發(fā)布時(shí)間：2018-12-17 20:29

【摘要】：承載著中華民族歷史文化源頭和根基的古村落,是各種歷史信息的重要載體,更是一種獨(dú)特而不可替代的旅游資源,在旅游業(yè)蓬勃發(fā)展的大背景下,已成為旅游開(kāi)發(fā)的新熱點(diǎn)。但總結(jié)前人的相關(guān)研究,大部分學(xué)者在微觀上的相關(guān)實(shí)證研究較少,如針對(duì)某個(gè)景區(qū)游客旅游動(dòng)機(jī)的調(diào)研以及調(diào)研結(jié)論對(duì)產(chǎn)品開(kāi)發(fā)的影響等等,相關(guān)的資料和文獻(xiàn)均鮮有涉及。 本文主要從旅游動(dòng)機(jī)的角度出發(fā),以榆次后溝古村為例,把榆次后溝古村落在旅游資源開(kāi)發(fā)過(guò)程中應(yīng)用旅游動(dòng)機(jī)因素所取得的綜合效益予以闡述,為省內(nèi)同類(lèi)型其他古村落在景區(qū)資源開(kāi)發(fā)過(guò)程中能更好的應(yīng)用目標(biāo)游客動(dòng)機(jī)因素、提高整個(gè)景區(qū)旅游資源開(kāi)發(fā)的有效性提供一定的參考。 文章主要分為四個(gè)部分：第一部分緒論介紹了這一論題的研究背景及研究意義,國(guó)內(nèi)外有關(guān)此論題的研究綜述以及本文涉及到的概念及理論框架基礎(chǔ)。第二部分對(duì)研究的目標(biāo)景區(qū)榆次后溝古村從歷史概況、旅游資源介紹、旅游產(chǎn)品前期開(kāi)發(fā)等方面進(jìn)行了概述和總結(jié)。并詳細(xì)介紹了太原旅游學(xué)院接手后溝景區(qū)后,從旅游者到景區(qū)旅游動(dòng)機(jī)的調(diào)研中得出了后溝景區(qū)游客的幾種基本旅游動(dòng)機(jī)和根本需求。第三部分主要詳述了基于調(diào)研結(jié)果和后溝古村實(shí)際情況,景區(qū)逐年進(jìn)行的旅游產(chǎn)品優(yōu)化及圍繞優(yōu)化旅游產(chǎn)品進(jìn)行的具體宣傳和推廣措施。第四部分闡述了近四年來(lái)的景區(qū)綜合效益的比對(duì)情況。從實(shí)踐及推廣的角度分析了景區(qū)效益提升的內(nèi)容和結(jié)論,并有針對(duì)性的為其他同類(lèi)型景區(qū)的管理和發(fā)展提出了相應(yīng)的幾點(diǎn)啟示。
[Abstract]:The ancient village, which bears the source and foundation of Chinese history and culture, is an important carrier of all kinds of historical information and a unique and irreplaceable tourist resource. Under the background of the booming development of tourism, it has become a new hot spot in tourism development. But after summarizing the previous relevant studies, most scholars in the micro empirical research is less, such as the tourist tourism motivation of a scenic spot and the impact of the findings on product development, and so on, the relevant information and literature are rarely involved. In this paper, from the angle of tourism motivation, taking the ancient village of Hougou in Yuci as an example, the comprehensive benefits obtained by applying the factors of tourism motivation in the process of exploitation of tourism resources are expounded. It provides a certain reference for other ancient villages of the same type in the development of scenic area resources, which can better apply the target tourist motivation factors and improve the efficiency of the tourist resources development of the whole scenic area. The article is divided into four parts: the first part introduces the research background and significance of the topic, the domestic and foreign research on this topic, as well as the concept and theoretical framework involved in this paper. The second part summarizes the historical situation, the introduction of tourism resources and the early development of tourism products in Yuci Hougou Village, the target scenic spot of the study. After the Taiyuan Tourism Institute took over the Hougou scenic spot, the author obtained several basic tourist motives and basic needs of the tourists from the investigation of the tourist motivation to the scenic spot. In the third part, based on the results of investigation and the actual situation of Hougou village, the tourism product optimization and the concrete propaganda and promotion measures around the optimization of tourism products are discussed year by year. The fourth part expounds the comparison of the comprehensive benefits of scenic spots in the past four years. This paper analyzes the contents and conclusions of improving the benefit of scenic spots from the point of view of practice and popularization, and puts forward some corresponding enlightenment for the management and development of other scenic spots of the same type.
【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F592.7

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