【摘要】：近年來旅游業(yè)對(duì)于促進(jìn)社會(huì)經(jīng)濟(jì)發(fā)展所扮演的角色愈發(fā)重要,伴隨著新型旅游形式的不斷涌現(xiàn),科普旅游已逐漸成為旅游業(yè)發(fā)展的新興增長點(diǎn)。科普旅游順應(yīng)時(shí)代發(fā)展的趨勢(shì),可以滿足人們對(duì)科學(xué)知識(shí)的需求,將學(xué)習(xí)科學(xué)知識(shí)融入到休閑娛樂的旅游活動(dòng)中,這樣的旅游方式越來越受到旅游者的青睞。 本文以防城港市金花茶為對(duì)象,研究開發(fā)以金花茶為主題的科普旅游產(chǎn)品。論文包括以下部分：第一部分主要闡述了金花茶科普旅游產(chǎn)品開發(fā)的研究背景、意義、方法、內(nèi)容以及國內(nèi)外相關(guān)研究情況；第二部分闡述了防城港市金花茶科普旅游概況,在此基礎(chǔ)上分析防城港市金花茶科普旅游的客源市場(chǎng)特征,可分為游客構(gòu)成分析和游客行為特征分析兩方面；第三部分探討了防城港市金花茶科普旅游產(chǎn)品的開發(fā)內(nèi)容以及對(duì)科普旅游產(chǎn)品的營銷策劃,主要包括科普旅游產(chǎn)品開發(fā)、市場(chǎng)推廣運(yùn)營管理等方面的內(nèi)容；第四部分主要闡述了防城港市金花茶科普旅游產(chǎn)品開發(fā)過程中所需要的保障措施；第五部分為論文的結(jié)論和討論部分,總結(jié)論文研究成果,對(duì)尚未研究的問題提出討論。 本文研究結(jié)論主要有：一、防城港市金花茶科普旅游產(chǎn)品開發(fā)研究兼具區(qū)域經(jīng)濟(jì)效益、社會(huì)效益、生態(tài)效益,開發(fā)切實(shí)可行。二、防城港市金花茶旅游科普產(chǎn)品旅游開發(fā)需要特別注意解決消費(fèi)因子對(duì)游客滿意度的影響,加強(qiáng)軟件服務(wù)和硬件設(shè)施建設(shè)是保證旅游產(chǎn)品服務(wù)質(zhì)量的關(guān)鍵。三、防城港市金花茶科普旅游產(chǎn)品開發(fā)需要重點(diǎn)解決旅游產(chǎn)品體驗(yàn)性不高,參與性不強(qiáng)的問題,需要切實(shí)地將科普行為與旅游活動(dòng)緊密的結(jié)合起來。四、防城港市金花茶科普旅游產(chǎn)品開發(fā)需要特別重視學(xué)生市場(chǎng)與老年人市場(chǎng)的影響,逐步擴(kuò)大產(chǎn)品覆蓋面,提升產(chǎn)品影響力。五、防城港市科普旅游產(chǎn)品開發(fā)需要結(jié)合區(qū)域聯(lián)動(dòng)與產(chǎn)業(yè)聯(lián)動(dòng)模式,逐步建立科普旅游的品牌效應(yīng)。六、防城港市經(jīng)濟(jì)發(fā)展態(tài)勢(shì)良好,金花茶科普旅游市場(chǎng)具有巨大的潛力。
[Abstract]:The role of tourism in promoting social and economic development has become more and more important in recent years. With the emergence of new forms of tourism, popular science tourism has become a new growth point of tourism development. The trend of the development of popular science tourism in the course of time should meet the demand of people for scientific knowledge, and integrate the study of scientific knowledge into the tourism activities of leisure and entertainment, so that the way of tourism is more and more popular with the tourists. This paper is to study the development of the popular science tourism product based on the camellia chrysantha in the city of Fangchenggang. The paper includes the following parts: the first part mainly expounds the research background, meaning, method, content and relevant research situation of the product development of the popular science tourism product of the camellia chrysantha; and the second part expounds the general tourism of the golden camellia in the city of Fangchenggang. The paper, on the basis of this, analyzes the characteristics of the tourist market of the popular science tourism in Fangchenggang, which can be divided into two aspects: the composition analysis of the tourists and the characteristics of the tourists' behavior. The third part discusses the development of the popular science tourism products in Fangchenggang, and the marketing strategy to the popular science and tourism products. The paper mainly includes the content of the product development, marketing and operation management of the popular science tourism products. The fourth part mainly expounds the necessary safeguard measures in the process of product development of the camellia chrysantha in Fangchenggang. The fifth part is the conclusion and the discussion part of the paper, and the research of the paper is concluded. The fruit, put forward to the question that has not been studied The research results of this paper are as follows:1. The research on the development of the science tourism product of Jinhua tea in Fangchenggang has both the regional economic benefit, the social benefit, the ecological benefit and the development and cutting. 2. The tourism development of Jinhua tea tourism science product in Fangchenggang needs special attention to the effect of the consumption factors on the satisfaction of the tourists, and the construction of the software service and the hardware facilities is the guarantee of the service quality of the tourism products The key to the development of tourism products is to solve the problems of low experience and low participation of the tourism products, and the close relationship between the popular science and the tourism activities needs to be effectively solved. in addition, that product development of the golden camellia in the city of Fangchenggang should pay special attention to the influence of the student market and the old people's market, and gradually expand the product reach and promote the product The influence of the five, Fangchenggang science and tourism product development needs to combine the regional linkage and industry linkage mode, and gradually establish the product of popular science tourism Brand effect.6. The economic development of Fangchenggang City is good, and the market for popular science tourism of Jinhua tea is of great significance.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7

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