本文選題：羅非魚(yú)產(chǎn)業(yè)　切入點(diǎn)：價(jià)值鏈　出處：《南京農(nóng)業(yè)大學(xué)》2015年碩士論文

【摘要】：羅非魚(yú),作為聯(lián)合國(guó)糧農(nóng)組織(FAO)向全世界推薦養(yǎng)殖的魚(yú)類之一,經(jīng)過(guò)四十幾年的發(fā)展,已經(jīng)成為世界上水產(chǎn)養(yǎng)殖分布較廣的物種之一,在熱帶、亞熱帶和溫帶的100多個(gè)國(guó)家被廣泛養(yǎng)殖。我國(guó)自上個(gè)世紀(jì)60年代引入羅非魚(yú)之后,進(jìn)行了大規(guī)模的推廣養(yǎng)殖,養(yǎng)殖區(qū)域不斷擴(kuò)增,養(yǎng)殖產(chǎn)量增長(zhǎng)迅速,目前已經(jīng)發(fā)展為世界羅非魚(yú)第一大國(guó),養(yǎng)殖產(chǎn)量及出口量在世界上遙遙領(lǐng)先,羅非魚(yú)也因此被譽(yù)為"21世紀(jì)中國(guó)獻(xiàn)給世界的魚(yú)"。廣西氣候條件適宜,漁業(yè)資源豐富,羅非魚(yú)產(chǎn)業(yè)發(fā)展迅速,是我國(guó)5大羅非魚(yú)主產(chǎn)區(qū)之一。據(jù)統(tǒng)計(jì),2013年廣西羅非魚(yú)養(yǎng)殖總產(chǎn)量為28.6萬(wàn)噸,位列全國(guó)第3。隨著羅非魚(yú)產(chǎn)業(yè)組織形式的優(yōu)化、養(yǎng)殖技術(shù)的提高,廣西羅非魚(yú)產(chǎn)業(yè)已經(jīng)形成由苗種繁育到成魚(yú)養(yǎng)殖、流通和加工、出口等環(huán)節(jié)構(gòu)成的羅非魚(yú)產(chǎn)業(yè)鏈。但隨著國(guó)內(nèi)外市場(chǎng)競(jìng)爭(zhēng)日趨激烈、消費(fèi)需求呈現(xiàn)多元化、個(gè)性化,以及羅非魚(yú)進(jìn)口國(guó)貿(mào)易壁壘對(duì)我國(guó)羅非魚(yú)產(chǎn)業(yè)的限制,廣西羅非魚(yú)產(chǎn)業(yè)各個(gè)環(huán)節(jié)還存在許多不足,這些不足將影響廣西羅非魚(yú)產(chǎn)業(yè)的可持續(xù)發(fā)展,因此,為促進(jìn)廣西羅非魚(yú)產(chǎn)業(yè)的長(zhǎng)遠(yuǎn)、健康、可持續(xù)發(fā)展,有必要從整體上把握羅非魚(yú)產(chǎn)業(yè)各個(gè)環(huán)節(jié)的發(fā)展現(xiàn)狀,找出各環(huán)節(jié)發(fā)展存在的問(wèn)題,分析影響各環(huán)節(jié)價(jià)值實(shí)現(xiàn)的因素,并提出適當(dāng)?shù)拇胧┯枰苑e極應(yīng)對(duì)和解決。本文基于邁克爾·波特的價(jià)值鏈理論、產(chǎn)業(yè)價(jià)值鏈理論及農(nóng)業(yè)產(chǎn)業(yè)價(jià)值鏈理論,首次提出了羅非魚(yú)產(chǎn)業(yè)價(jià)值鏈的組成結(jié)構(gòu)。首先,利用比較優(yōu)勢(shì)分析的方法,分析了我國(guó)羅非魚(yú)5大主產(chǎn)區(qū)在羅非魚(yú)產(chǎn)業(yè)發(fā)展方面存在的優(yōu)勢(shì)和劣勢(shì),結(jié)果表明,海南省和云南省具有比較優(yōu)勢(shì),廣東、廣西和福建具有比較劣勢(shì),分析了廣西羅非魚(yú)產(chǎn)業(yè)具有比較劣勢(shì)的原因及海南省、云南省羅非魚(yú)產(chǎn)業(yè)發(fā)展的優(yōu)勢(shì)所在,為廣西羅非魚(yú)價(jià)值鏈的研究提供依據(jù)。其次,在價(jià)值鏈研究過(guò)程中,采用文獻(xiàn)回顧法、調(diào)研研究法、統(tǒng)計(jì)分析法等研究方法,在借鑒已有文獻(xiàn)研究中的研究方法及重要結(jié)論的基礎(chǔ)上,依托羅非魚(yú)產(chǎn)業(yè)鏈,從羅非魚(yú)價(jià)值鏈的角度出發(fā),采用定性分析和定量分析相結(jié)合的方法,對(duì)產(chǎn)業(yè)價(jià)值鏈上各環(huán)節(jié)的價(jià)值增加,各環(huán)節(jié)生產(chǎn)所產(chǎn)生的成本、價(jià)值增值及收益狀況進(jìn)行統(tǒng)計(jì),經(jīng)過(guò)統(tǒng)計(jì)整理和核算各環(huán)節(jié)的價(jià)值增值及在產(chǎn)業(yè)價(jià)值鏈總增值中所占的比重,歸納和總結(jié)了產(chǎn)業(yè)價(jià)值鏈的結(jié)構(gòu),對(duì)廣西羅非魚(yú)產(chǎn)業(yè)價(jià)值鏈的主要增值環(huán)節(jié)開(kāi)展了深入的分析,并對(duì)廣西羅非魚(yú)產(chǎn)業(yè)價(jià)值鏈存在的問(wèn)題提出完善羅非魚(yú)產(chǎn)業(yè)價(jià)值鏈的對(duì)策建議。文章同時(shí)對(duì)廣西羅非魚(yú)消費(fèi)者的消費(fèi)意向進(jìn)行實(shí)證研究,以便為羅非魚(yú)國(guó)內(nèi)銷售渠道的開(kāi)拓提供依據(jù)。論文得出主要結(jié)論如下:1、廣西羅非魚(yú)產(chǎn)業(yè)不具有比較優(yōu)勢(shì),但優(yōu)勢(shì)指數(shù)呈上升趨勢(shì)。提高羅非魚(yú)產(chǎn)業(yè)比較優(yōu)勢(shì)還應(yīng)該從效率比較優(yōu)勢(shì)著手,提高養(yǎng)殖生產(chǎn)效率。2、國(guó)內(nèi)流通路徑的價(jià)值增值高于加工出口路徑的價(jià)值增值。我國(guó)羅非魚(yú)產(chǎn)業(yè)升級(jí),應(yīng)該從開(kāi)拓國(guó)內(nèi)市場(chǎng)及提高加工環(huán)節(jié)價(jià)值增值兩方面下手。3、龍頭企業(yè)在羅非魚(yú)產(chǎn)業(yè)價(jià)值鏈中發(fā)揮重要作用。減少養(yǎng)殖戶與加工廠之間的中間環(huán)節(jié),有利于加工企業(yè)增值比例及生產(chǎn)利潤(rùn)的提高,激發(fā)加工企業(yè)發(fā)揮帶頭作用,進(jìn)行科技創(chuàng)新,開(kāi)發(fā)新產(chǎn)品,提高羅非魚(yú)價(jià)值增值。"公司+基地+農(nóng)戶"及"龍頭企業(yè)+農(nóng)戶"等龍頭企業(yè)主導(dǎo)的龍頭加工企業(yè)與養(yǎng)殖戶直接對(duì)接的組織模式對(duì)羅非魚(yú)產(chǎn)業(yè)結(jié)構(gòu)優(yōu)化起到促進(jìn)作用。4、羅非魚(yú)產(chǎn)品國(guó)內(nèi)市場(chǎng)潛力巨大,產(chǎn)業(yè)信息鏈建設(shè)刻不容緩,完善羅非魚(yú)產(chǎn)業(yè)信息鏈建設(shè),做到產(chǎn)品可追溯,是羅非魚(yú)產(chǎn)業(yè)升級(jí)過(guò)程中不可忽視的內(nèi)容。最后,論文對(duì)廣西羅非魚(yú)產(chǎn)業(yè)發(fā)展提出"擴(kuò)大養(yǎng)殖規(guī)模,提高生產(chǎn)效率、延伸產(chǎn)業(yè)鏈,提高產(chǎn)業(yè)價(jià)值增值、引導(dǎo)羅非魚(yú)國(guó)內(nèi)消費(fèi),開(kāi)拓國(guó)內(nèi)市場(chǎng)、發(fā)揮龍頭企業(yè)帶頭作用,優(yōu)化產(chǎn)業(yè)經(jīng)營(yíng)模式、完善羅非魚(yú)產(chǎn)業(yè)信息鏈建設(shè),實(shí)現(xiàn)產(chǎn)品可追溯"等政策建議,為廣西羅非魚(yú)產(chǎn)業(yè)發(fā)展提供參考。
