本文選題：文化旅游 + 古蜀文化�。� 參考：《四川師范大學(xué)》2012年碩士論文

【摘要】：文化旅游是近幾年才出現(xiàn)并流行起來(lái)的,它的出現(xiàn)與游客需求的轉(zhuǎn)變密切相關(guān)。按照馬斯洛的需求層次論,人類在物質(zhì)需求得到極大滿足之后,將會(huì)越來(lái)越關(guān)注精神需求。人類已步入體驗(yàn)經(jīng)濟(jì)時(shí)代,傳統(tǒng)大眾觀光旅游產(chǎn)品已很難滿足旅游者的消費(fèi)需求,游客在欣賞風(fēng)景的同時(shí),更注重參與性和體驗(yàn)當(dāng)?shù)氐奈幕�、風(fēng)情。成都作為首批歷史文化名城,其歷史文化旅游資源獨(dú)特、神秘、富集,早已具備了大力發(fā)展文化旅游的資源優(yōu)勢(shì)。古蜀文化是成都?xì)v史最悠久的文化,有著高品位的文化載體——遺址、出土文物和神秘?zé)o形的精神載體——神話傳說(shuō)、民風(fēng)民俗,更是獨(dú)具發(fā)展?jié)摿�。但由于人們�?duì)其歷史價(jià)值認(rèn)識(shí)的偏差以及文化資源的特殊性,其所蘊(yùn)涵的文化旅游價(jià)值并沒(méi)有得到充分的挖掘,盡管資源豐厚但不斷被逼入狹窄境地。因此弘揚(yáng)成都古蜀文化、發(fā)展古蜀文化旅游,已成當(dāng)務(wù)之急。本研究在結(jié)合前人研究成果的基礎(chǔ)上對(duì)成都古蜀文化旅游資源進(jìn)行整理分類、評(píng)價(jià)并對(duì)其開(kāi)發(fā)提出對(duì)策性建議。
[Abstract]:Cultural tourism has appeared and popular in recent years, and its emergence is closely related to the change of tourist demand. According to Maslow's demand level theory, human beings will pay more and more attention to spiritual demand after the material demand is greatly satisfied. Human beings have entered the experience economy era, and the traditional mass tourism products have been difficult to meet the travel. Tourists' consumption demand, while tourists enjoy the scenery, pay more attention to participation and experience the local culture and customs. As the first of the first historical and cultural cities, Chengdu has a unique, mysterious and rich historical and cultural tourism resource. The ancient Shu culture is the oldest culture in the history of Chengdu. The cultural carrier of the grade, the site, the unearthed cultural relics and the mysterious and intangible spiritual carrier - the mythology, the folklore and the folk custom, is more potential for development. However, because of the deviation of its historical value and the particularity of its cultural resources, the cultural tourism value contained in it has not been fully excavated, although the resources are rich but rich, Therefore, it is urgent to carry forward the ancient Shu culture in Chengdu and develop the cultural tourism of ancient Shu. This study collated and classified the ancient Shu culture tourism resources in Chengdu on the basis of the previous research results, and put forward some suggestions on the development of the ancient Shu culture.
【學(xué)位授予單位】：四川師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7

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本文編號(hào)：2084159