本文選題：農(nóng)產(chǎn)品流通　切入點：市場外流通　出處：《曲阜師范大學》2015年碩士論文

【摘要】：日本的農(nóng)產(chǎn)品流通以批發(fā)市場流通為主,然而,近年來由于越來越多的農(nóng)產(chǎn)品繞開批發(fā)市場進行流通,經(jīng)由市場外流通的農(nóng)產(chǎn)品數(shù)量逐漸增多,并出現(xiàn)了多種新型流通形式。其中,直銷所這一農(nóng)產(chǎn)品流通形式發(fā)展迅速,并在運營中取得突出成績,尤其是以農(nóng)協(xié)為運營主體的直銷所,由于規(guī)模大、數(shù)量多等特點,在增加農(nóng)民收入、促進地區(qū)經(jīng)濟發(fā)展、加強生產(chǎn)者與消費者間的交流等方面效果顯著。本文在分析日本農(nóng)產(chǎn)品流通體系現(xiàn)狀的基礎上,一方面分析了市場流通的地位和變化,指出現(xiàn)有的市場流通模式中存在的諸多問題,如流通環(huán)節(jié)過多致使農(nóng)產(chǎn)品鮮度下降、流通鏈長造成農(nóng)產(chǎn)品損耗增加、農(nóng)產(chǎn)品質(zhì)量安全問題頻繁發(fā)生等。另一方面,通過對市場外流通的形式和特征進行簡要說明,指出市場外流通的興起對農(nóng)產(chǎn)品流通體系的重要意義。在此基礎上,分析了直銷所這一具有代表性的市場外流通形式的發(fā)展歷程,探討了直銷所的發(fā)展背景以及不同運營主體的直銷所的經(jīng)營現(xiàn)狀,強調(diào)了研究農(nóng)協(xié)直銷所的重要性和意義。同時,本文選取了山形農(nóng)協(xié)直銷所、西村山農(nóng)協(xié)直銷所、東根農(nóng)協(xié)直銷所三個案例,通過分析各農(nóng)協(xié)直銷所在營業(yè)時間、供貨和銷售方面的具體情況,了解各農(nóng)協(xié)直銷所的運營現(xiàn)狀,比較三家店鋪運營模式的異同點。同時,指出農(nóng)協(xié)直銷所承擔著供應地方特色農(nóng)產(chǎn)品、提高農(nóng)戶收入、增加就業(yè)機會等經(jīng)濟功能,以及促進生產(chǎn)者和消費者的交流、增強生產(chǎn)者責任意識等社會功能。農(nóng)協(xié)直銷所的設立是農(nóng)協(xié)推進農(nóng)產(chǎn)品地產(chǎn)地消,提高農(nóng)戶收入,促進地區(qū)農(nóng)業(yè)經(jīng)濟發(fā)展的實踐。農(nóng)協(xié)直銷所秉承“為消費者提供新鮮、安全、放心的地方特色農(nóng)產(chǎn)品”這一宗旨,在經(jīng)濟和社會方面發(fā)揮了重要作用。農(nóng)協(xié)直銷所的成功經(jīng)驗,對于我國積極參與新型農(nóng)產(chǎn)品流通模式創(chuàng)新的實踐,具有重要的啟示意義,如:通過制定供貨社員申請制度、供貨規(guī)范等一系列規(guī)章制度,并加以嚴格執(zhí)行,實現(xiàn)農(nóng)產(chǎn)品質(zhì)量的全過程控制,滿足消費者對農(nóng)產(chǎn)品質(zhì)量安全的要求;同時,通過加強農(nóng)產(chǎn)品和產(chǎn)地的宣傳工作,增進消費者對農(nóng)業(yè)的理解等方面尤其值得借鑒。
[Abstract]:Among them, direct-selling institutes, as a form of circulation of agricultural products, have developed rapidly and made outstanding achievements in operation. In particular, the farmers' income has been increased because of the large scale and large quantity of direct-selling centers with the farmers' association as the main operating body.Promote regional economic development, strengthen the exchange between producers and consumers and other aspects of remarkable results.Based on the analysis of the current situation of agricultural products circulation system in Japan, this paper, on the one hand, analyzes the status and changes of the market circulation, and points out many problems existing in the existing market circulation mode, such as the decline in the freshness of agricultural products caused by too many circulation links.The circulation chain length causes the agricultural product loss to increase, the agricultural product quality safety question frequently occurs and so on.On the other hand, through a brief description of the forms and characteristics of the circulation outside the market, the significance of the rise of the circulation outside the market to the circulation system of agricultural products is pointed out.On the basis of this, the paper analyzes the development course of direct-selling institute, which is a representative form of circulation outside the market, and discusses the development background of direct-selling institute and the management status of direct-selling institute with different operators.The importance and significance of the research on the direct marketing institute of the Agricultural Association are emphasized.At the same time, this paper selects three cases of mountain type direct selling institute, Xicun Shanshan Agricultural Association Direct Marketing Institute and Donggen Agricultural Association Direct Sale Institute, and through analyzing the operating hours, supply and sales situation of each direct selling institute,To understand the operation status of the Agricultural Association Direct Marketing Institute, and compare the similarities and differences of the three shop operation models.At the same time, it is pointed out that the direct marketing of farmers has the economic functions of supplying agricultural products with local characteristics, raising farmers' income, increasing employment opportunities, promoting the communication between producers and consumers, and enhancing the sense of producer responsibility and other social functions.The establishment of the Agricultural Association Direct Marketing Institute is the practice of the Agricultural Association to promote the elimination of agricultural land, increase the income of farmers and promote the development of regional agricultural economy.The aim of direct marketing is to provide consumers with fresh, safe and secure agricultural products with local characteristics, which plays an important role in economy and society.The successful experience of the Agricultural Association's Direct Marketing Institute has important implications for China's practice of actively participating in the innovation of the new agricultural product circulation model, such as a series of rules and regulations, such as the establishment of a supply member application system, the supply specification, and so on.And strictly enforce it to realize the whole process control of the quality of agricultural products, to meet the requirements of consumers for the quality and safety of agricultural products; at the same time, by strengthening the propaganda work of agricultural products and producing areas,In particular, the promotion of consumer understanding of agriculture is worth learning from.
【學位授予單位】：曲阜師范大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F331.3

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本文編號：1686494