本文選題：水體旅游資源 + 市場需求�。� 參考：《南京大學》2013年碩士論文

【摘要】：隨著社會經(jīng)濟的發(fā)展,人民生活水平不斷提高,旅游已經(jīng)成為普通人們一種重要的生活和消費方式,世界旅游正由傳統(tǒng)的觀光型為主向度假休閑和互動娛樂型轉變,水體旅游景區(qū)以其獨特的資源品質,成為游客假期出游的首選之地。本文以南京市重點水體旅游資源為研究對象,根據(jù)實地調研和相關資料,對南京水體旅游資源數(shù)量、質量、分布等進行實證研究,并對南京水體旅游市場需求狀況進行分析,進而提出南京水體旅游資源開發(fā)與保護規(guī)劃建議。 本文共分為六個部分：第一章是緒論,論述了本文的研究背景和研究意義,明確了本文的研究思路和研究方法。第二章是從水體旅游資源、水體旅游開發(fā)等多個方面對水體旅游的國內外研究進展進行了回顧和總結。第三章是對相關概念的辨析及理論體系在本文中應用的解釋,主要包括環(huán)城游憩帶理論、系統(tǒng)理論、休閑理論和可持續(xù)發(fā)展理論。第四章以南京市67個重點水體旅游資源單體作為研究對象,進行資源調查分析與評價,首先根據(jù)實地調研信息對南京重點水體旅游資源的類型、空間分布特征進行分析,其次運用《旅游資源分類、調查與評價》(GB/T18972-2003)中的評分標準對南京重點水體旅游資源單體進行等級評價,最后總結南京水體旅游資源的總體特征。第五章研究了南京水體旅游資源開發(fā)的現(xiàn)狀,對城市居民出游規(guī)律進行探討,基于問卷調查數(shù)據(jù)等資料對南京水體旅游市場需求狀況進行了分析,提出了南京水體旅游資源開發(fā)與保護規(guī)劃建議。第六章是文章結論和研究展望。 通過上述研究,本文得出以下主要結論： 第一,從數(shù)量上看,南京河湖眾多,河網(wǎng)密布,資源類型多樣,共有67個重點水體旅游資源單體,主要涉及2個主類、5個亞類、9個基本類型。其中,自然水域景觀約占43.3%,水利工程景觀約占56.7%。水庫觀光游憩區(qū)段數(shù)量最多,約占48%,觀光游憩河段次之,約占25.37%。 第二,從質量上看,南京水體旅游資源不僅數(shù)量多,而且質量較高,南京重點水體旅游資源單體中,含優(yōu)良級旅游資源單體35個,占全部單體總數(shù)的52.2%；普通級旅游資源單體32個,占全部單體總數(shù)的47.8%。 第三,從空間分布上看,南京重點水體旅游資源在各區(qū)(縣)都有分布,其中郊區(qū)相對于主城區(qū)來講資源數(shù)量多,分布散。在各區(qū)(縣)中,江寧區(qū)資源單體數(shù)量最多,約占全部單體數(shù)量的28.7%,其次是主城區(qū)和高淳縣,都約占19.4%。 第四,根據(jù)南京環(huán)城游憩旅游市場調查情況看：旅游者中以自由職業(yè)、企業(yè)職工、公務員為主,可以針對不同群體需求來設計不同的旅游產(chǎn)品；游客主要信息還是來自傳統(tǒng)渠道,即旅行社,其次為互聯(lián)網(wǎng),應拓寬新型銷售渠道,加大互聯(lián)網(wǎng)宣傳手段,積極融入傳統(tǒng)旅行社游線中；旅游者中以“休閑度假”為旅游目的的所占比例最大,男性游客多偏重于休閑度假、商務會議等,而女性游客則偏好康體療養(yǎng)等,在旅游產(chǎn)品設計中應以休閑度假為主,針對男女游客的不同需求來設計產(chǎn)品；旅游營銷傳播對于旅游者的旅游決策具有重要的影響,應加強對自助旅游市場的開發(fā)力度；每年10月到次年5月為溫泉旅游的旺季,而5月到10月則為觀光和水上休閑旅游的旺季,應針對不同季節(jié)、節(jié)假日,設計節(jié)慶特色活動；游客逗留時間1-2日的占絕大部分,應開發(fā)特色旅游項目,增強旅游吸引力,延長游覽時間,增加經(jīng)濟效益；過半數(shù)的人希望能夠接觸自然、領略田園風光,所以在當?shù)芈糜伍_發(fā)中應維護優(yōu)美的自然風景、田園風光,將其有機地融入景區(qū)中。 第五,開發(fā)、保護規(guī)劃建議：建議到2020年,南京市新增國家級水利風景區(qū)3處(其中2015年前新增1處),省級水利風景區(qū)8處(其中2015年前新增3處),并儲備具有國家級和省級水利風景區(qū)發(fā)展?jié)摿Φ馁Y源點15處。在水體旅游資源開發(fā)過程中,應注意從水資源條件、水工程景觀、水生態(tài)環(huán)境、水文化遺產(chǎn)等幾個方面加以保護,使得南京水體旅游資源得到可持續(xù)性發(fā)展。
[Abstract]:With the development of the social economy , the living standard of the people has been continuously improved , tourism has become an important life and consumption mode of the ordinary people , and the world tourism is the first choice for the holiday leisure and interactive entertainment . The tourist attractions of the water body are the first choice for the tourists ' holiday . According to the field investigation and relevant information , this paper studies the quantity , quality and distribution of tourist resources in Nanjing , and puts forward the suggestions on the development and protection of tourism resources in Nanjing .

