本文關鍵詞：樂清市鐵皮石斛產業(yè)發(fā)展研究　出處：《江西農業(yè)大學》2015年碩士論文　論文類型：學位論文

  更多相關文章： 樂清 鐵皮石斛 優(yōu)勢 劣勢 威脅 機會

【摘要】：樂清市是鐵皮石斛最適宜生長的地區(qū),同時也是鐵皮石斛的傳統(tǒng)產區(qū)。本文對樂清市鐵皮石斛產業(yè)發(fā)展現(xiàn)狀及存在問題進行了實地調查,并應用SWOT分析法、文獻檢索法對樂清市鐵皮石斛產業(yè)發(fā)展的優(yōu)勢、劣勢、威脅、機會進行了全面、深入的分析。樂清鐵皮石斛產業(yè)的主要存在優(yōu)勢:優(yōu)越的自然生長環(huán)境、享譽國內外的明星產地、高超的種植與加工技術、扎實的產業(yè)基礎;劣勢:自然風險大、產品深加工環(huán)節(jié)薄弱、企業(yè)規(guī)模小,品牌效應弱、種植標準雜亂;機會:符合大健康產業(yè)戰(zhàn)略、政府對產業(yè)的大力支持與引導、院企合作與專業(yè)合作組織的推進;威脅:競爭壓力大、市場風險大。通過以上分析本文認為樂清市鐵皮石斛產業(yè)發(fā)展應發(fā)揮優(yōu)勢、克服劣勢、應對威脅、把握機會,才能得到健康良好的發(fā)展,提出了以下發(fā)展對策:(1)加強鐵皮石斛產業(yè)發(fā)展的組織領導、政策引導以及努力塑造樂清獨有的鐵皮石斛文化。(2)完善產業(yè)鏈,提高產業(yè)集約化程度,建立公平、透明、開放的鐵皮石斛產業(yè)信息系統(tǒng),建立產業(yè)園,并鼓勵企業(yè)延長產業(yè)鏈。(3)“突出重點,扶優(yōu)扶強”的原則,實施統(tǒng)一的品牌戰(zhàn)略,培育產業(yè)龍頭企業(yè)。(4)制定和完善鐵皮石斛產品標準,建立行業(yè)質量標準體系,規(guī)范行業(yè)行為,完善鐵皮石斛產品質量監(jiān)督體系。(5)加大樂清鐵皮石斛產業(yè)發(fā)展的宣傳力度。(6)建立產品交易市場支撐體系。(7)建立科技支撐體系。
[Abstract]:Yueqing City is the most suitable growth area of Dendrobium candidum, and it is also the traditional production area of Dendrobium candidum. In this paper, the current situation and existing problems of Dendrobium candidum industry in Yueqing City were investigated. The advantages, disadvantages, threats and opportunities of the industrial development of Dendrobium candidum in Yueqing City were analyzed by SWOT analysis and literature retrieval. Deep analysis. The main advantages of Dendrobium candidum industry in Yueqing: superior natural growth environment, famous star production area at home and abroad, superb planting and processing technology, solid industrial foundation; Disadvantages: large natural risks, weak product processing links, small scale of enterprises, weak brand effect, messy planting standards; Opportunities: in line with the big health industry strategy, the government's strong support and guidance to the industry, hospital and enterprise cooperation and professional cooperation organization to promote; Threat: the competition pressure is great, the market risk is big. Through the above analysis, the author thinks that the development of the industry of Dendrobium candidum in Yueqing city should give play to its advantages, overcome its disadvantages, deal with the threat and grasp the opportunity to get a healthy and good development. Put forward the following development countermeasures: 1) strengthen the organizational leadership of the industrial development of Dendrobium candidum, policy guidance and efforts to shape Yueqing unique culture of Dendrobium candidum. 2) improve the industrial chain and enhance the degree of industrial intensification. To establish a fair, transparent and open industrial information system of Dendrobium candidum, to establish an industrial park, and to encourage enterprises to extend the industrial chain. Develop and perfect the product standard of Dendrobium candidum, establish the quality standard system of the industry, and standardize the behavior of the industry. Improve the product quality supervision system of Dendrobium candidum. 5) increase the propaganda of the development of Dendrobium candidum industry in Yueqing. 6) establish the support system of product trading market. 7) establish the science and technology support system.
【學位授予單位】：江西農業(yè)大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F326.12

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