[Abstract]:Tilapia, as the United Nations Food and Agriculture Organization (FAO) recommended to the world one of the breeding of fish, after forty years of development, has become one of the most widely distributed, breeding of aquatic species in the world, more than 100 countries in tropical, subtropical and temperate has been widely cultivated. After our country since the last century introduced in 60s of tilapia. The large-scale promote the breeding and breeding areas increase rapidly, the rapid growth of aquaculture production, has developed into the world's first big tilapia aquaculture production, and exports way ahead in the world, because the tilapia is also known as "the twenty-first Century Chinese to the world fish". Guangxi climate, rich fishery resources, the rapid development of tilapia industry that is one of the 5 tilapia producing areas in China. According to statistics, in 2013 the total output of tilapia farming in Guangxi was 286 thousand tons, ranked No. 3. with tilapia industry organization Optimization of breeding technology, Guangxi tilapia industry has been formed by breeding to breeding, circulation and processing, export and other aspects of the composition of tilapia industry chain. But with the increasingly competitive domestic and foreign markets, consumer demand has diversified, personalized, trade barriers and restrictions to the importing country of tilapia tilapia industry in China. Guangxi tilapia industry links still exist many problems, and these problems will affect the sustainable development of Guangxi tilapia industry so as to promote the Guangxi tilapia industry long-term, healthy and sustainable development, it is necessary to grasp the current situation of the development of all aspects of tilapia industry as a whole, find out the existing problems in the development of various links, analysis of influence factors link of value realization, and propose appropriate measures to actively respond to and solve. This paper based on the theory of Michael Porter's value chain, industry The theory of value chain and the agricultural industry value chain theory, first proposed the structure of tilapia industry value chain. Firstly, using the method of comparative analysis, analysis of the existing in the development of China's tilapia tilapia industry the 5 main areas of strengths and weaknesses, the results show that the Hainan province and Yunnan Province has a comparative advantage, Guangdong. Guangxi and Fujian have a comparative disadvantage, analysis of the Guangxi tilapia industry with comparative disadvantage and Hainan Province, where the development of tilapia industry in Yunnan province advantage, for the study of Guangxi tilapia value chain provides the basis. Secondly, in the research process of the value chain, using the