石家莊市紅色旅游可持續(xù)發(fā)展策略研究
發(fā)布時(shí)間：2018-07-14 16:29
【摘要】：紅色旅游，顧名思義就是“紅色”和“旅游”的有機(jī)結(jié)合，“紅色”是內(nèi)容，“旅游”是形式。它是中國(guó)特定的歷史階段結(jié)合當(dāng)前社會(huì)發(fā)展提出的一種專項(xiàng)旅游形式，具有顯著的中國(guó)特色。紅色旅游興起于20世紀(jì)90年代后期，伴隨著一系列革命紀(jì)念活動(dòng)的舉辦，紅色旅游的熱潮席卷全國(guó)，尤其是《2004-2010年全國(guó)紅色旅游發(fā)展規(guī)劃綱要》的正式頒布實(shí)施，更是把紅色旅游推向高潮�，F(xiàn)在《2011-2015年全國(guó)紅色旅游發(fā)展規(guī)劃綱要》也已正式實(shí)施兩年，第二期規(guī)劃在總結(jié)一期規(guī)劃成績(jī)的同時(shí)，也注意到紅色旅游發(fā)展中的各種問(wèn)題，提出了具體的措施，引領(lǐng)紅色旅游進(jìn)入的可持續(xù)發(fā)展的新階段。 石家莊位于河北省中南部，環(huán)渤海灣經(jīng)濟(jì)區(qū)，距首都北京283公里。全市現(xiàn)轄6區(qū)，12縣，5個(gè)縣級(jí)市和1個(gè)國(guó)家級(jí)高新技術(shù)開(kāi)發(fā)區(qū)，國(guó)土總面積15848平方公里，總?cè)丝跒?60萬(wàn)。石家莊擁有豐富的紅色旅游資源。在全國(guó)12個(gè)“重點(diǎn)紅色旅游區(qū)”中，石家莊就有兩個(gè)，它們是：以山西、河北為主的“太行紅色旅游區(qū)”和以京津?yàn)橹行牡摹熬┙蚣郊t色旅游區(qū)”。除此之外，石家莊還擁有豐富并且等級(jí)很高的綠色旅游資源、古色旅游資源、新都市旅游資源等，具有和紅色旅游資源相結(jié)合的優(yōu)勢(shì)。 本文運(yùn)用旅游系統(tǒng)的概念，從客源市場(chǎng)、出行現(xiàn)狀、目的地現(xiàn)狀和支持系統(tǒng)現(xiàn)狀四個(gè)方面對(duì)石家莊的紅色旅游的現(xiàn)狀進(jìn)行了全面介紹，在此基礎(chǔ)之上，對(duì)石家莊的紅色旅游進(jìn)行了SWOT分析，分析表明:石家莊的紅色旅游資源具有資源豐富，類型齊全，等級(jí)較高，分布集中的特點(diǎn)，并且具有和其他旅游資源的整合優(yōu)勢(shì)；石家莊位于環(huán)首都經(jīng)濟(jì)圈，環(huán)渤海經(jīng)濟(jì)圈，外部交通便捷，區(qū)位優(yōu)勢(shì)明顯。同時(shí)石家莊的紅色旅游開(kāi)發(fā)還處于初級(jí)階段，存在著政出多門(mén)，管理不暢，旅游交通欠發(fā)達(dá)，產(chǎn)業(yè)要素配套不足，專業(yè)人才缺少以及營(yíng)銷力度不足等問(wèn)題。在迎來(lái)中央和地方高度重視紅色旅游發(fā)展的機(jī)遇的同時(shí)，也面臨著來(lái)自于省內(nèi)外其他紅色旅游產(chǎn)品的競(jìng)爭(zhēng)以及自身基礎(chǔ)設(shè)施和旅游服務(wù)設(shè)施欠缺所帶來(lái)的挑戰(zhàn)。 通過(guò)以上分析提出了石家莊紅色旅游可持續(xù)發(fā)展的策略。首先是政府主導(dǎo)做好紅色旅游的規(guī)劃，促進(jìn)紅色旅游的統(tǒng)一協(xié)調(diào)管理；其次注重紅色旅游資源與其他旅游資源的的綜合開(kāi)發(fā)，具體開(kāi)發(fā)模式可以有紅綠結(jié)合模式、紅古結(jié)合模式、紅新結(jié)合模式、紅俗結(jié)合模式；在市場(chǎng)營(yíng)銷方面，要針對(duì)客源市場(chǎng)加大營(yíng)銷力度，利用傳統(tǒng)營(yíng)銷方式的同時(shí)，，輔以網(wǎng)絡(luò)營(yíng)銷和文藝作品營(yíng)銷等新的手段。另外還要完善基礎(chǔ)設(shè)施建設(shè)，提高旅游服務(wù)設(shè)施質(zhì)量，加強(qiáng)環(huán)境建設(shè)。最后提高社區(qū)居民的參與程度，真正實(shí)現(xiàn)紅色旅游的可持續(xù)發(fā)展。
[Abstract]:Red tourism, as the name implies, is the organic combination of "red" and "tourism", "red" is the content and "tourism" is the form. It is a kind of special tourism form which is put forward in the specific historical stage of China combined with the current social development and has remarkable Chinese characteristics. Red tourism rose in the late 1990s. With the holding of a series of revolutionary commemorative activities, the upsurge of red tourism swept the whole country, especially the official promulgation and implementation of the outline of the National Red Tourism Development Plan 2004-2010. It also pushes red tourism to its climax. Now the outline of the National Red Tourism Development Plan 2011-2015 has also been formally implemented for two years. While summing up the achievements of the first phase of the Plan, the second Plan also takes note of various problems in the development of red tourism and puts forward concrete measures, Leading the red tourism into a new stage of sustainable development. Shijiazhuang is located in the south-central Hebei Province, Bohai Bay Economic Zone, 283 kilometers from the capital Beijing. The city now has six districts and 12 counties, five county-level cities and one national high-tech development zone, with a total land area of 15848 square kilometers and a total population of 9.6 million. Shijiazhuang has abundant red tourist resources. Of the 12 "key red tourist areas" in the country, Shijiazhuang has two. They are: Shanxi, Hebei, Taihang Red tourist area and Beijing-Tianjin-Hebei Red tourist area, centered on Beijing, Tianjin and Tianjin. In addition, Shijiazhuang also has rich and high grade green tourism resources, ancient tourism resources, new urban tourism resources, with the advantages of combining with red tourism resources. Based on the concept of tourism system, this paper introduces the current situation of red tourism in Shijiazhuang from four aspects: tourist market, travel status, destination status and support system. The SWOT analysis of Shijiazhuang's red tourism shows that Shijiazhuang's red tourism resources are rich in resources, complete in types, high in rank, and concentrated in distribution, and have the advantages of integrating with other tourism resources. Shijiazhuang is located around the capital economic circle, Bohai economic circle, convenient external traffic, location advantages. At the same time, the development of Shijiazhuang's red tourism is still in the primary stage, there are many problems, such as administration, poor management, underdevelopment of tourism traffic, insufficient supporting of industrial elements, lack of professional talents and insufficient marketing intensity and so on. While the central and local governments attach great importance to the development of red tourism, they are also facing the challenges brought by the competition of other red tourism products from within and outside the province and the lack of their own infrastructure and tourism service facilities. Through the above analysis, put forward the Shijiazhuang red tourism sustainable development strategy. First, the government should lead the planning of red tourism to promote the