【摘要】：隨著國(guó)民經(jīng)濟(jì)的高速發(fā)展,自駕車旅游(下文簡(jiǎn)稱自駕游)在我國(guó)方興未艾,并且在可以預(yù)見的將來(lái),自駕游必定將成為人們又一種重要的旅游方式。而西藏阿里地區(qū),以其遙遠(yuǎn)的距離、特殊的環(huán)境、神秘的文化、美麗的風(fēng)景,成為了無(wú)數(shù)旅游者特別是自駕車旅游者心目中的旅游圣地。網(wǎng)絡(luò)上不斷有自駕車旅游者發(fā)表西藏的日志和體會(huì),一些車企也常常通過(guò)采取組織車隊(duì)前往西藏的方式來(lái)進(jìn)行品牌宣傳。在此背景下,通過(guò)對(duì)西藏阿里地區(qū)進(jìn)行自駕游理論層面分析和實(shí)踐開發(fā)操作的研究,希望能為當(dāng)?shù)刈择{游發(fā)展提供一些參考意見和策略支持。 本文首先對(duì)自駕車旅游的相關(guān)概念進(jìn)行辨析,從人文地理學(xué)理論和旅游學(xué)理論等學(xué)科領(lǐng)域中總結(jié)有關(guān)自駕游研究的理論,概括總結(jié)了專家學(xué)者研究自駕游的角度和進(jìn)展。結(jié)合西藏阿里地區(qū)的實(shí)際情況,對(duì)當(dāng)?shù)氐淖匀毁Y源、地理環(huán)境、人文因素、旅游資源、基礎(chǔ)設(shè)施條件等方面情況進(jìn)行全面闡述和分析。重點(diǎn)對(duì)阿里地區(qū)旅游產(chǎn)業(yè)發(fā)展和自駕車旅游現(xiàn)狀進(jìn)行了介紹,并對(duì)當(dāng)?shù)剡M(jìn)行自駕游開發(fā)所具有的優(yōu)劣勢(shì)、機(jī)遇挑戰(zhàn)進(jìn)行了分析,得出阿里地區(qū)進(jìn)行自駕游開發(fā)的外部條件和內(nèi)部條件均已經(jīng)成熟的結(jié)論。在此基礎(chǔ)上,對(duì)阿里地區(qū)自駕游現(xiàn)狀進(jìn)行了詳盡的分析,并通過(guò)采用了市場(chǎng)問(wèn)卷調(diào)研的方法,收集了自駕車旅游者和有意前往阿里自駕游的旅游者行為特征樣本,經(jīng)過(guò)比對(duì)分析和綜合研究,發(fā)現(xiàn)自駕車旅游者在選擇旅游目的地時(shí)決策成熟、準(zhǔn)備相對(duì)充分、計(jì)劃相對(duì)周詳?shù)奶攸c(diǎn),并且還發(fā)現(xiàn)他人的旅游體驗(yàn)對(duì)自駕車旅游者的選擇有較大的影響,進(jìn)而推出持續(xù)有效的口碑宣傳與優(yōu)質(zhì)服務(wù)并形成一定規(guī)模的品牌效應(yīng)將是阿里自駕游營(yíng)銷的重要方式的觀點(diǎn)。其次進(jìn)一步對(duì)阿里地區(qū)自駕游的市場(chǎng)定位、自駕游產(chǎn)品開發(fā)進(jìn)行了探討；并根據(jù)“點(diǎn)—軸”發(fā)展理論,確立了與阿里地區(qū)具體情況相適應(yīng)的自駕游區(qū)域發(fā)展模式。在結(jié)合阿里地區(qū)具體實(shí)際和考慮今后發(fā)展的基礎(chǔ)上,以最短距離原則和主題線路原則,設(shè)計(jì)了自駕游線路,基于網(wǎng)絡(luò)最短路問(wèn)題選擇了相對(duì)合理的自駕車營(yíng)地。最后借鑒國(guó)外經(jīng)驗(yàn),對(duì)阿里自駕游保障體系的建設(shè)提出相應(yīng)的建議；提出開發(fā)自駕游信息平臺(tái)、以政府支持商業(yè)運(yùn)作主導(dǎo)的方式經(jīng)營(yíng)的意見；討論了自駕游發(fā)展對(duì)當(dāng)?shù)厣鐓^(qū)可能造成的影響,自駕游發(fā)展會(huì)促進(jìn)當(dāng)?shù)夭惋嬜∷扌袠I(yè)繁榮和當(dāng)?shù)鼐用裼^念提升,但外來(lái)旅游者的到來(lái)也可能會(huì)造成一系列問(wèn)題,因此從自駕游協(xié)會(huì)和政府角度對(duì)自駕游發(fā)展對(duì)策提出重視區(qū)域影響、完善組織體系、出臺(tái)相關(guān)政策、加強(qiáng)市場(chǎng)營(yíng)銷的意見。
[Abstract]:With the rapid development of national economy, self-driving tourism (hereinafter referred to as self-driving travel) is in the ascendant in our country, and in the foreseeable future, self-driving travel will become another important way of tourism. The Ali region of Tibet, with its distant distance, special environment, mysterious culture and beautiful scenery, has become a tourist destination in the minds of countless tourists, especially self-driving tourists. There are constantly self-driving tourists on the Internet to publish Tibet's log and experience, and some car companies often use the way of organizing motorcade to Tibet to carry out brand publicity. In this context, through the theoretical analysis and practical development of the Tibet Ali region, the author hopes to provide some advice and strategic support for the development of the local self-driving tour. This paper first analyzes the related concepts of self-driving tourism, summarizes the theory of self-driving tourism from the theory of human geography and the theory of tourism, and summarizes the perspective and progress of self-driving