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民族地區(qū)社區(qū)導(dǎo)游發(fā)展研究

發(fā)布時(shí)間:2019-02-15 18:44
【摘要】:隨著社會(huì)經(jīng)濟(jì)的發(fā)展、國(guó)民收入水平的提高以及消費(fèi)觀念的轉(zhuǎn)變,旅游業(yè)作為我國(guó)國(guó)民經(jīng)濟(jì)的支柱產(chǎn)業(yè)之一得到了迅猛的發(fā)展。在旅游業(yè)快速發(fā)展的過(guò)程中,旅游者旅游需求的日益多樣化對(duì)我國(guó)旅游從業(yè)人員提出了新的要求,而作為旅游從業(yè)人員重要組成部分的導(dǎo)游員也不可避免的面臨著重大挑戰(zhàn)和沖擊,為了更好地滿足旅游者的體驗(yàn)需求及價(jià)值期許,導(dǎo)游隊(duì)伍分類需要更加細(xì)化,更加具有針對(duì)性,同時(shí)導(dǎo)游服務(wù)模式也要隨之做出相應(yīng)的調(diào)整。另外一方面,我國(guó)是一個(gè)多民族國(guó)家,民族地區(qū)旅游產(chǎn)業(yè)是我國(guó)旅游業(yè)發(fā)展中的一個(gè)非常重要的區(qū)域旅游現(xiàn)象和重要的旅游業(yè)態(tài),是民族地區(qū)實(shí)現(xiàn)產(chǎn)業(yè)結(jié)構(gòu)優(yōu)化、經(jīng)濟(jì)增長(zhǎng)和發(fā)展、社會(huì)和諧、文化發(fā)展等方面的重要支撐。民族地區(qū)旅游業(yè)由于其自然、人文環(huán)境的特殊性,對(duì)導(dǎo)游人員及導(dǎo)游服務(wù)的要求普遍要比一般地區(qū)對(duì)此的要求高,更需要導(dǎo)游提高其基本素養(yǎng)和服務(wù)技能,更好的滿足體驗(yàn)式旅游、個(gè)性化旅游及專項(xiàng)旅游的需求。鑒此,文本從理論分析的角度出發(fā),嘗試提出民族地區(qū)社區(qū)導(dǎo)游的概念,構(gòu)建民族地區(qū)社區(qū)導(dǎo)游體系,以期滿足民族地區(qū)旅游業(yè)發(fā)展對(duì)導(dǎo)游隊(duì)伍的要求,從而進(jìn)一步實(shí)現(xiàn)民族地區(qū)經(jīng)濟(jì)社會(huì)發(fā)展、人的發(fā)展、文化的發(fā)展以及環(huán)境生態(tài)的發(fā)展。 全文共分六個(gè)部分進(jìn)行論述: 第一部分是緒論。主要闡述了民族地區(qū)社區(qū)導(dǎo)游的選題背景、研究的理論意義和現(xiàn)實(shí)意義、研究的主要內(nèi)容、研究的技術(shù)路線及研究方法; 第二部分是民族地區(qū)社區(qū)導(dǎo)游研究的理論分析。首先陳述了民族地區(qū)社區(qū)導(dǎo)游的研究綜述,包括國(guó)內(nèi)外學(xué)術(shù)論著及期刊論文中關(guān)于導(dǎo)游的研究?jī)?nèi)容,為下文社區(qū)導(dǎo)游的提出做鋪墊;接著是民族地區(qū)社區(qū)導(dǎo)游研究的相關(guān)理論闡述及指導(dǎo)意義;最后對(duì)本研究中涉及到的相關(guān)概念進(jìn)行了界定,包括民族地區(qū)、社區(qū)以及導(dǎo)游的概念,并試著給出了社區(qū)導(dǎo)游的定義; 第三部分是民族地區(qū)社區(qū)導(dǎo)游的內(nèi)涵,是本研究的核心內(nèi)容。由典型實(shí)例出發(fā),分析了民族地區(qū)社區(qū)導(dǎo)游的特點(diǎn)、民族地區(qū)社區(qū)導(dǎo)游服務(wù)的性質(zhì),并從不同角度對(duì)民族地區(qū)社區(qū)導(dǎo)游進(jìn)行分類,同時(shí)也指出了民族地區(qū)發(fā)展社區(qū)導(dǎo)游存在的問(wèn)題; 第四部分是民族地區(qū)發(fā)展社區(qū)導(dǎo)游的必要性分析。分別從民族地區(qū)的旅游者、社區(qū)居民、導(dǎo)游隊(duì)伍建設(shè)三方面對(duì)民族地區(qū)發(fā)展社區(qū)導(dǎo)游的必要性進(jìn)行了詳細(xì)的分析,闡述了民族地區(qū)發(fā)展社區(qū)導(dǎo)游的意義; 第五部分給出了民族地區(qū)發(fā)展社區(qū)導(dǎo)游的保障措施。從民族地區(qū)社區(qū)導(dǎo)游的管理和發(fā)展氛圍的營(yíng)造進(jìn)行了分析,對(duì)管理機(jī)構(gòu)的設(shè)置、管理體制的構(gòu)建、良好社會(huì)環(huán)境和生態(tài)環(huán)境的營(yíng)造進(jìn)行了闡述,,旨在促進(jìn)民族地區(qū)社區(qū)導(dǎo)游的可持續(xù)發(fā)展; 第六部分是本研究的實(shí)證研究部分,以甘南藏族自治州為例,分析了其發(fā)展社區(qū)導(dǎo)游的優(yōu)勢(shì),以宗教寺院類社區(qū)導(dǎo)游、生態(tài)敏感類社區(qū)導(dǎo)游和民俗文化類社區(qū)導(dǎo)游作為三個(gè)分支來(lái)構(gòu)建甘南藏族自治州的社區(qū)導(dǎo)游體系,并對(duì)甘南藏族自治州發(fā)展社區(qū)導(dǎo)游提出了管理建議; 第七部分是本研究的結(jié)論與展望?偨Y(jié)了本研究的主要結(jié)論,存在的不足和未來(lái)需要進(jìn)一步研究的問(wèn)題。
[Abstract]:With the development of the social economy, the improvement of the national income level and the change of the consumption concept, the tourism industry has been developing rapidly as one of the pillar industries of our national economy. In the course of the rapid development of the tourism, the increasing diversification of the tourist demand of the tourists has put forward the new requirements for the tourism practitioners in our country, and the pilot who is an important part of the tourism industry is also faced with major challenges and shocks. In order to better meet the experience demand and value of the tourists, the classification of the guide team needs to be more refined, more targeted, and the guide service mode should be adjusted accordingly. On the other hand, China is a multi-ethnic country, and the tourism industry in the national area is a very important regional tourism phenomenon in the development of the tourism of our country and an important tourism state, which is the realization of industrial structure optimization, economic growth and development and social harmony in the minority area. Cultural development and other important support. Because of its nature and the particularity of the human environment, the requirement of the tour guide and the tour guide service is