本文關(guān)鍵詞： 休閑農(nóng)產(chǎn)品 同城配送 方案設(shè)計(jì)　出處：《黑龍江八一農(nóng)墾大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著經(jīng)濟(jì)的快速發(fā)展,人民生活水平的不斷提高,大量新鮮果蔬被人們所需要。同時(shí),城市居民對(duì)于生活質(zhì)量的高品質(zhì)追求,休閑農(nóng)產(chǎn)品逐漸走進(jìn)居民的日常生活。北大荒現(xiàn)代農(nóng)業(yè)園是墾區(qū)現(xiàn)代農(nóng)業(yè)的展示窗口和哈爾濱市近郊唯一的都市田園農(nóng)業(yè)主題景區(qū),北大荒現(xiàn)代農(nóng)業(yè)園本身和其中的租戶每年會(huì)生產(chǎn)大量的農(nóng)產(chǎn)品供游客欣賞、采摘和購(gòu)買。為了滿足哈爾濱市居民足不出戶就享受到休閑農(nóng)產(chǎn)品的需求,北大荒現(xiàn)代農(nóng)業(yè)園希望設(shè)計(jì)合理的同城配送方案,并提供配送服務(wù)。本文通過(guò)訪談法,調(diào)查問(wèn)卷法,定性定量分析法,一方面了解哈爾濱市消費(fèi)者對(duì)休閑農(nóng)產(chǎn)品同城配送需求情況,另一方面了解北大荒現(xiàn)代農(nóng)業(yè)園休閑農(nóng)產(chǎn)品供給情況。根據(jù)調(diào)查可知,哈爾濱市消費(fèi)者對(duì)休閑農(nóng)產(chǎn)品同城配送需求主要表現(xiàn)在休閑農(nóng)產(chǎn)品種類以及價(jià)格需求、同城配送方式、同城配送頻率及時(shí)間、同城配送支出等方面。而北大荒現(xiàn)代農(nóng)業(yè)園休閑農(nóng)產(chǎn)品供給主要存在采摘、普通和高端三種類型,目前主要以前兩種類型為主。根據(jù)消費(fèi)者對(duì)不同類型休閑農(nóng)產(chǎn)品配送需求,結(jié)合北大荒現(xiàn)代農(nóng)業(yè)園實(shí)際情況,分別設(shè)計(jì)出北大荒現(xiàn)代農(nóng)業(yè)園采摘、普通和高端休閑農(nóng)產(chǎn)品同城配送方案,給出每個(gè)方案設(shè)計(jì)的目標(biāo)、步驟、業(yè)務(wù)流程、關(guān)鍵資源和盈利模式。最后提出每個(gè)同城配送方案實(shí)施的保障措施。以此增加北大荒現(xiàn)代農(nóng)業(yè)園休閑農(nóng)產(chǎn)品的收入,提高北大荒現(xiàn)代農(nóng)業(yè)園在哈爾濱市休閑農(nóng)產(chǎn)品同城配送的市場(chǎng)份額,提高社會(huì)知名度,促進(jìn)哈爾濱市休閑農(nóng)業(yè)發(fā)展,滿足人們的消費(fèi)需求,從而帶動(dòng)社會(huì)經(jīng)濟(jì)發(fā)展。
[Abstract]:With the rapid development of economy and the continuous improvement of people's living standard, a large number of fresh fruits and vegetables are needed by people. At the same time, urban residents' pursuit of high quality of life, The Beidahuang Modern Agricultural Park is the window for the display of modern agriculture in the reclamation area and the only urban pastoral agricultural theme spot in the suburbs of Harbin. The Beidahuang Modern Agricultural Park itself and its tenants produce a large number of agricultural products for tourists to enjoy, pick and buy each year. In order to meet the demand of Harbin residents to enjoy leisure agricultural products without leaving their homes, The Beidahuang modern agricultural garden hopes to design a reasonable distribution plan and provide distribution service. This paper, by means of interview, questionnaire, qualitative and quantitative analysis, On the one hand, we understand the demand of consumers in Harbin for the distribution of leisure agricultural products in the same city, on the other hand, we understand the supply of leisure agricultural products in the Beidahuang modern agricultural park. According to the investigation, we can know that. Harbin consumers' demand for distribution of leisure agricultural products in the same city is mainly manifested in the types of leisure agricultural products and price demand, the distribution mode of the same city, the frequency and time of distribution in the same city, Distribution expenditure in the same city and so on. However, the supply of leisure agricultural products in the Beidahuang modern agricultural park mainly exists in picking, common and high-end types, currently mainly in the first two types. According to the consumers' demand for distribution of different types of leisure agricultural products, According to the actual situation of Beidahuang modern agricultural garden, the paper designs the picking plan of Beidahuang modern agricultural garden, the distribution plan of ordinary and high-end leisure agricultural products, and gives the design objectives, steps and business process of each scheme. The key resources and profit models. Finally, the guarantee measures for the implementation of each distribution plan in the same city are put forward to increase the income of leisure agricultural products in the Beidahuang modern agricultural park. In order to promote the development of leisure agriculture in Harbin, the market share of Beidahuang modern agricultural garden and distribution of leisure agricultural products in Harbin should be increased, and the development of leisure agriculture in Harbin should be promoted, so as to promote the development of social economy.
【學(xué)位授予單位】：黑龍江八一農(nóng)墾大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F326.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 張來(lái)明;;堅(jiān)持深化改革[J];中國(guó)發(fā)展觀察;2015年11期

2 惠建宇;;基于動(dòng)態(tài)環(huán)境下的供應(yīng)鏈風(fēng)險(xiǎn)識(shí)別與控制研究[J];商場(chǎng)現(xiàn)代化;2014年29期

3 夏文軍;;淺析電子商務(wù)環(huán)境下第三方物流企業(yè)面臨的機(jī)遇和挑戰(zhàn)[J];商場(chǎng)現(xiàn)代化;2014年27期

4 黃驗(yàn)然;吳光先;;電子商務(wù)最后一公里配送的收貨模式研究[J];嘉應(yīng)學(xué)院學(xué)報(bào);2014年04期

5 楊聚平;楊長(zhǎng)春;姚宣霞;;電商物流中“最后一公里”問(wèn)題研究[J];商業(yè)經(jīng)濟(jì)與管理;2014年04期

6 駱慶國(guó);;以股份休閑農(nóng)業(yè)為載體降低農(nóng)產(chǎn)品物流成本[J];中國(guó)流通經(jīng)濟(jì);2013年11期

7 羅增秋;;B2C電子商務(wù)運(yùn)營(yíng)商物流配送決策模型研究[J];荊楚理工學(xué)院學(xué)報(bào);2013年05期

8 路歡歡;晏紹慶;;基于共同配送的電子商務(wù)“最后一公里”配送問(wèn)題探析[J];物流科技;2013年10期

9 樊雪梅;謝媛;卓健;王博;安陽(yáng);;B2C模式下城市配送方式及其效率評(píng)價(jià)[J];鐵道運(yùn)輸與經(jīng)濟(jì);2013年07期

10 王文佳;侯典輝;;綠色蔬菜同城配送的可行性分析[J];商業(yè)經(jīng)濟(jì);2013年10期

，

本文編號(hào)：1542264