【摘要】：隨著中國社會(huì)經(jīng)濟(jì)的迅速增長以及人民物質(zhì)生活水平的不斷提高，中國旅游業(yè)進(jìn)入了一個(gè)高速發(fā)展的階段。旅游紀(jì)念品產(chǎn)業(yè)是整個(gè)旅游產(chǎn)業(yè)鏈中的一項(xiàng)具有高附加值傳統(tǒng)產(chǎn)業(yè)，武漢現(xiàn)有的旅游紀(jì)念品雖然種類豐富，但是普遍缺乏個(gè)性，且對(duì)比目前市場(chǎng)上其他領(lǐng)域種類繁多的紀(jì)念品來說，還存在過于大眾化、工藝水平低、檔次不高、缺乏地域特色等問題。缺乏特色和新意的旅游紀(jì)念品，已經(jīng)很難吸引游客實(shí)施購買行為。因此，旅游紀(jì)念品行業(yè)需要進(jìn)行創(chuàng)新升級(jí)。筆者通過對(duì)創(chuàng)意產(chǎn)業(yè)和武漢旅游資源的研究，提出需要借助創(chuàng)意產(chǎn)業(yè)對(duì)旅游紀(jì)念品進(jìn)行升級(jí)，從而將傳統(tǒng)工藝品傳承下去和發(fā)揚(yáng)光大，以及開發(fā)具有時(shí)代特色和文化內(nèi)涵的旅游紀(jì)念品。 本文從策略以及具體層次、方式這兩方面對(duì)武漢旅游紀(jì)念品進(jìn)行升級(jí)研究。首先分析了創(chuàng)意人才的重要性，并結(jié)合武漢的各方資源提出三大升級(jí)策略。接下來對(duì)武漢旅游紀(jì)念品進(jìn)行高中低檔的分類設(shè)計(jì)研究。然后具體對(duì)武漢旅游紀(jì)念品創(chuàng)新設(shè)計(jì)的三種方式進(jìn)行探討、進(jìn)行本質(zhì)上的創(chuàng)新，總結(jié)出針對(duì)武漢旅游紀(jì)念品創(chuàng)新型設(shè)計(jì)和開發(fā)的可行的理論指導(dǎo)。 實(shí)踐方面，基于創(chuàng)意產(chǎn)業(yè)下筆者在研究生期間成立的創(chuàng)意工作室，嘗試將“創(chuàng)意”產(chǎn)業(yè)化。結(jié)合第四章分析研究成果，分兩個(gè)階段進(jìn)行了設(shè)計(jì)實(shí)踐。首先以校園為突破口，，針對(duì)華中科技大學(xué)校園設(shè)計(jì)制作三套不同表現(xiàn)手法和風(fēng)格的校園紀(jì)念品，并進(jìn)行了小批量印刷和銷售。然后針對(duì)市場(chǎng)反應(yīng)情況進(jìn)行評(píng)價(jià)和分析，為第二階段的設(shè)計(jì)實(shí)踐提供有價(jià)值的參考。最后通過第一階段的研究成果針對(duì)武漢開發(fā)創(chuàng)意旅游紀(jì)念品。
[Abstract]:With the rapid growth of China's social economy and the continuous improvement of people's material living standards, China's tourism industry has entered a stage of high-speed development. Tourism souvenir industry is a traditional industry with high added value in the whole tourism industry chain. Although Wuhan has a rich variety of tourist souvenirs, it is generally lack of individuality. Compared with many kinds of souvenirs in other fields in the market, there are still some problems, such as too popular, low level of craft, low grade, lack of regional characteristics and so on. Lack of distinctive and innovative tourist souvenirs, it has been difficult to attract tourists to carry out buying behavior. Therefore, tourism souvenir industry needs to innovate and upgrade. Through the study of creative industry and Wuhan tourism resources, the author puts forward the need to upgrade the tourist souvenir with the help of creative industry, so as to carry on and carry forward the traditional handicrafts. As well as the development of the characteristics of the times and cultural connotation of tourism souvenirs. This article from the strategy, the concrete level, the way these two aspects carries on the research to the Wuhan tourist souvenir upgrade. Firstly, the importance of creative talents is analyzed, and three upgrading strategies are put forward according to the resources of Wuhan. Next to Wuhan tourist souvenir carries on the high, the middle and the low grade classification design research. Then it discusses three ways of creative design of Wuhan tourist souvenir, makes essential innovation, and summarizes the feasible theoretical guidance for the innovative design and development of Wuhan tourist souvenir. In practice, based on the creative industry, I set up a creative studio during graduate school, trying to "creative" industrialization. Combined with the research results of the fourth chapter, the design practice is carried out in two stages. Firstly, three sets of campus souvenirs were designed and produced for Huazhong University of Science and Technology (Huazhong University of Science and Technology), and were printed and sold in small batches. Then the market response is evaluated and analyzed to provide valuable reference for the design practice in the second stage. Finally, through the first stage of research results for Wuhan creative tourism souvenir development.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7;TB472

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