青島濱海健身旅游參與者現(xiàn)狀與需求研究
發(fā)布時間：2018-12-18 05:55
【摘要】：隨著中國社會、政治、經濟、文化等各個方面持續(xù)的高速發(fā)展，人民群眾精神、物質、生活水平的日益提高，可自我支配個人時間的增多，可支配收入的不斷增長，以及追求現(xiàn)代健康生活理念的影響，越來越多的人開始追求身體健康、心情愉悅的生命狀態(tài)，體育熱情逐步升高，體育與體育旅游逐漸成為現(xiàn)代人們生活中不可或缺的重要組成部分。 人們生活水平不斷的提高,對體育的需求就不只是停留在追求身體健康的層面上，而是主體意識的轉變—從生存走向享樂的發(fā)展，向更高層次的需求邁進，而強身健體的生存理念，也逐漸進入到人們的視野與觀念當中。為建立一個能滿足居民健身旅游需求、倡導健身文明的生活方式，全國各地關于健身旅游的熱情也正在提高，主要體現(xiàn)在政府的大力支持和民眾對健康的生命狀態(tài)積極主動的尋求。 濱海健身旅游就是指，人們?yōu)榱舜龠M身體發(fā)展，促進心理發(fā)展，促進對外界生存環(huán)境和社會適應能力，而在濱海地域進行的有意識的身體練習，心理調節(jié)和社會調整的體育旅游過程。狹義上的濱海健身旅游是指：在濱海進行且具有健身效果或旅游者具有健身目的而進行的體育旅游。濱海健身旅游屬于濱海體育旅游的范疇。 本研究運用文獻資料法、實地考察法、問卷調查法、數(shù)理統(tǒng)計法等研究方法，從青島濱海健身旅游參與者現(xiàn)狀與需求調研出發(fā)，梳理青島濱海健身旅游現(xiàn)狀，分析研究目前青島濱海健身旅游景區(qū)景點與經營企業(yè)提供濱海健身旅游服務現(xiàn)狀，了解旅游者參與青島濱海健身旅游現(xiàn)狀，研究旅游者對于青島濱海健身旅游的整體需求，深入探究不同年齡、性別、學歷、收入、職業(yè)、居住地的旅游者對青島濱海健身旅游健身項目的個性需求。通過研究，得出以下結論： 第一，近些年來，青島旅游業(yè)發(fā)展態(tài)勢良好，濱海旅游和體育旅游是青島旅游的重要部分，青島濱海健身旅游產業(yè)初步發(fā)展，濱海健身旅游蓬勃開展； 第二，旅游者參與度最高的青島濱海健身旅游健身項目依次是：洗海澡、沙灘排球、沙灘足球、濱海垂釣、潛水等；旅游者體驗后想要再參與的健身項目依次是：洗海澡、潛水、海上摩托艇、沙灘排球、海上自行車等；旅游者興趣度高但并未在青島普遍開展的健身項目有：懸崖跳水、水上攀巖、香蕉滑翔傘、海上漂流、海島求生等； 第三，性別、年齡、學歷、職業(yè)、收入和居住地等因素對旅游者是否曾參與特定濱海健身旅游健身項目具有顯著性影響：在參與過海上摩托艇和沙灘足球項目上男性比女性要分別高出19.23和15.25個百分點；18歲以下年齡的旅游者在曾參與的潛水、海上自行車、海上摩托艇、濱海垂釣和沙灘排球等項目上參與度均為最高；蹼泳項目上，隨著學歷升高旅游者參與比例呈降低趨勢，沙灘排球和沙灘足球項目隨著學歷升高旅游者參與比例呈升高趨勢；職業(yè)為農民和離退休人員的旅游者對于洗海澡、蹼泳、濱海垂釣和沙灘排球等項目參與比例較低。月均收入6000元以上的旅游在洗海澡和沙灘排球項目上的參與比例最高； 第四，青島濱海健身旅游服務管理中存在的問題有：旅游者在獲取青島濱海健身旅游信息過程中，易獲得虛假旅游信息；旅游者認為青島濱海健身旅游健身項目和配套項目收費相對過高，項目體驗性價比不高；旅游者認為青島濱海健身旅游景點景區(qū)接待能力不強，部分健身項目開展規(guī)模不合理；旅游者對青島濱海健身旅游景點景區(qū)服務人員服務質量評價較低，，濱海健身旅游業(yè)從業(yè)人員素質不高等。 第五，進一步完善青島濱海健身旅游服務管理的對策有：建立健全青島濱海健身旅游信息傳播方式，建立立體式全方位滿足不同旅游者的旅游信息傳播渠道；深化調整青島濱海健身旅游健身項目和配套項目收費，提升健身項目體驗，提高旅游收費和旅游項目體驗性價比；不斷提高青島濱海健身旅游景點景區(qū)接待能力，調整部分健身項目的開展規(guī)模；提高青島濱海健身旅游景點景區(qū)服務人員服務質量，提高濱海健身旅游業(yè)從業(yè)人員素質等。
[Abstract]:With the sustained high-speed development of China's social, political, economic, cultural and other aspects, the people's spirit, material and living standards are increasing, the increase of the individual time, the constant growth of disposable income, and the pursuit of the influence of the modern healthy living concept, More and more people start to pursue the physical health, the happy life state, the sports enthusiasm is gradually increased, and the sports and sports tourism gradually become an indispensable part of the modern people's life. People's living standards are rising constantly, and the demand for sports is not only at the level of the pursuit of physical health, but the transformation of the consciousness of the main body, from the survival to the development of the pleasure, to a higher level of demand, and to strengthen the life of the body Read, and gradually enter the people's field of view and the idea In order to establish a way of life to meet the needs of the residents' fitness and tourism and to promote the healthy and civilized life, the enthusiasm of the whole country on the fitness tourism is also improving, which is mainly reflected in the strong support of the government and the initiative of the people to the healthy life state. In order to promote the development of the body, to promote the psychological development, to promote the living environment and the social adaptability of the outside world, the conscious physical exercise, the psychological adjustment and the social adjustment of the sports brigade in the coastal area a physical exercise in a narrow sense refers to a body that is carried out in a coastal area and has a body-building effect or a tourist has a body-building purpose. Tourism in the coastal area. The coastal sports tourism belongs to the coastal sports tourism. Based on the research methods of literature, field survey, questionnaire and mathematical statistics, this study, based on the current situation and demand of the participants in the coastal health-care tourism in Qingdao, sorted out the coastal health of Qingdao. Based on the present situation and the analysis of the present situation of the tourism service of the coastal bodybuilding in Qingdao, the present situation of the tourism service in the coastal area of Qingdao is analyzed, and the tourist's participation in