發(fā)布時(shí)間：2018-09-19 09:46

【摘要】：山地養(yǎng)生旅游是近年來(lái)在全球范圍內(nèi)出現(xiàn)的一種新的休閑旅游方式,也是我國(guó)旅游產(chǎn)品升級(jí)轉(zhuǎn)型的必然趨勢(shì)。我國(guó)山地眾多,各地競(jìng)相開(kāi)發(fā)建設(shè)山地養(yǎng)生旅游目的地。但由于缺乏客觀、科學(xué)的山地養(yǎng)生旅游開(kāi)發(fā)條件評(píng)價(jià)標(biāo)準(zhǔn),致使一些不具備發(fā)展山地養(yǎng)生旅游條件的地區(qū)“跟風(fēng)”開(kāi)發(fā),導(dǎo)致山地養(yǎng)生旅游產(chǎn)品同質(zhì)化嚴(yán)重,市場(chǎng)競(jìng)爭(zhēng)激烈。為此,本研究應(yīng)用AHP法對(duì)山地養(yǎng)生旅游開(kāi)發(fā)條件進(jìn)行定量評(píng)價(jià),為各地山地養(yǎng)生旅游開(kāi)發(fā)提供基礎(chǔ)性的理論支撐。 在對(duì)相關(guān)文獻(xiàn)進(jìn)行研讀的基礎(chǔ)上,結(jié)合旅游學(xué)、生態(tài)學(xué)、醫(yī)學(xué)等多學(xué)科知識(shí),構(gòu)建了山地養(yǎng)生旅游開(kāi)發(fā)條件評(píng)價(jià)的層次結(jié)構(gòu)模型。整個(gè)層次結(jié)構(gòu)模型共4層,分別是總目標(biāo)層(A)、評(píng)價(jià)綜合層(B)、評(píng)價(jià)項(xiàng)目層(C)、評(píng)價(jià)因子層(D)�？偰繕�(biāo)層(A)即山地養(yǎng)生旅游開(kāi)發(fā)條件評(píng)價(jià)；評(píng)價(jià)綜合層(B)包括自然條件(B1)、社會(huì)經(jīng)濟(jì)條件(B2)2個(gè)細(xì)分因子；評(píng)價(jià)項(xiàng)目層(C)包括山地類(lèi)型(C1)、氣候條件(C2)、水體條件(C3)、其他自然條件(C4)、區(qū)位條件(C5)、經(jīng)濟(jì)條件(C6)、養(yǎng)生資源(C7)、養(yǎng)生設(shè)施及服務(wù)(C8)等8個(gè)細(xì)分因子；評(píng)價(jià)因子層(D)包括低山(D1)、中山(D2)、高山(D3)、氣溫(D4)、相對(duì)濕度(D5)、氣壓(D6)、水體類(lèi)型(D7)、水質(zhì)(D8)、負(fù)氧離子(D9)、森林覆蓋率(D10)、地理位置(D11)交通狀況(D12)、人均GDP(D13)、城市化水平(D14)、宗教養(yǎng)生資源(D15)、中醫(yī)養(yǎng)生資源(D16)、溫泉養(yǎng)生資源(D17)、飲食養(yǎng)生資源(D18)、養(yǎng)老設(shè)施(D19)、養(yǎng)生旅游人才(D20)等20個(gè)細(xì)分因子。 通過(guò)專(zhuān)家意見(jiàn)征詢(xún)方式,獲得山地養(yǎng)生旅游開(kāi)發(fā)條件評(píng)價(jià)的層次結(jié)構(gòu)模型中各因子“兩兩相比”的重要程度值。以此為基礎(chǔ),分別構(gòu)造各層次判斷矩陣。然后借助yaahpO.5.2統(tǒng)計(jì)分析軟件,計(jì)算出各因子的權(quán)重,在通過(guò)一致性檢驗(yàn)后,匯總形成山地養(yǎng)生旅游開(kāi)發(fā)條件定量評(píng)價(jià)表。該定量評(píng)價(jià)結(jié)果表明： (1)相對(duì)于山地養(yǎng)生旅游開(kāi)發(fā)條件評(píng)價(jià)的總目標(biāo)層(A)而言,自然條件(B1)較社會(huì)經(jīng)濟(jì)條件(B2)明顯重要。B1的權(quán)重值高達(dá)0.8333,是B2的4.9倍。 (2)就山地養(yǎng)生旅游開(kāi)發(fā)條件評(píng)價(jià)的項(xiàng)目層中的自然條件(B1)而言,最重要的因子是氣候條件(C2),權(quán)重值為0.4205；就山地養(yǎng)生旅游開(kāi)發(fā)條件評(píng)價(jià)的項(xiàng)目層中的社會(huì)經(jīng)濟(jì)條件(B2)而言,最重要的因子是區(qū)位條件,權(quán)重值為0.4134。 (3)就山地養(yǎng)生旅游開(kāi)發(fā)條件評(píng)價(jià)的因子層而言,權(quán)重值超過(guò)O.10的有中山(D2=0.1480)、氣溫(D4=0.2153)；權(quán)重值在0.05-0.10之間的有負(fù)氧離子(D9=O.0536)、水質(zhì)(D8=O.0686)、水體類(lèi)型(D7=O.0686)、低山(D1=O.0814)、相對(duì)濕度(D5=0.0940)。上述結(jié)果表明,在山地養(yǎng)生旅游開(kāi)發(fā)條件評(píng)價(jià)的所有因子中,中山、氣溫最為重要；負(fù)氧離子、水質(zhì)、水體類(lèi)型、低山、相對(duì)濕度等也是較為重要的因素。
[Abstract]:Mountain health tourism is a new form of leisure tourism in the world in recent years, and it is also an inevitable trend of upgrading and transformation of tourism products in China. There are many mountain areas in China, all over the race to develop and build mountain health tourism destination. However, due to the lack of objective and scientific evaluation criteria for the development conditions of mountain health tourism, some areas that do not have the conditions to develop mountain health tourism "follow the trend", which leads to the serious homogeneity of mountain health tourism products and the fierce market competition. Therefore, the AHP method is used to quantitatively evaluate the conditions of mountain health tourism development, and to provide basic theoretical support for the development of mountain health tourism. On the basis of studying the related literature and combining the knowledge of tourism ecology medicine and other subjects a hierarchical model for evaluating the