【摘要】：近年來,隨著經濟的迅速崛起,旅游業(yè)也得到了迅猛發(fā)展,外出旅游的人日漸增多,旅游日漸為大眾接受喜愛。因此,各地都競相進行旅游開發(fā),且日益激烈,所以如何留住游客,吸引更多游客,成為各景區(qū)所在地的人不得不考慮的問題,那么,這不僅要求我們完善旅游設施,開發(fā)更多受游客歡迎的景點,同時還要全面了解客源的結構。本文以湖南新寧為例,對新寧鄉(xiāng)村旅游的客源結構進行研究分析,然后得出結論,最后提出留住游客,吸引更多游客的建議。 本文在對相關研究成果進行回顧梳理后,提出了本文的研究框架,對收集到的第一手資料,用描述性統(tǒng)計分析、聚類分析、數據分析、統(tǒng)計分析等方法,對新寧縣鄉(xiāng)村旅游的客源進行研究,以期能更好地指導景區(qū)的營銷工作。研究后得出的主要結論如下：一,來新寧鄉(xiāng)村旅游的客源以省內市場為主；二,客源在新寧鄉(xiāng)村旅游的日均消費處于中等偏低狀況；三,游客在新寧鄉(xiāng)村旅游的停留時間短；四,游客重游新寧鄉(xiāng)村旅游的可能性低。 在調查分析的基礎之上,我個人歸納總結得出以下幾點發(fā)展建議：一,整合新寧縣的鄉(xiāng)村旅游資源,擴大營銷力度；二,搞好旅游設施建設,增強接待能力；三,突出特色,創(chuàng)造品牌；四,加強人員培訓,提高服務水平；五,大力發(fā)展生態(tài)旅游,走可持續(xù)旅游之路。
[Abstract]:In recent years, with the rapid rise of economy, tourism has also been rapid development, the number of people going out to travel is increasing, tourism is gradually accepted by the public. Therefore, various places are competing for tourism development, and increasingly fierce, so how to retain tourists, attract more tourists, become the people in the scenic spots have to consider, then, this not only requires us to improve tourism facilities, Develop more popular tourist attractions, but also a comprehensive understanding of the structure of the tourist source. Taking Xinning, Hunan as an example, this paper studies and analyzes the tourist source structure of Xinning rural tourism, then draws a conclusion, and finally puts forward some suggestions for retaining tourists and attracting more tourists. After reviewing and combing the related research results, this paper puts forward the research framework of this paper, using descriptive statistical analysis, cluster analysis, data analysis, statistical analysis and other methods to collect the first-hand information, such as descriptive statistical analysis, cluster analysis, data analysis, statistical analysis and so on. This paper studies the tourist resources of Xinning County's rural tourism in order to better guide the marketing work of scenic spots. The main conclusions of the study are as follows: first, the main tourist source of rural tourism in Xinning province is the provincial market; second, the average daily consumption of rural tourism in Xinning is on the moderate low side; third, the stay time of tourists in Xinning rural tourism is short; Fourth, the possibility of tourists traveling again to Xinning rural areas is low. On the basis of investigation and analysis, I sum up the following suggestions: first, integrate the rural tourism resources of Xinning County, expand marketing efforts, second, do a good job of tourism facilities construction, enhance reception capacity; Third, highlight the characteristics, create the brand; fourth, strengthen the training of personnel, improve the service level; fifth, vigorously develop eco-tourism, take the road of sustainable tourism.
【學位授予單位】：中南林業(yè)科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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