the present situation of the tourism in the coastal area of Qingdao is studied. The study of the overall demand of the tourists on the tourism of the coastal bodybuilding in Qingdao is to explore the different ages. The tourist of sex, education, income, occupation and place of residence to the health-building project of Qingdao Binhai Body-building The needs of the individual. Through the study, you have to The following conclusions are drawn: First, in recent years, the development situation of Qingdao tourism is good, and the coastal tourism and sports tourism are the important parts of Qingdao's tourism. body travel The second, the highest-participation Qingdao coastal body-building tourism fitness program is: the bathing, beach volleyball, beach football, coastal fishing, diving and so on; the health-building projects that the tourists want to participate after the experience of the tourists are: washing, bathing, diving, and sea. The upper motorboat, the beach volleyball, the marine bicycle, etc.; the high degree of interest of the tourists, but not in the general health-building project in Qingdao: the cliff diving, the water-climbing, the banana glider, the sea drift, sea-island survival and so on; thirdly, The factors such as gender, age, education, occupation, income and place of residence have a significant impact on whether the tourists have been involved in the specific coastal exercise and fitness program: the male is higher than the female at the time of participation in the marine motor boat and the beach football project by 195.2 respectively. 3 and 15. 25 percentage points; tourists under 18 years of age have the highest participation in such projects as diving, offshore cycling, motor boats at sea, coastal fishing and beach volleyball; on the swimming project, as the degree of education increases, The proportion of the participants is decreasing, and the proportion of the beach volleyball and the beach football is increasing with the increase of the degree of education of the tourists; the tourists who are the farmers and the retired people are used for bathing, swimming, coastal fishing and beach The participation rate of the projects such as volleyball is low. The monthly income of more than 6,000 yuan is in the washing and bathing and the beach. The proportion of participation on the ball project is the highest; in the fourth, the problems existing in the management of the Qingdao Binhai Fitness Tourism Service are as follows: the tourists are getting the information of the Qingdao Binhai Fitness and Tourism in that proces, the false travel information is easy to obtain; the tourists believe that the charge of the fitness project and the supporting project of the Qingdao coastal body-building tourism is relatively high, and the price/ performance ratio of the project is not high; and the tourists believe that the reception ability of the scenic spot of the Qingdao coastal body-building tourist attraction is not strong, The scale of the part of the body-building project is not reasonable; the tourists have a low evaluation on the service quality of the service personnel in the scenic area of Qingdao Binhai, Binhai, The fifth, to further improve the management of the tourism service in the coastal city of Qingdao, is to establish and improve the communication mode of Qingdao Binhai health-care tourism information, and establish a three-dimensional full-scale full-scale full-scale tourism service. The travel information transmission channel of the different tourists of the foot is deepened; the charging of the fitness program and the supporting projects of the Qingdao Binhai Body-building Tourism and the supporting projects is deepened, the experience of the fitness project is improved, the tourism fee and the tourism project experience cost performance are improved, and the reception energy of the scenic spot of the Qingdao coastal body-building tourist attraction area is continuously improved. Adjust the scale of the part of the body-building project, and improve the service quality of the service personnel in the scenic area of Qingdao Binhai Health-care Tourist Attractions.