unified and coordinated management of red tourism; secondly, it should pay attention to the comprehensive development of red tourism resources and other tourism resources. In the aspect of marketing, it is necessary to increase the marketing intensity in view of the customer market, use the traditional marketing method, and supplement with the new means such as network marketing and literature and art works marketing and so on, while combining the pattern of red and ancient times, the new combination of red and new, the combination of red and custom, and the combination of red and custom. In addition, we should improve infrastructure construction, improve the quality of tourism services facilities, and strengthen environmental construction. Finally, improve the participation of community residents and realize the sustainable development of red tourism.
【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7
本文編號(hào)：2122243
[Abstract]:Red tourism, as the name implies, is the organic combination of "red" and "tourism", "red" is the content and "tourism" is the form. It is a kind of special tourism form which is put forward in the specific historical stage of China combined with the current social development and has remarkable Chinese characteristics. Red tourism rose in the late 1990s. With the holding of a series of revolutionary commemorative activities, the upsurge of red tourism swept the whole country, especially the official promulgation and implementation of the outline of the National Red Tourism Development Plan 2004-2010. It also pushes red tourism to its climax. Now the outline of the National Red Tourism Development Plan 2011-2015 has also been formally implemented for two years. While summing up the achievements of the first phase of the Plan, the second Plan also takes note of various problems in the development of red tourism and puts forward concrete measures, Leading the red tourism into a new stage of sustainable development. Shijiazhuang is located in the south-central Hebei Province, Bohai Bay Economic Zone, 283 kilometers from the capital Beijing. The city now has six districts and 12 counties, five county-level cities and one national high-tech development zone, with a total land area of 15848 square kilometers and a total population of 9.6 million. Shijiazhuang has abundant red tourist resources. Of the 12 "key red tourist areas" in the country, Shijiazhuang has two. They are: Shanxi, Hebei, Taihang Red tourist area and Beijing-Tianjin-Hebei Red tourist area, centered on Beijing, Tianjin and Tianjin. In addition, Shijiazhuang also has rich and high grade green tourism resources, ancient tourism resources, new urban tourism resources, with the advantages of combining with red tourism resources. Based on the concept of tourism system, this paper introduces the current situation of red tourism in Shijiazhuang from four aspects: tourist market, travel status, destination status and support system. The SWOT analysis of Shijiazhuang's red tourism shows that Shijiazhuang's red tourism resources are rich in resources, complete in types, high in rank, and concentrated in distribution, and have the advantages of integrating with other tourism resources. Shijiazhuang is located around the capital economic circle, Bohai economic circle, convenient external traffic, location advantages. At the same time, the development of Shijiazhuang's red tourism is still in the primary stage, there are many problems, such as administration, poor management, underdevelopment of tourism traffic, insufficient supporting of industrial elements, lack of professional talents and insufficient marketing intensity and so on. While the central and local governments attach great importance to the development of red tourism, they are also facing the challenges brought by the competition of other red tourism products from within and outside the province and the lack of their own infrastructure and tourism service facilities. Through the above analysis, put forward the Shijiazhuang red tourism sustainable development strategy. First, the government should lead the planning of red tourism to promote the unified and coordinated management of red tourism; secondly, it should pay attention to the comprehensive development of red tourism resources and other tourism resources. In the aspect of marketing, it is necessary to increase the marketing intensity in view of the customer market, use the traditional marketing method, and supplement with the new means such as network marketing and literature and art works marketing and so on, while combining the pattern of red and ancient times, the new combination of red and new, the combination of red and custom, and the combination of red and custom. In addition, we should improve infrastructure construction, improve the quality of tourism services facilities, and strengthen environmental construction. Finally, improve the participation of community residents and realize the sustainable development of red tourism.
【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7
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