methods of literature review, research method, research method, statistical analysis method so, on the basis of research methods and conclusions in the literature on the industry chain, relying on tilapia, tilapia out from the perspective of value chain, using qualitative The method of combining analysis and quantitative analysis of the industry value chain, the value increased, resulting in every link of production cost, statistical value and earnings, after the value of each link statistics and accounting and the proportion in the total value of the industry value chain, summarizes the structure the industrial value chain, value chain mainly in Guangxi tilapia industry value chain to carry out in-depth analysis, and puts forward some countermeasures and suggestions to improve the tilapia industry value chain of Guangxi tilapia industry value chain. At the same time the Guangxi tilapia consumer intention of empirical research, in order to provide the basis for the domestic tilapia sales channel development the main conclusions are as follows: 1, Guangxi tilapia industry does not have a comparative advantage, but the advantage of the exponential rise. Improve the tilapia industry comparison Advantage should also proceed from the comparative advantage of efficiency, improve aquaculture production efficiency.2, value added value of domestic circulation path is higher than the export processing path. China's tilapia industry should upgrade, from opening up the domestic market and improve the processing value of two to start.3, leading enterprises play an important role in the tilapia industry value chain. The intermediate links between farmers and processing plants, is conducive to the production and processing enterprises, the proportion of value added to increase profits, stimulate processing enterprises to play a leading role in technological innovation, develop new products, improve the added value of tilapia. "Leading processing enterprises organization mode of company + base + farmers" and "leading enterprises + farmers" and other leading enterprises the leading and farmers direct docking to the role of.4 to promote the optimization of industrial structure of tilapia, tilapia products in the domestic market potential is huge, information industry The construction of the chain to improve the construction of tilapia industry information chain, to achieve product traceability, can not be ignored in the process of upgrading the content of tilapia industry. Finally, the paper puts forward "to expand the scale of farming on the development of Guangxi tilapia industry, improve production efficiency, extend the industrial chain, improve the industrial added value, to guide the domestic consumption of tilapia, open up the domestic market, leading enterprises play a leading role, optimize the industrial management mode, improve the construction of tilapia industry chain information, product traceability and other policy recommendations, provide a reference for the development of Guangxi tilapia industry.

【學(xué)位授予單位】：南京農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F326.4

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