【摘要】：旅行社是旅游行業(yè)的龍頭企業(yè),對整個旅游行業(yè)的發(fā)展有著至關(guān)重要的作用。面對不斷增長和變化的旅游者消費需求,新型互聯(lián)網(wǎng)電子商務(wù)技術(shù)對人們旅游消費方式的改變,旅游行業(yè)內(nèi)部的各種變化,以及全球化帶來的嚴峻競爭,旅行社如何應(yīng)對這些變化,提高自身的綜合實力在競爭中取勝是旅行社必須考慮的問題。 本篇論文以價值鏈的理論為基礎(chǔ)出發(fā),對我國旅行社的商業(yè)模式進行價值鏈的分析,提出了我國旅行社商業(yè)模式創(chuàng)新的對策和建議。本文共分為三大部分,共五章和結(jié)論：第一部分為緒論,主要闡述了本文的研究背景、意義、方法、思路和內(nèi)容；第二部分為本文的主體部分,分為第二章至第五章,通過文獻綜述和理論分析對旅行社的內(nèi)外部價值鏈和商業(yè)模式進行了系統(tǒng)解析,構(gòu)建了我國傳統(tǒng)旅行社和現(xiàn)代旅行社的價值鏈及其商業(yè)模式的模型,提出了傳統(tǒng)旅行社商業(yè)模式基于價值鏈反映的問題,以及現(xiàn)代旅行社商業(yè)模式基于電子商務(wù)對價值鏈內(nèi)外部的影響反映的問題,對我國旅行社基于價值鏈的商業(yè)模式創(chuàng)新提供了對策和建議；結(jié)論部分對本文的貢獻和不足進行了總結(jié)。 本文主要的貢獻為對旅行社的商業(yè)模式從價值鏈的角度進行分析,根據(jù)我國旅行社商業(yè)模式所表現(xiàn)的問題,從價值鏈的各環(huán)節(jié)出發(fā),提出了商業(yè)模式創(chuàng)新的對策和建議：以游客需求為中心進行價值鏈創(chuàng)新；通過提高旅行社關(guān)鍵業(yè)務(wù)能力進行旅行社內(nèi)部價值鏈建設(shè)；優(yōu)化旅行社外部價值鏈的合作,加強與合作伙伴的關(guān)系；通過大力發(fā)展旅行社電子商務(wù)推動價值鏈的輔助環(huán)節(jié)的建設(shè)。
[Abstract]:Travel agency is the leading enterprise in the tourism industry, which plays an important role in the development of the whole tourism industry. In the face of the increasing and changing demand of tourists, the changes of new Internet e-commerce technology to people's tourism consumption patterns, various changes within the tourism industry, and the severe competition brought about by globalization, How travel agencies cope with these changes and improve their comprehensive strength to win in the competition is a problem that must be considered by travel agencies. Based on the theory of value chain, this paper analyzes the value chain of China's travel agency business model, and puts forward the countermeasures and suggestions for the innovation of China's travel agency business model. This paper is divided into three parts, a total of five chapters and conclusions: the first part is an introduction, mainly describes the research background, significance, methods, ideas and content; The second part is the main part of this paper, divided into the second chapter to the fifth chapter, through the literature review and theoretical analysis of the internal and external value chain of travel agencies and business models for a systematic analysis. This paper constructs the model of value chain and its business model of traditional travel agency and modern travel agency in our country, and puts forward the problem that the traditional travel agency business model based on value chain reflects. And the problem that modern travel agency business model reflects the influence of electronic commerce on the inside and outside of the value chain, and provides the countermeasure and suggestion for the innovation of the business model of our country travel agency based on the value chain; The conclusion part summarizes the contribution and deficiency of this paper. The main contribution of this paper is to analyze the business model of travel agencies from the perspective of the value chain, according to the problems of the business model of travel agencies in China, starting from the various links of the value chain. The countermeasures and suggestions of business model innovation are put forward: innovating value chain by taking tourist demand as center; Through improving the key business ability of travel agency to build the internal value chain of travel agency, optimize the cooperation of external value chain of travel agency, strengthen the relationship with partner; By vigorously developing travel agency e-commerce to promote the construction of the value chain.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.6

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