higher than that of the general area, and it is more necessary for the tour guide to improve its basic quality and service skills, and to better meet the experience-based tourism. The demand of individual tourism and special tourism. This paper, from the point of view of the theoretical analysis, tries to put forward the concept of community guide in the minority area, and construct the community tour guide system in the national area, so as to meet the requirements of the tourism development of the national area on the guide team, thus further realizing the economic and social development of the national area and the development of the people. The development of culture and the development of environmental ecology. The full text is divided into six parts. The first part The main content of the study is to study the background, the theoretical and practical significance of the study, the main content of the study, the technical route and the research of the study. The second part is the study of the community tour guide in the national area The theoretical analysis of the community tour guide in the national area is first presented, including the research contents of the guide in the academic works and the academic papers at home and abroad, the development of the following community tour guide, and the related theory of the study of the community tour guide in the national area. Finally, the concept of the relevant concepts involved in this study is defined, including the concept of the national area, the community and the guide, and the community is tested. The definition of the tour guide; the third part is the connotation of the community tour guide in the national area. The core content of the research is as follows: from the typical examples, the characteristics of the community tour guide in the minority areas are analyzed, the nature of the community guide service in the national area is analyzed, and the community guide of the national area is classified according to different angles, and the development community of the national area is also pointed out. the problem of the tour guide; the fourth part is the National Development Society The necessity of the regional tour guide is analyzed. The necessity of developing the community tour guide in the minority areas is analyzed in detail from the three aspects of the tourists, the community residents and the tour guide team in the minority areas, and the national area is described. The significance of the development of the community tour guide; the fifth part gives the nationality area The construction of the management and development atmosphere of the community guide in the minority areas is analyzed, the establishment of the management institution, the construction of the management system, the good social environment and the construction of the ecological environment are expounded, and the aim is to promote the national land The sixth part is the empirical research part of this study, which is based on the example of the Tibetan Autonomous Prefecture, and analyzed its development community tour guide. The advantage is to construct the community tour guide system of the Gangnan Tibetan Autonomous Prefecture with the guide of the religious temple community, the eco-sensitive community guide and the folk-cultural community guide as the three branches, and to the Gangnan Tibetan Autonomous Prefecture The development of the community tour guide put forward the management suggestions; The seventh part is the conclusion and prospect of this study. The main conclusions and the existing problems of this study are summarized.
【學(xué)位授予單位】:西北師范大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2012
【分類號(hào)】:F592.6

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