升我國茶葉出口的關(guān)鍵點。該部分還研究分析了我國綠茶國際市場現(xiàn)狀,并提出了提升中國綠茶國際市場競爭力的相關(guān)舉措。文章的第五章詳細(xì)介紹了我國茶葉出口具有的比較優(yōu)勢和國際競爭力,并依此為基礎(chǔ),增強(qiáng)我國茶葉國際市場競爭力,推動茶葉可持續(xù)發(fā)展,分別從政府、企業(yè)和茶葉行業(yè)協(xié)會三個方面出發(fā),提出對應(yīng)的建議。第六章對本文研究進(jìn)行總結(jié),使得真正有利的對策措施可以在實際中得到落實。
[Abstract]:China is a traditional tea export country. According to the relevant data, among the tea producing countries in the world, the annual tea output of our country is the first, and the total export quantity is the second, which is only lower than that of Kenya. With China's entry into the WTO in 2001, the relationship between China and the major tea trading countries in the world is getting closer and closer. However, compared with other countries, the competitive advantage of China's tea export is not obvious, such as low export unit price, lack of world-famous tea brand and so on. In the trade, the main export is raw materials, the technology content is relatively low, the profit is also very small. This paper first summarizes the current theory of tea trade and the theory of international competitiveness, and then compares the present situation of tea trade between China and the world, so as to grasp and understand the development trend of the current tea trade. Through the comparative analysis of the index system of international competitiveness, this paper finds out the gap between China and other big countries in tea trade, and puts forward corresponding suggestions for improving the international competitiveness of China's tea exports. The article is composed of six chapters: first, the introduction of this paper, this part briefly describes the research background of the topic, the research methods used in the article and the current situation of research on this issue at home and abroad, and introduces the innovation of this paper. The second chapter analyzes the general situation of tea trade between China and the world, analyzes the trade data of the major tea exporting countries in the world in recent years, explains the main characteristics of the world tea production and trade, and analyzes the present situation of our country in the global tea trade. The third chapter of the article mainly uses the relevant data of tea export from the world tea exporting countries, using five indexes in turn: comparative advantage, trade competitiveness index, international market share, unit yield index and net export index. In this paper, the international competitiveness of the major tea exporting countries in the world is studied and analyzed, and the advantages and disadvantages of the tea exports are compared and analyzed in detail by the numerical results. In the fourth chapter, the author studies and analyzes the factors that affect China's tea export from the micro and macro perspectives, and finds out the key factors from the perspective of local and overall understanding of the factors affecting China's tea exports. Find out the key point to promote the tea export of our country. This part also analyzes the international market situation of green tea in China, and puts forward the relevant measures to enhance the international competitiveness of green tea in China. The fifth chapter introduces the comparative advantage and international competitiveness of Chinese tea export in detail, and based on this, strengthens the international market competitiveness of Chinese tea, and promotes the sustainable development of tea. Enterprises and the tea industry association from three aspects, put forward corresponding suggestions. The sixth chapter summarizes the research of this paper, so that the real favorable countermeasures can be implemented in practice.
【學(xué)位授予單位】:貴州財經(jīng)大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2015
【分類號】:F326.12;F752.62

【共引文獻(xiàn)】

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