本文選題：電商　切入點(diǎn)：農(nóng)村物流　出處：《西安建筑科技大學(xué)》2017年碩士論文

【摘要】：近年來,隨著互聯(lián)網(wǎng)的不斷發(fā)展,以及智能手機(jī)的不斷普及與改進(jìn),使得電子商務(wù)被大家逐漸熟悉并很好的運(yùn)用起來。高速發(fā)展的電子商務(wù),對全社會的經(jīng)營模式及經(jīng)營理念都產(chǎn)生了深遠(yuǎn)的影響,成為我國新的經(jīng)濟(jì)增長點(diǎn),為迅速發(fā)展起來的電商企業(yè)提供了條件。而潛在需求及購買力旺盛的廣大農(nóng)村地區(qū),成為了電商企業(yè)進(jìn)一步發(fā)展的新領(lǐng)地,各大企業(yè)也將競爭觸角延伸到了農(nóng)村地區(qū),積極擴(kuò)大自己的市場份額。但由于農(nóng)村消費(fèi)群體較為分散,以及農(nóng)村地區(qū)經(jīng)濟(jì)、交通等各方面的特殊性,使得電商企業(yè)在城市的配送服務(wù)不能延用。因此,研究電商企業(yè)在農(nóng)村的物流配送有助于推進(jìn)電商企業(yè)在農(nóng)村的發(fā)展進(jìn)程,有助于發(fā)揮電商企業(yè)的成本優(yōu)勢,使電商企業(yè)能夠有效經(jīng)營,進(jìn)一步擴(kuò)大市場占有率,獲得豐厚的收益。某公司是一家大型的自營式綜合型電商企業(yè),近年來積極發(fā)展農(nóng)村業(yè)務(wù),同時(shí),國務(wù)院也多次發(fā)文強(qiáng)調(diào)要加快電商進(jìn)農(nóng)村步伐,發(fā)展農(nóng)村經(jīng)濟(jì);該電商較縣域的其他電商企業(yè)有成本、品牌等優(yōu)勢;但由于相關(guān)專業(yè)人才較為缺乏,消費(fèi)者分布較為分散,以及網(wǎng)絡(luò)設(shè)施欠缺,使得農(nóng)村物流“最后一公里”的配送成本較高,限制了電商在農(nóng)村的發(fā)展,但是農(nóng)村情況的特殊性也為該電商深入農(nóng)村發(fā)展提供了重大機(jī)遇。本文通過分析某電商在農(nóng)村地區(qū)發(fā)展過程中所面臨的制約因素,結(jié)合商洛市柞水縣城區(qū)域特點(diǎn)及網(wǎng)購消費(fèi)現(xiàn)狀,建立以有能力約束的車輛路徑問題為基礎(chǔ)的配送優(yōu)化的數(shù)學(xué)模型,以企業(yè)運(yùn)輸成本最小為最終求解目標(biāo),研究該電商企業(yè)在柞水縣農(nóng)村地區(qū)的配送模式及配送路徑問題,最后將混合禁忌搜索算法應(yīng)用到解決柞水縣農(nóng)村的實(shí)際問題中。本文綜合應(yīng)用了理論與實(shí)踐相結(jié)合的研究方法,研究了該電商物流在農(nóng)村的物流配送狀況,在此基礎(chǔ)上運(yùn)用混合禁忌搜索算法定量研究電商在農(nóng)村的配送路徑,得到配送路徑優(yōu)化方案。本文從電商角度出發(fā),研究其在農(nóng)村的物流配送問題,并實(shí)際應(yīng)用到柞水縣農(nóng)村,這為農(nóng)村電商的發(fā)展提供了一定的理論及實(shí)際借鑒意義。
[Abstract]:In recent years, with the continuous development of the Internet, and the popularization and improvement of intelligent mobile phone, make the electronic commerce be used we become familiar with and good. The rapid development of electronic commerce, have had a profound impact on the business model and business philosophy of the whole society, has become a new economic growth point in our country, to provide the conditions for the rapid development of the business enterprise. But the potential demand and the strong purchasing power of the vast rural areas, has become a new territory for further development of the business enterprise, the enterprise will also compete in the tentacles extended to the rural areas, actively expand their market share. But because the rural consumer groups are more dispersed, and the rural economy special, transport and other areas, make the business enterprise in the city can not continue to use the delivery service. Therefore, the research will help to promote the business enterprise business enterprises in the logistics and distribution in rural areas In the process of the development of rural industry, contributes to the business enterprise cost advantage, make the business enterprise can effective management, to further expand the market share, get huge profits. The company is a large self integrated electricity supplier in recent years, the positive development of rural business, at the same time, the state Council has repeatedly stressed the need to document accelerate the pace of development of rural electricity, rural economy; the other is the electricity supplier business enterprise cost, brand and other advantages; but because of the lack of relevant professionals, consumers are widely distributed and network facilities lack, the distribution of high cost of rural logistics last mile, limiting the electricity in rural development. But the particularity of rural situation as well as the electricity supplier in-depth rural development offers significant opportunities. Through the analysis of a business is facing in the development process of the system in rural areas Some factors, combined with regional characteristics and consumer online shopping situation in Zhashui County of Shangluo City, the establishment of mathematical model of distribution optimization for vehicle routing problem with capacity constraint based, with minimal transportation costs for the final solution, study the distribution pattern and distribution routing problem in rural areas of Zhashui County, the electricity supplier, mixing tabu search algorithm is applied to solve the practical problems in the rural areas of Zhashui county. This study used a combination of theory and practice, research on the electricity supplier logistics in the logistics and distribution status in rural areas, the distribution route using hybrid tabu search algorithm of quantitative research in the rural electricity supplier on the basis of the obtained distribution path optimization scheme in this paper. From the point of view of the electricity supplier, logistics and distribution in rural areas, and applied to the rural areas of Zhashui County, the development of the rural electricity supplier provides a The theory and practical significance.

【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F326.6

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