【摘要】：分時(shí)度假業(yè)是一個(gè)將房地產(chǎn)業(yè)、旅游業(yè)、金融和互聯(lián)網(wǎng)業(yè)等相關(guān)產(chǎn)業(yè)有機(jī)結(jié)合的新興邊緣行業(yè),是產(chǎn)業(yè)融合理論、利益相關(guān)者理論、體驗(yàn)經(jīng)濟(jì)理論等相關(guān)理論融合下的產(chǎn)物。 目前我國(guó)正處于地產(chǎn)業(yè)和旅游業(yè)大規(guī)模發(fā)展之際,國(guó)內(nèi)市場(chǎng)有著強(qiáng)烈的消費(fèi)需求與強(qiáng)大的供給能力,這無(wú)疑對(duì)分時(shí)度假的發(fā)展而言是一個(gè)福音,但問(wèn)題卻出現(xiàn)了,在這種需求與供給相對(duì)充足與富裕的條件下,卻無(wú)與之相對(duì)應(yīng)的高成交率。問(wèn)題的根源就在于我國(guó)的經(jīng)營(yíng)者在引入分時(shí)度假時(shí),機(jī)械照搬國(guó)外度假區(qū)建設(shè)和產(chǎn)品運(yùn)營(yíng)模式,沒(méi)有充分考慮國(guó)際市場(chǎng)和國(guó)內(nèi)市場(chǎng)對(duì)分時(shí)度假不同的消費(fèi)需求以及不同的發(fā)展環(huán)境。因?yàn)?要想其在國(guó)內(nèi)進(jìn)行良性的推廣與普及發(fā)展,需要對(duì)它進(jìn)行本土化的處理。 面對(duì)分時(shí)度假在國(guó)內(nèi)出現(xiàn)的問(wèn)題,同時(shí)鑒于分時(shí)度假這種新業(yè)態(tài)的發(fā)展前景廣闊,本論文以邁克爾·波特國(guó)家競(jìng)爭(zhēng)優(yōu)勢(shì)理論的主要組成部分—鉆石理論為切入點(diǎn),同時(shí)添加本土化因素—文化因素,從生產(chǎn)要素、需求條件、相關(guān)及支撐產(chǎn)業(yè)、企業(yè)組織戰(zhàn)略和競(jìng)爭(zhēng)力、發(fā)展機(jī)遇、政府作用以及文化因素七個(gè)大的方面出發(fā),以此為契機(jī)構(gòu)建分時(shí)度假競(jìng)爭(zhēng)力評(píng)價(jià)模型。 該評(píng)價(jià)模型的構(gòu)建中采用兩種主要分析方法,主成分分析法和層次分析法,以主成分分析法來(lái)對(duì)指標(biāo)層的要素進(jìn)行選擇,最大化保證了指標(biāo)的代表性。在指標(biāo)因素選擇基礎(chǔ)上以層次分析法對(duì)七大子系統(tǒng)進(jìn)行權(quán)重的確定,通過(guò)指標(biāo)的定位以及權(quán)重的確定,形成一套評(píng)價(jià)分時(shí)度假競(jìng)爭(zhēng)力的模型框架,在此體系構(gòu)架之下,通過(guò)加權(quán)平均指數(shù)的數(shù)理計(jì)算,得到一個(gè)區(qū)域的競(jìng)爭(zhēng)力發(fā)展數(shù)值,將該數(shù)值通過(guò)與SC競(jìng)爭(zhēng)力指數(shù)分析表的對(duì)比,可以明確該地區(qū)所處的分時(shí)度假發(fā)展的階段,并有針對(duì)化提出其進(jìn)行分時(shí)度假本土化的發(fā)展策略,對(duì)策略的實(shí)施提出具體的解決辦法。本文就是基于以上的分析思路,對(duì)分時(shí)度假本土化開發(fā)的競(jìng)爭(zhēng)力進(jìn)行了一個(gè)量化的考量體系的建立。
[Abstract]:Timeshare industry is a new edge industry, which combines real estate industry, tourism industry, finance industry and internet industry. It is the product of industry convergence theory, stakeholder theory, experience economy theory and so on. At present, China is in the midst of a large-scale development of the real estate industry and tourism industry, and the domestic market has strong consumer demand and strong supply capacity. This is undoubtedly a boon for the development of time-sharing holidays, but the problem has arisen. In this demand and supply is relatively sufficient and rich conditions, but there is no corresponding high turnover rate. The root of the problem lies in the fact that when the operators of our country introduce timesharing, they mechanically copy the construction of foreign resorts and the mode of operation of their products. Insufficient consideration is given to the different consumption needs and different development environments of international and domestic markets for timeshare. Because if we want to promote and popularize it in our country, we need to deal with it localization. Faced with the problem of timesharing in China, and in view of the broad prospect of the development of timeshare, this paper focuses on the diamond theory, which is the main component of Michael Porter's theory of competitive advantage in countries. At the same time, the localization factor-cultural factor is added, starting from seven aspects: production factor, demand condition, related and supporting industry, enterprise organization strategy and competitiveness, development opportunity, government role and cultural factor. Taking this as an opportunity to construct the evaluation model of timeshare competitiveness. In the construction of the evaluation model, two main analytical methods, principal component analysis (PCA) and analytic hierarchy process (AHP), are used to select the elements of the index layer to maximize the representativeness of the index. Based on the selection of index factors, the weight of seven subsystems is determined by AHP. Through the positioning of indicators and the determination of weights, a set of model framework is formed to evaluate the competitiveness of time-sharing vacation. Through the mathematical calculation of the weighted average index, the competitiveness development value of a region is obtained. By comparing the value with the SC competitiveness index analysis table, we can determine the stage of timeshare development in this area. It also puts forward the development strategy of localization of timesharing and puts forward concrete solutions to the implementation of the strategy. Based on the above analysis ideas, this paper establishes a quantitative consideration system for the competitiveness of timeshare localization development.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前7條

1 朱希維;;分時(shí)度假及其在中國(guó)的本土化發(fā)展[J];北方經(jīng)濟(jì);2010年18期

2 汪繪琴;;基于“鉆石模型”湖北省旅游發(fā)展策略研究[J];三峽大學(xué)學(xué)報(bào)(人文社會(huì)科學(xué)版);2009年S2期

3 梁音;;基于鉆石模型的杭州旅游業(yè)競(jìng)爭(zhēng)力分析[J];經(jīng)濟(jì)論壇;2009年10期

4 馬一鳴;;旅游產(chǎn)業(yè)競(jìng)爭(zhēng)力的“鉆石模型”分析——以大連市為例[J];經(jīng)濟(jì)研究導(dǎo)刊;2010年12期

5 蔣華,王婉飛;我國(guó)分時(shí)度假業(yè)的發(fā)展對(duì)策研究[J];經(jīng)濟(jì)縱橫;2003年06期

6 陳飛;;分時(shí)度假在中國(guó)的本土化[J];時(shí)代經(jīng)貿(mào)(中旬刊);2007年SB期

7 劉穎琦;李學(xué)偉;李雪梅;;基于鉆石理論的主導(dǎo)產(chǎn)業(yè)選擇模型的研究[J];中國(guó)軟科學(xué);2006年01期

相關(guān)博士學(xué)位論文 前1條

1 王旭科;城市旅游發(fā)展動(dòng)力機(jī)制的理論與實(shí)證研究[D];天津大學(xué);2008年

，

本文編號(hào)：2203560