【摘要】：隨著人民生活水平的不斷提高，旅游度假已成為人們生活的重要組成部分，旅游業(yè)正處于一個高速發(fā)展的階段。同時，傳統(tǒng)旅游在發(fā)展過程中帶來的一系列社會問題亟待解決。在人口與環(huán)境矛盾日益尖銳的今天，生態(tài)旅游在反思傳統(tǒng)旅游形式對環(huán)境的負面影響和沖擊的基礎(chǔ)上用一種全新的觀念詮釋了人們對旅游的認識，，它以獨特的資源優(yōu)勢滿足了人們回歸自然、走向自然的渴望，發(fā)展勢頭強勁。生態(tài)旅游不僅能夠?qū)崿F(xiàn)經(jīng)濟與人口、資源及環(huán)境協(xié)調(diào)發(fā)展，而且還是建設(shè)生態(tài)文明的有效手段。因此，建立完善的生態(tài)旅游研發(fā)機制與科學(xué)的管理模式，積極開展生態(tài)旅游資源開發(fā)和可持續(xù)發(fā)展利用研究，是促進生態(tài)旅游發(fā)展與生態(tài)環(huán)境改善的有效途徑。 達坂城區(qū)旅游資源極其豐富，具有種類多、品位高，自然與文化高度融合的特點，開發(fā)前景尤為廣闊。生態(tài)旅游的開發(fā)既可以推動達坂城區(qū)旅游業(yè)的快速發(fā)展，促進旅游產(chǎn)業(yè)優(yōu)化升級；還可以遏制人為破壞所造成的生態(tài)環(huán)境退化，有效緩解開發(fā)與保護矛盾。發(fā)展生態(tài)旅游是達坂城區(qū)經(jīng)濟結(jié)構(gòu)調(diào)整和產(chǎn)業(yè)結(jié)構(gòu)轉(zhuǎn)型的重要組成部分，也是達坂城區(qū)“生態(tài)立區(qū)”的重要內(nèi)容。近年來，達坂城區(qū)生態(tài)旅游雖有所發(fā)展，但整體上還處于起步階段。為促進達坂城區(qū)生態(tài)旅游持續(xù)、健康、快速發(fā)展，有必要對達坂城區(qū)生態(tài)旅游開發(fā)模式做進一步的探討。 在研究內(nèi)容上，文章系統(tǒng)地闡述了生態(tài)旅游的涵義與特征，在汲取國內(nèi)外最新研究成果的基礎(chǔ)上。首先，依據(jù)實地調(diào)研材料，明確了達坂城區(qū)旅游業(yè)發(fā)展存在的主要問題；其次，應(yīng)用AHP法科學(xué)評價了生態(tài)旅游資源開發(fā)的比較優(yōu)勢，結(jié)合統(tǒng)計學(xué)原理及EXCEL工具對客源市場問卷調(diào)查結(jié)果進行了詳細分析，并對目標市場做了準確定位，以此為據(jù)提出了相應(yīng)的產(chǎn)品開發(fā)模式及市場營銷策略；再次，結(jié)合市場形勢提出了達坂城區(qū)生態(tài)旅游發(fā)展戰(zhàn)略構(gòu)想并建立了相應(yīng)的保障體系。 在研究方法上，采用定性與定量分析、理論與實證分析相結(jié)合的方式，對達坂城區(qū)生態(tài)旅游開發(fā)進行了系統(tǒng)研究，旨在為達坂城區(qū)生態(tài)旅游的發(fā)展提供理論依據(jù)和有益參考。
[Abstract]:With the continuous improvement of people's living standards, tourism vacation has become an important part of people's lives. Tourism is in a stage of rapid development. At the same time, a series of social problems brought about by traditional tourism in the development process need to be solved urgently. On the basis of the negative influence and impact of tourism form on the environment, people's understanding of tourism is interpreted with a brand-new concept. It satisfies people's desire to return to nature and move towards nature with its unique resource advantages, and has a strong development momentum. Therefore, it is an effective way to promote the development of eco-tourism and the improvement of ecological environment to establish a sound research and development mechanism and scientific management mode of eco-tourism and actively carry out the research on the development and sustainable development of eco-tourism resources.
Dabancheng District is extremely rich in tourism resources, with a variety of high-grade, natural and cultural highly integrated characteristics, the development prospects are particularly broad. The development of eco-tourism can promote the rapid development of tourism in Dabancheng District, promote the optimization and upgrading of the tourism industry; it can also contain the degradation of the ecological environment caused by human destruction, and effectively slow down. Developing eco-tourism is an important part of economic restructuring and industrial restructuring in Dabancheng District. It is also an important part of "ecological zoning" in Dabancheng District. Kang, rapid development, it is necessary to further explore the development mode of eco-tourism in Dabancheng district.
On the content of the study, the paper systematically expounds the meaning and characteristics of ecotourism, and on the basis of absorbing the latest research results at home and abroad. Firstly, according to the field research materials, the paper clarifies the main problems of the development of tourism in Dabancheng District; secondly, it scientifically evaluates the comparative advantages of ecotourism resources development by using AHP method and combines with the system. Based on the detailed analysis of the results of the questionnaire survey on the tourist market and the accurate positioning of the target market, the paper puts forward the corresponding product development model and marketing strategy. Thirdly, it puts forward the strategic concept of eco-tourism development in Dabancheng District and establishes the corresponding safeguard system according to the market situation.
In order to provide theoretical basis and useful reference for the development of eco-tourism in Dabancheng District, a systematic study on the development of eco-tourism in Dabancheng District was carried out by means of qualitative and quantitative analysis, theoretical and empirical analysis.
【學(xué)位授予單位】：新疆師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

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