【摘要】：人類從誕生的那一刻起對高質(zhì)量精神生活產(chǎn)品和物質(zhì)生活產(chǎn)品的追求從未間斷過,但目前國內(nèi)許多傳統(tǒng)旅游景區(qū)的旅游產(chǎn)品還處在“資源經(jīng)營”方式,市場地位模糊,產(chǎn)品還停留在觀光層面上。而隨著我國在2008年我國人均GDP超過3000美元大關(guān)后,人們在對旅游活動的追求不僅僅是停留原有觀光層面上,更多元化的旅游需求應(yīng)運而生,走馬觀光式的旅游產(chǎn)品和項目已不受大眾旅游市場所青睞,而以參與性、體驗性為主題休閑、放松、娛樂、度假等的旅游產(chǎn)品和旅游項目已悄然崛起。我國傳統(tǒng)型旅游景區(qū)長期存在旅游產(chǎn)品單一、參與性體驗性差、游樂設(shè)施設(shè)備老化等諸多問題,不能滿足游客需求,面臨著經(jīng)濟效益不佳和競爭環(huán)境激烈的困境。而優(yōu)化旅游產(chǎn)品將提升景區(qū)的競爭力、提高景區(qū)旅游產(chǎn)品質(zhì)量、滿足游客對旅游產(chǎn)品多樣化的需求,是提高景區(qū)經(jīng)濟效益的一種有效手段,它成為諸多傳統(tǒng)景區(qū)再生、煥發(fā)景區(qū)“第二春”的一個選擇。因此,對傳統(tǒng)景區(qū)旅游產(chǎn)品優(yōu)化研究非常有必要。 本文以長壽湖景區(qū)為研究對象,通過在實習期間獲取的大量數(shù)據(jù),以RMP分析理論為指導,結(jié)合社會科學調(diào)查方法,對景區(qū)的旅游產(chǎn)品存在問題進行解剖,再結(jié)合市場需求的基礎(chǔ)之上,提出產(chǎn)品優(yōu)化設(shè)想。以期給長壽湖景區(qū)的旅游發(fā)展提供建議和幫助,并希望能給其他湖泊類的傳統(tǒng)旅游景區(qū),旅游產(chǎn)品優(yōu)化提供借鑒。 本文研究內(nèi)容分為七個部分：第一,緒論,總結(jié)近幾年來國內(nèi)外相關(guān)學者在旅游產(chǎn)品優(yōu)化方面的研究理論成果和長壽湖景區(qū)旅游相關(guān)研究現(xiàn)狀,提出了論文的選題依據(jù),主要內(nèi)容包括選題意義、研究方法與技術(shù)路線。第二,對旅游產(chǎn)品、旅游產(chǎn)品類型、旅游產(chǎn)品結(jié)構(gòu)優(yōu)化的概念進行界定,概述本文相關(guān)理論支撐。第三,概述長壽湖景區(qū)自然和社會發(fā)展背景。第四,詳細深刻對長壽湖景區(qū)資源(R)、市場(M)、產(chǎn)品(P)進行分析。第六,通過RMP分析得出長壽湖景區(qū)旅游產(chǎn)品存在的問題,指出長壽湖景區(qū)旅游產(chǎn)品優(yōu)化的必要性。第七,根據(jù)長壽湖景區(qū)的實際情況,提出湖泊型景區(qū)旅游產(chǎn)品優(yōu)化的原則和長壽湖景區(qū)旅游產(chǎn)品設(shè)想,實現(xiàn)長壽湖景區(qū)旅游產(chǎn)品的優(yōu)化。
[Abstract]:Since the birth of human beings, the pursuit of high quality spiritual life products and material life products has never been interrupted. However, at present, many domestic tourism products of traditional tourist attractions are still in the mode of "resource management" and the market position is vague. The product still stays on the sightseeing level. With China's GDP per capita exceeding 3000 US dollars in 2008, people's pursuit of tourism activities is not just to stay in the original tourism level, more diversified tourism demand emerged as the times require. Tourism products and projects are not favored by the mass tourism market, but the tourism products and tourism projects which take participation, experience as the theme of leisure, relaxation, entertainment, vacation have emerged quietly. There are many problems in traditional tourist attractions in China, such as single tourism products, poor participation experience, aging amusement facilities and so on, which can not meet the needs of tourists, and face the predicament of poor economic benefits and fierce competition environment. The optimization of tourism products will enhance the competitiveness of scenic spots, improve the quality of tourist products, meet the diversified needs of tourists for tourism products, is an effective means to improve the economic benefits of scenic spots, it has become the regeneration of many traditional scenic spots. Coruscate a choice of "the second spring" of scenic spot. Therefore, it is necessary to optimize the tourism products of traditional scenic spots. This paper takes Longshou Lake Scenic area as the research object, dissects the existing problems of tourist products in the scenic area through a large amount of data obtained during practice, guided by RMP analysis theory, and combined with the social science investigation method. On the basis of market demand, this paper puts forward the idea of product optimization. In order to provide suggestions and help for the tourism development of Changshou Lake scenic spots, and hope to provide reference for the traditional tourist attractions and tourism products of other lakes. The research content of this paper is divided into seven parts: first, the introduction, summarizes the domestic and foreign scholars in recent years in the optimization of tourism products and the current situation of research on tourism related to Changshanhu Lake scenic spots, put forward the basis of the selected topic of the paper. The main contents include the significance of the topic, research methods and technical routes. Secondly, the concept of tourism product, tourism product type and tourism product structure optimization is defined. Third, summarize the natural and social development background of Longevity Lake Scenic area. Fourth, the detailed and profound analysis of the Changshou Lake Scenic area (R), market (M), products (P). Sixth, through the RMP analysis, the paper points out the problems existing in the tourism products of the Changshou Lake scenic spot, and points out the necessity of the tourism product optimization of the Changshanhu Lake scenic spot. Seventh, according to the actual situation of Changshang Lake scenic area, the paper puts forward the principle of the tourism product optimization of the lake type scenic spot and the tourism product assumption of the Changshou Lake scenic spot, so as to realize the optimization of the tourism product of the Longevity Lake scenic spot.
【學位授予單位】：重慶師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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