tourism research by experts and scholars. Combined with the actual situation in Ali region of Tibet, the paper comprehensively expounds and analyzes the local natural resources, geographical environment, human factors, tourism resources, infrastructure conditions and so on. This paper mainly introduces the development of tourism industry and the present situation of self-driving tourism in Ali area, and analyzes the advantages and disadvantages, opportunities and challenges of local self-driving tourism development. It is concluded that the external and internal conditions of self-driving development in Ali area are mature. On this basis, this paper makes a detailed analysis of the current situation of self-driving travel in Ali area, and collects the behavior characteristics of self-driving tourists and tourists who intend to travel to Ali by using the method of market questionnaire. Through comparative analysis and comprehensive research, it is found that self-driving tourists have the characteristics of mature decision making, relatively well-prepared and well-planned tourism destination selection. It is also found that the travel experience of others has a great influence on the choice of self-driving tourists, and it is an important way for Ali self-driving travel marketing to launch sustained and effective word-of-mouth publicity and quality service and form a brand effect on a certain scale. Secondly, the paper discusses the market orientation and product development of self-driving tour in Ali area, and establishes the regional development mode of self-driving tour in accordance with the development theory of "point-axis". Based on the actual situation in Ali area and considering the future development, the self-driving route is designed based on the principle of the shortest distance and the principle of the subject line, and the relatively reasonable self-driving camp is chosen based on the problem of the shortest path in the network. Finally, using foreign experience for reference, this paper puts forward corresponding suggestions on the construction of Ali self-driving travel security system, and puts forward the advice of developing the self-driving travel information platform and operating in a way that the government supports the commercial operation. The possible impact of the development of self-driving tours on local communities is discussed. The development of self-driving tours will promote the prosperity of the local catering and accommodation industry and the promotion of local people's perceptions, but the arrival of foreign tourists may also cause a series of problems. Therefore, from the angle of the self-driving travel association and the government, the author puts forward some suggestions on how to pay attention to the regional influence, perfect the organization system, introduce the relevant policies and strengthen the marketing.
【學(xué)位授予單位】：浙江師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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