本文選題：滑雪旅游 + 現狀��； 參考：《沈陽體育學院》2013年碩士論文

【摘要】：隨著經濟的發(fā)展和生活水平的提高，滑雪旅游已經成為我國冬季休閑度假游中最受關注的項目之一。在這種背景下，滑雪旅游就如火如茶的開展起來，并且成為提高生活質量，參與健康時尚運動的重要方式之一。遼寧省作為東北三省政治、文化、經濟的中心，同時也是東北地區(qū)雪資源比較富足的地區(qū)之一，自然資源品質較高,并且已經具備了滑雪旅游開發(fā)條件。在對遼寧省滑雪旅游的發(fā)展現狀進行研究的過程中，找出制約我省滑雪旅游發(fā)展過程中存在的問題及原因，提出適合我省滑雪旅游的思路和建議，為更好地推動我省滑雪旅游市場的開發(fā)，為相關主管部門提供可借鑒的參考意見。使遼寧省滑雪旅游合理、有序、科學的發(fā)展，最終使我省的冬季成為滑雪旅游者的天堂，將對我省滑雪旅游業(yè)整體水平的提高產生巨大的推動作用。 本文通過文獻資料法、專家訪談法、問卷調查法、數理統(tǒng)計法、個案分析法等,對大眾滑雪者、滑雪場管理者、專家進行調查和訪談。通過沈陽體育學院圖書館和網絡查詢現階段與本文相關的書籍、論文和文章報道獲得相關資料。對回收的218份滑雪旅游人員、28份滑雪場管理人員、10份專家的有效問卷進行數理統(tǒng)計與分析，得出遼寧省滑雪旅游現狀與影響的因素，并提出相應的對策。 本文的主體分為兩個部分：遼寧省滑雪旅游現狀分析和遼寧省滑雪旅游開發(fā)對策研究。本文對遼寧省滑雪旅游市場的優(yōu)勢、遼寧省滑雪場地基本情況、滑雪旅游者的基本情況、滑雪指導員基本情況、滑雪消費動機以及對滑雪市場滿意度等內容進行了走訪調查。研究結果表明，遼寧省滑雪旅游市場處于起步階段,潛在滑雪人口數量巨大,但在相關制度建設及市場化運作方面還存在很多問題。目前,經濟因素成為影響滑雪愛好者參加滑雪運動最主要的因素。政府資金扶持和文化環(huán)境方面的因素對其參加滑雪運動也有重要的影響。此外，滑雪產業(yè)的發(fā)展水平也是影響滑雪旅游的重要因素。 針對遼寧省滑雪旅游市場的現狀，本文展望了遼寧省滑雪旅游的的發(fā)展前景,并提出發(fā)展遼寧省滑雪旅游的對策和建議。筆者認為應增加對滑雪旅游資金的投入，改善健身環(huán)境，，完善各項政策，推動滑雪產業(yè)的發(fā)展，滑雪旅游與競技滑雪相結合，充分發(fā)揮媒體的輿論導向作用，加強滑雪旅游項目的宣傳，在學校中宣傳滑雪項目。從而滿足人們身體和精神方面的健康需求，提升生活品質。
[Abstract]:With the development of economy and the improvement of living standard, ski tourism has become one of the most concerned items in winter leisure vacation in China. In this context, ski tourism is like the development of tea, and become one of the important ways to improve the quality of life and participate in health and fashion. As the political, cultural and economic center of the three northeastern provinces, Liaoning Province is also one of the regions with abundant snow resources in Northeast China. The quality of natural resources is relatively high, and it already has the conditions for the development of ski tourism. In the course of studying the present situation of skiing tourism in Liaoning Province, the problems and reasons that restrict the development of ski tourism in Liaoning Province are found out, and the ideas and suggestions suitable for skiing tourism in our province are put forward. In order to better promote the development of ski tourism market in our province and provide reference for relevant departments. The rational, orderly and scientific development of skiing tourism in Liaoning Province will eventually make winter a paradise for ski tourists, which will greatly promote the improvement of the overall level of ski tourism in our province. Through the methods of literature, expert interview, questionnaire, mathematical statistics, case analysis and so on, this paper investigates and interviews popular skiers, skis managers and experts. Through the library of Shenyang Institute of physical Education and the network inquiry of the current related books, papers and articles to obtain relevant materials. Based on the mathematical statistics and analysis of the effective questionnaire of 28 ski resorts and 10 experts, the present situation and influencing factors of skiing tourism in Liaoning Province were obtained, and the corresponding countermeasures were put forward. The main body of this paper is divided into two parts: the analysis of the current situation of skiing tourism in Liaoning Province and the research on the countermeasures of developing skiing tourism in Liaoning Province. In this paper, the advantages of the skiing tourism market in Liaoning Province, the basic situation of the ski field in Liaoning Province, the basic situation of the ski tourists, the basic situation of the ski instructor, the motivation of skiing consumption and the satisfaction degree of the skiing market are investigated. The results show that the ski tourism market in Liaoning Province is in its infancy, and the potential skiing population is huge, but there are still many problems in the related system construction and market-oriented operation. At present, the economic factor becomes the most important factor which affects skiers to participate in skiing. Government financial support and cultural environment factors also have an important impact on their participation in ski sports. In addition, the level of development of the ski industry is also an important factor affecting ski tourism. In view of the present situation of skiing tourism market in Liaoning Province, this paper looks forward to the development prospect of skiing tourism in Liaoning Province, and puts forward some countermeasures and suggestions for developing skiing tourism in Liaoning Province. The author thinks that we should increase the investment in skiing tourism, improve the fitness environment, perfect all kinds of policies, promote the development of skiing industry, combine skiing tourism with competitive skiing, and give full play to the role of media in guiding public opinion. Strengthen the promotion of ski tourism projects, in schools to promote skiing projects. In order to meet people's physical and mental health needs, improve the quality of life.
【學位授予單位】：沈陽體育學院
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7;G863.1

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