本文選題：農村居民 + 旅游��； 參考：《湘潭大學》2012年碩士論文

【摘要】：近年來，旅游業(yè)已發(fā)展成為我國第三產(chǎn)業(yè)中最具活力與潛力的新興產(chǎn)業(yè)，就在我國最終消費率和居民消費率不斷下降的趨勢下，旅游業(yè)當中的旅游消費被譽為我國經(jīng)濟發(fā)展中新的消費增長點和消費亮點，因此，發(fā)展旅游消費是大勢所趨。我國作為農業(yè)人口大國，農村居民的旅游消費潛力巨大，并且相關統(tǒng)計數(shù)據(jù)表明，近年來我國農村居民出游人次要高于城鎮(zhèn)居民出游人次，但農村居民的旅游花費卻明顯要比城鎮(zhèn)居民低，因此，深入分析影響我國農村居民旅游消費的因素，并針對具體原因提出相關可行的對策建議，對擴大內需、促使我國農村居民旅游消費的持續(xù)健康發(fā)展具有重要意義。 本文以旅游經(jīng)濟學、消費經(jīng)濟學等相關理論為基礎，具體分析了我國農村居民旅游消費的現(xiàn)狀，闡述了發(fā)展農村居民旅游消費的意義，并根據(jù)旅游消費的構成要素，從旅游消費主體、旅游消費客體以及旅游消費環(huán)境三個方面結合我國實際情況定性分析了阻礙其發(fā)展的因素。依據(jù)消費需求理論以及相關數(shù)據(jù)的可得性，本文通過構建模型，定量分析了農村居民收入水平、旅游消費習慣、城鎮(zhèn)居民的旅游消費水平以及旅游產(chǎn)品價格這幾個因素對我國農村居民旅游消費的影響強度。經(jīng)實證研究表明，農村居民旅游消費對旅游產(chǎn)品價格變化敏感，農村居民收入水平是制約旅游消費的重要因素。另外，農村居民自身的旅游消費習慣和城鎮(zhèn)居民的旅游消費水平對其旅游消費也有較明顯的正向促進作用。最后，，針對前文對農村居民旅游消費影響因素的具體分析，提出了一些切實可行的對策建議，如全力提高農村居民收入，穩(wěn)定農村居民對未來收支的預期；轉變農村居民傳統(tǒng)的消費觀念，培養(yǎng)農村居民良好的旅游消費習慣；積極開發(fā)適合農村居民旅游消費的旅游產(chǎn)品、合理制定旅游產(chǎn)品價格以及營造良好的旅游消費環(huán)境，增強農村居民旅游消費信心等。希望這些對策建議能夠很好地釋放農村居民的旅游消費潛能，增加農村居民旅游消費，促使我國經(jīng)濟長遠健康可持續(xù)發(fā)展。
[Abstract]:In recent years, tourism has developed into the most dynamic and potential emerging industry in China's tertiary industry. Tourism consumption is regarded as the new consumption growth point and bright spot in the economic development of our country. Therefore, the development of tourism consumption is the trend of the times. As a country with large agricultural population, the tourism consumption potential of rural residents in China is huge, and the related statistics show that in recent years, the number of travel trips of rural residents in China is higher than that of urban residents. However, the tourism cost of the rural residents is obviously lower than that of the urban residents. Therefore, the factors that affect the tourism consumption of the rural residents in our country are analyzed in depth, and the relevant feasible countermeasures and suggestions are put forward to expand the domestic demand. It is of great significance to promote the sustainable and healthy development of rural residents' tourism consumption. Based on the related theories of tourism economics and consumption economics, this paper analyzes the present situation of tourism consumption of rural residents in China, expounds the significance of developing tourism consumption of rural residents, and according to the constituent elements of tourism consumption, In this paper, the author qualitatively analyzes the factors hindering the development of tourism consumption from three aspects: tourism consumption subject, tourism consumption object and tourism consumption environment. Based on the theory of consumption demand and the availability of relevant data, this paper establishes a model to quantitatively analyze the income level and tourism consumption habits of rural residents. The influence of the tourism consumption level of urban residents and the price of tourism products on the tourism consumption of rural residents in China. The empirical study shows that the tourism consumption of rural residents is sensitive to the price change of tourism products, and the income level of rural residents is an important factor restricting tourism consumption. In addition, the rural residents' own tourism consumption habits and the level of urban residents' tourism consumption also have obvious positive promoting effect on their tourism consumption. Finally, according to the previous analysis of the factors affecting rural residents' tourism consumption, some practical suggestions are put forward, such as increasing rural residents' income and stabilizing rural residents' expectation of future income and expenditure. Changing the traditional consumption concept of rural residents, cultivating good tourist consumption habits of rural residents, actively developing tourism products suitable for rural residents' tourism consumption, rationally setting the price of tourism products and creating a good environment for tourism consumption, Strengthen rural residents' confidence in tourism consumption. It is hoped that these countermeasures and suggestions can release the tourism consumption potential of rural residents, increase the tourism consumption of rural residents, and promote the long-term healthy and sustainable development of our economy.
【學位授予單位】：湘潭大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F126.1;F592.6

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