This paper is divided into six parts : the first chapter is the introduction , discusses the research background and the research significance of this paper , clarifies the research thinking and the research method of this paper . Chapter Three is the analysis and evaluation of the tourism resources of Nanjing key water body based on the field investigation information .

Through the above research , the following conclusions are drawn :

First , there are a large number of rivers and lakes in Nanjing . There are 67 key water resource monomers , including 2 main types , 5 sub - types and 9 basic types . Among them , the landscape of natural waters accounts for 44.3 % , and the landscape of water conservancy projects accounts for 56.7 % . The number of tourist recreational zones is the largest , accounting for 48 % , and the tourist recreation reaches the second , accounting for 25.37 % .

Secondly , in view of quality , there are not only a large quantity of tourism resources in Nanjing , but also a higher quality , which contains 35 monomer units , accounting for 52.2 % of total monomers .
There are 32 common tourist resource monomers , accounting for 47.8 % of the total monomers .

Thirdly , in view of the spatial distribution , the tourism resources of Nanjing key water body are distributed in all districts ( counties ) , in which the number of resources in the suburbs is more than that of the main urban area , and the distribution is scattered . In each district ( county ) , the number of resource monomers in JiangNing area is the largest , accounting for 28 . 7 % of the total number of monomers , followed by the main urban area and Gaochun county , accounting for 19.4 % .

Fourthly , according to the investigation of the recreation tourism market in Nanjing City , different tourism products can be designed according to the needs of different groups .
The main tourist information is from the traditional channel , namely the travel agency , the second is the Internet , the new sales channel should be widened , the Internet propaganda means should be enlarged , and the tourist guide line of the traditional travel agency is actively integrated ;
Among tourists , the proportion of " leisure vacation " is the largest for the purposes of tourism , the male tourists are more focused on leisure vacation , business meeting and so on , while female tourists prefer leisure vacation , leisure and vacation , and design products for different needs of male and female tourists ;
Tourism marketing communication plays an important role in the tourism decision - making of tourists , and should strengthen the development of self - service tourism market .
Every year from October to May the next year is the peak season of hot spring tourism , while in May to October , it is the peak season of sightseeing and water leisure tourism , which should be aimed at different seasons , holidays , design festival characteristics activities ;
For most of the visitors stay for 1 - 2 days , special tourism projects should be developed to enhance the attraction of tourism , extend the visit time and increase economic benefits ;
More than half of the people want to be able to come into contact with the nature and the field scenery , so in the local tourism development should maintain the beautiful natural scenery , the field scenery , the organic integration into the scenic spot .

The fifth , development and protection planning suggestion : It is suggested that by 2020 , there will be 3 new national water conservancy scenic spots in Nanjing ( including 1 newly added in 2015 ) , 8 provincial water conservancy scenic spots ( 3 in 2015 ) , and 15 resources points with the development potential of national and provincial water conservancy scenic spots . During the development of water body tourism resources , attention should be paid to the protection of water resources condition , water engineering landscape , water ecological environment , water cultural heritage , etc . , so as to ensure the sustainable development of tourism resources in Nanjing .
【學位授予單位】：南京大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.6

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