conditions of mountain health tourism development was established. The whole hierarchy model is composed of four layers, which are the total target level, (A), evaluation, synthesis layer, (B), evaluation, project level, (C), evaluation factor layer, (D). The total objective layer (A) is the evaluation of the conditions of mountain health tourism development, and the comprehensive layer (B) includes two subdivision factors: natural condition (B1), social and economic condition (B2). The (C) of project layer includes 8 subdivision factors, such as mountain type (C1), climatic condition (C2), water condition (C3), other natural condition (C4), location condition (C5), economic condition (C6), health preservation resource (C7), health facilities and service (C8). The assessment factor layer (D) includes low mountain (D1), Zhongshan (D2), alpine (D3), air temperature (D4), relative humidity (D5), pressure (D6), water type (D7), water quality (D8), negative oxygen ion (D9), forest cover (D10), geographical location (D11), traffic status (D12), per capita GDP (D13), urbanization level (D14), religious health preservation level (D14). Resources (D15), traditional Chinese medicine (D16), hot springs (D17), diet and health (D18), old-age facilities (D19), health tourism talents (D20), and so on. By the way of expert consultation, the important degree value of each factor "pairwise ratio" in the hierarchy structure model of mountain health tourism development condition evaluation is obtained. On the basis of this, the judgement matrix at each level is constructed. Then with the help of yaahpO.5.2 statistical analysis software, the weight of each factor is calculated, and after the consistency test, the quantitative evaluation table of the conditions of mountain health tourism development is formed. The quantitative evaluation results show that: (1) compared with the total target layer (A) of mountain health tourism development condition evaluation, Natural conditions (B1) are significantly more important than socio-economic conditions (B2). The weight of B1 is as high as 0.8333, 4.9 times that of B2. (2) in terms of natural conditions (B1) in the project layer of evaluation of the conditions for tourism development in mountain areas, The most important factor is climatic condition (C2) with a weight of 0.4205. In terms of social and economic conditions (B2) in the project level of the evaluation of the conditions for the development of mountain health tourism, the most important factor is the location condition. The weight value is 0.4134. (3) in terms of the factor layer of the evaluation of the condition of mountain health tourism development, the factors with the weight value above 0.10 are Zhongshan (D2C0.1480), air temperature (D40.2153), negative oxygen ion (D9=O.0536), water quality (D8=O.0686), water type (D7=O.0686), low mountain (D1=O.0814), relative humidity (D50.940), and the weight value is 0.05-0.10. The results show that the temperature is the most important factor in the evaluation of mountain health tourism development condition, and the negative oxygen ion, water quality, water body type, low mountain, relative humidity are also the more important factors.
【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F592.7;F224

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