鐵嶺縣鄉(xiāng)村旅游產(chǎn)品開發(fā)研究
[Abstract]:As a new form of tourism, rural tourism in China has quietly entered thousands of households, gradually become the main way of short-term travel. Especially after 2000, the relevant departments of the National Tourism Administration and other relevant departments issued a series of policies and specific implementation measures for the development of rural tourism and leisure agriculture, so that rural tourism has been vigorously developed, which will promote the employment of rural surplus labor. It is of great significance to increase farmers' income, to adjust the rural industrial structure, to narrow the economic gap between urban and rural areas, to promote the construction of a new socialist countryside and to build a harmonious society. Tieling County, Liaoning Province has a vast land and rich tourism resources. In recent years, the county party committee and the county government have improved their understanding of tourism development year by year, which provides objective conditions for vigorously developing rural tourism, changing the situation of urban and rural development, and promoting the development of new socialist countryside. This article draws lessons from the domestic and foreign research results, obtains the theoretical support by using the literature consult method, at the same time collects the Tieling county main township history, the present situation and so on the data, uses the field investigation method to carry on the research to the Tieling county countryside tourism development present situation. And the use of SWOT analysis of Tieling County rural tourism in-depth comprehensive analysis. In view of the problems existing in the development of rural tourism in Tieling County, such as serious homogeneity of tourism products, insufficient exploitation of resources, no extension of industrial chain and low level of management and service, this paper makes a comprehensive analysis of the tourist source market of rural tourism development in Tieling County. Based on the principle of developing new business type, constructing new model, highlighting new landscape and promoting new service, this paper puts forward the design of rural tourism product pedigree in Tieling County. According to the present situation of rural tourism in Tieling County and the design principles of rural tourism products, the pedigree of rural tourism products in Tieling County is designed as rural cultural tourism products, rural landscape tourism products and rural leisure tourism products. The four major tourism products of rural service tourism products have distinct rural and original nature. Finally, some countermeasures and suggestions to promote the development of Tieling rural tourism are put forward, which can be used for reference for the healthy and rapid development of rural tourism in Tieling County.
【學(xué)位授予單位】:大連理工大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2013
【分類號】:F592.7
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