【學位授予單位】：上海體育學院
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G812.7;F592.7
本文編號：2385455
[Abstract]:With the sustained high-speed development of China's social, political, economic, cultural and other aspects, the people's spirit, material and living standards are increasing, the increase of the individual time, the constant growth of disposable income, and the pursuit of the influence of the modern healthy living concept, More and more people start to pursue the physical health, the happy life state, the sports enthusiasm is gradually increased, and the sports and sports tourism gradually become an indispensable part of the modern people's life. People's living standards are rising constantly, and the demand for sports is not only at the level of the pursuit of physical health, but the transformation of the consciousness of the main body, from the survival to the development of the pleasure, to a higher level of demand, and to strengthen the life of the body Read, and gradually enter the people's field of view and the idea In order to establish a way of life to meet the needs of the residents' fitness and tourism and to promote the healthy and civilized life, the enthusiasm of the whole country on the fitness tourism is also improving, which is mainly reflected in the strong support of the government and the initiative of the people to the healthy life state. In order to promote the development of the body, to promote the psychological development, to promote the living environment and the social adaptability of the outside world, the conscious physical exercise, the psychological adjustment and the social adjustment of the sports brigade in the coastal area a physical exercise in a narrow sense refers to a body that is carried out in a coastal area and has a body-building effect or a tourist has a body-building purpose. Tourism in the coastal area. The coastal sports tourism belongs to the coastal sports tourism. Based on the research methods of literature, field survey, questionnaire and mathematical statistics, this study, based on the current situation and demand of the participants in the coastal health-care tourism in Qingdao, sorted out the coastal health of Qingdao. Based on the present situation and the analysis of the present situation of the tourism service of the coastal bodybuilding in Qingdao, the present situation of the tourism service in the coastal area of Qingdao is analyzed, and the tourist's participation in the present situation of the tourism in the coastal area of Qingdao is studied. The study of the overall demand of the tourists on the tourism of the coastal bodybuilding in Qingdao is to explore the different ages. The tourist of sex, education, income, occupation and place of residence to the health-building project of Qingdao Binhai Body-building The needs of the individual. Through the study, you have to The following conclusions are drawn: First, in recent years, the development situation of Qingdao tourism is good, and the coastal tourism and sports tourism are the important parts of Qingdao's tourism. body travel The second, the highest-participation Qingdao coastal body-building tourism fitness program is: the bathing, beach volleyball, beach football, coastal fishing, diving and so on; the health-building projects that the tourists want to participate after the experience of the tourists are: washing, bathing, diving, and sea. The upper motorboat, the beach volleyball, the marine bicycle, etc.; the high degree of interest of the tourists, but not in the general health-building project in Qingdao: the cliff diving, the water-climbing, the banana glider, the sea drift, sea-island survival and so on; thirdly, The factors such as gender, age, education, occupation, income and place of residence have a significant impact on whether the tourists have been involved in the specific coastal exercise and fitness program: the male is higher than the female at the time of participation in the marine motor boat and the beach football project by 195.2 respectively. 3 and 15. 25 percentage points; tourists under 18 years of age have the highest participation in such projects as diving, offshore cycling, motor boats at sea, coastal fishing and beach volleyball; on the swimming project, as the degree of education increases, The proportion of the participants is decreasing, and the proportion of the beach volleyball and the beach football is increasing with the increase of the degree of education of the tourists; the tourists who are the farmers and the retired people are used for bathing, swimming, coastal fishing and beach The participation rate of the projects such as volleyball is low. The monthly income of more than 6,000 yuan is in the washing and bathing and the beach. The proportion of participation on the ball project is the highest; in the fourth, the problems existing in the management of the Qingdao Binhai Fitness Tourism Service are as follows: the tourists are getting the information of the Qingdao Binhai Fitness and Tourism in that proces, the false travel information is easy to obtain; the tourists believe that the charge of the fitness project and the supporting project of the Qingdao coastal body-building tourism is relatively high, and the price/ performance ratio of the project is not high; and the tourists believe that the reception ability of the scenic spot of the Qingdao coastal body-building tourist attraction is not strong, The scale of the part of the body-building project is not reasonable; the tourists have a low evaluation on the service quality of the service personnel in the scenic area of Qingdao Binhai, Binhai, The fifth, to further improve the management of the tourism service in the coastal city of Qingdao, is to establish and improve the communication mode of Qingdao Binhai health-care tourism information, and establish a three-dimensional full-scale full-scale full-scale tourism service. The travel information transmission channel of the different tourists of the foot is deepened; the charging of the fitness program and the supporting projects of the Qingdao Binhai Body-building Tourism and the supporting projects is deepened, the experience of the fitness project is improved, the tourism fee and the tourism project experience cost performance are improved, and the reception energy of the scenic spot of the Qingdao coastal body-building tourist attraction area is continuously improved. Adjust the scale of the part of the body-building project, and improve the service quality of the service personnel in the scenic area of Qingdao Binhai Health-care Tourist Attractions.
【學位授予單位】：上海體育學院
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G812.7;F592.7
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