【摘要】：近些年來(lái)，全世界范圍內(nèi)的環(huán)境污染問(wèn)題日趨嚴(yán)重，酸雨、洪水、泥石流等現(xiàn)象頻頻發(fā)生，人類社會(huì)的生存面臨著巨大的威脅，轉(zhuǎn)變經(jīng)濟(jì)發(fā)展模式成為世界各國(guó)考慮的迫切問(wèn)題。2003年英國(guó)首次提出“低碳經(jīng)濟(jì)”的概念，2007年，胡錦濤總書(shū)記在APEC會(huì)議上明確指出“中國(guó)要發(fā)展低碳經(jīng)濟(jì)”，2009年8月，全國(guó)人大常委會(huì)上再一次確認(rèn)了立足中國(guó)國(guó)情，發(fā)展低碳經(jīng)濟(jì)的目標(biāo)，標(biāo)志著低碳經(jīng)濟(jì)正式進(jìn)入了我國(guó)的國(guó)家戰(zhàn)略體系之中，低碳經(jīng)濟(jì)時(shí)代儼然到來(lái)。 低碳時(shí)代對(duì)旅游業(yè)提出了新要求，作為旅游承載體的旅游地，如何在撲面而來(lái)的低碳經(jīng)濟(jì)時(shí)代打造優(yōu)勢(shì)的品牌競(jìng)爭(zhēng)力，成為各旅游地的首要問(wèn)題。過(guò)去旅游地之間的競(jìng)爭(zhēng)，，主要是圍繞旅游資源、產(chǎn)品、線路等，關(guān)注旅游資源開(kāi)發(fā)的結(jié)果，很少考慮怎樣開(kāi)發(fā)、開(kāi)發(fā)的過(guò)程是否對(duì)自然環(huán)境造成了破壞等問(wèn)題。如今，游客低碳意識(shí)不斷地提高，對(duì)旅游地的選擇轉(zhuǎn)向了旅游地自然生態(tài)資源、環(huán)境的優(yōu)良程度等低碳因素。旅游地必須在充分了解自身的資源特色的基礎(chǔ)上，結(jié)合低碳要求，不斷提升其品牌競(jìng)爭(zhēng)能力，才能在日趨激烈的旅游競(jìng)爭(zhēng)洪流中屹立不倒，實(shí)現(xiàn)旅游地的可持續(xù)發(fā)展。 本文從旅游地品牌競(jìng)爭(zhēng)力和低碳經(jīng)濟(jì)的本質(zhì)出發(fā)，明確旅游地品牌的概念，揭示出旅游地品牌競(jìng)爭(zhēng)力與低碳經(jīng)濟(jì)之間的關(guān)系。研究過(guò)程中結(jié)合文獻(xiàn)研究與規(guī)范研究方法，借鑒國(guó)內(nèi)外對(duì)旅游地品牌競(jìng)爭(zhēng)力的研究成果，設(shè)計(jì)了原始的低碳經(jīng)濟(jì)下旅游地品牌競(jìng)爭(zhēng)力評(píng)價(jià)指標(biāo)體系，通過(guò)發(fā)放問(wèn)卷與專家打分的方式獲得數(shù)據(jù)，利用層次分析法對(duì)數(shù)據(jù)進(jìn)行處理，獲得權(quán)重系數(shù)并進(jìn)行一致性分析，進(jìn)而形成完整的指標(biāo)體系。最后將指標(biāo)體系應(yīng)用到廣西北部灣的實(shí)證分析中，得出結(jié)果并對(duì)其品牌競(jìng)爭(zhēng)力的發(fā)展提出了五個(gè)建議。通過(guò)本文的研究，期待能夠?qū)β糜蔚仄髽I(yè)以及當(dāng)?shù)卣峁┮恍┯幸娴慕梃b。
[Abstract]:In recent years, the problem of environmental pollution is becoming more and more serious all over the world. Acid rain, flood, debris flow and other phenomena occur frequently, and the survival of human society is facing a great threat. Transforming the economic development model has become an urgent problem for all countries in the world. In 2003, Britain first put forward the concept of "low-carbon economy". In 2007, General Secretary Hu Jintao pointed out clearly at the APEC meeting that "China wants to develop a low-carbon economy". In August 2009, the United Kingdom put forward the concept of "low-carbon economy" for the first time. The standing Committee of the National people's Congress once again confirmed the goal of developing a low-carbon economy based on China's national conditions, which marks that the low-carbon economy has formally entered the national strategic system of our country, and the era of low-carbon economy has just arrived. Low-carbon era has put forward new requirements for tourism. As a tourist carrier, how to build a competitive brand in the coming era of low-carbon economy has become the primary problem of each tourist destination. In the past, the competition among tourist destinations mainly revolved around tourism resources, products, routes, etc., focusing on the results of tourism resources development, rarely considering how to develop, whether the process of development has caused damage to the natural environment and so on. Nowadays, tourists' low carbon consciousness has been improved constantly, and the choice of tourist destination has turned to low carbon factors such as natural ecological resources and environmental excellence. On the basis of fully understanding the characteristics of its own resources and combining with the low carbon requirement, the tourist destination must continuously improve its brand competitive ability, so that it can stand firm in the increasingly fierce tourism competition and realize the sustainable development of the tourist destination. Starting from the essence of tourism destination brand competitiveness and low-carbon economy, this paper clarifies the concept of tourism destination brand and reveals the relationship between tourism destination brand competitiveness and low-carbon economy. In the course of the research, combined with the literature research and normative research methods, the paper designs the original evaluation index system of tourism destination brand competitiveness under the low carbon economy, drawing on the domestic and foreign research results on the brand competitiveness of tourist destination. The data are obtained by issuing questionnaires and scoring by experts, and the data are processed by AHP, the weight coefficient is obtained and the consistency analysis is carried out, and then a complete index system is formed. Finally, the index system is applied to the empirical analysis of Guangxi Beibu Gulf, and the results are obtained and five suggestions are put forward for the development of its brand competitiveness. Through the study of this paper, we hope to provide some useful reference for tourism enterprises and local governments.
【學(xué)位授予單位】：沈陽(yáng)工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.6;F224

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