本文選題：勒布溝區(qū) + 旅游文化資源　； 參考：《中央民族大學(xué)》2012年碩士論文

【摘要】：文化產(chǎn)業(yè)作為一種新興產(chǎn)業(yè)的迅速崛起,半個多世紀(jì)以來,隨著科學(xué)技術(shù)的高速發(fā)展,以其強大的生命力在世界經(jīng)濟舞臺上展示了自已作為“朝陽產(chǎn)業(yè)”的無窮魅力。改革開放以來,中國文化產(chǎn)業(yè)得到了前所未有的蓬勃發(fā)展。少數(shù)民族地區(qū)因秀美的自然風(fēng)光和獨特的民族文化,具備旅游開發(fā)的天然優(yōu)勢。西藏旅游資源的豐富性和獨特性以及長期隔絕于外部社會的封閉環(huán)境對國內(nèi)外游客產(chǎn)生了巨大的吸引力。本文旨在通過分析勒布溝區(qū)這一門巴族聚居地的旅游文化資源和客源市場,在目標(biāo)客源市場培育、旅游主題定位與形象設(shè)計、游線組織規(guī)劃等方面,提出針對性強的實用建議,并根據(jù)當(dāng)?shù)芈糜螛I(yè)發(fā)展現(xiàn)狀及存在問題,對旅游前景探討并評估。本文主要研究方法為文獻法、實地調(diào)查法和SWOT分析法。 本文主體分為六個部分,主要內(nèi)容如下： 緒論介紹選題意義及主要參照理論。分別從學(xué)術(shù)意義和現(xiàn)實意義兩個層面進行闡述,并對本文調(diào)查點概況和主要參照理論——布迪厄的“文化資本”理論和整體論——進行了介紹,梳理了相關(guān)研究； 第一章詳細介紹了勒布溝區(qū)環(huán)境概況,對勒布溝區(qū)的自然環(huán)境和人文環(huán)境進行梳理并詳盡說明,用“文化資本”理論闡釋勒布溝區(qū)的文化資源與經(jīng)濟資本的轉(zhuǎn)化； 第二章是勒布溝區(qū)旅游文化資源及其評價。本章通過對勒布溝區(qū)旅游文化資源的分析,指出勒布溝區(qū)旅游文化資源總體特征并評價； 第三章是勒布溝區(qū)旅游業(yè)現(xiàn)狀。本章對西藏客源市場現(xiàn)狀和勒布溝區(qū)旅游業(yè)整體現(xiàn)狀進行了介紹； 第四章是在第三章基礎(chǔ)上提出的勒布溝區(qū)旅游市場營銷與培育。本章引入了市場營銷與市場培育的概念,提出了培育勒布溝區(qū)旅游市場的總體原則和客源市場培育的基本模式,并對勒布溝區(qū)旅游市場的培育提出建議；亦從勒布溝區(qū)旅游形象及定位原則和旅游主題形象切換兩個方面進行討論。提出勒布溝區(qū)旅游形象為：穿越喜馬拉雅,享受天然氧吧,體驗門巴原生態(tài),定位原則為視覺沖擊力、形象獨特性、便于傳播、文化根基、古典和后現(xiàn)代理念結(jié)合等原則。而勒布溝區(qū)的旅游主題形象切換要從勒布溝區(qū)的旅游功能屬性、勒布溝區(qū)的市場換季屬性及勒布溝區(qū)的品牌發(fā)展屬性幾個方面來綜合考慮； 第五章為對勒布溝區(qū)開發(fā)環(huán)境綜合評價的SWOT分析。本章對勒布溝區(qū)的優(yōu)勢、劣勢、機遇、挑戰(zhàn)幾個方面進行了分析,并對勒布溝區(qū)潛在的客源市場的調(diào)查問卷結(jié)果進行對照,得出勒布溝區(qū)開發(fā)“優(yōu)勢超過弱勢,機遇大于挑戰(zhàn)”的結(jié)論。
[Abstract]:As a new industry, cultural industry has been rising rapidly for more than half a century. With the rapid development of science and technology, it has displayed its infinite charm as a "sunrise industry" with its strong vitality on the world economic stage. Since the reform and opening up, China's cultural industry has been unprecedented vigorous development. Because of its beautiful natural scenery and unique national culture, ethnic minority areas have the natural advantages of tourism development. The richness and uniqueness of Tibet's tourist resources and the isolation from the external society for a long time have made great attraction to tourists at home and abroad. Through the analysis of the tourism cultural resources and the tourist market in Lepbugou area, this paper puts forward some practical suggestions, such as the cultivation of the target tourist market, the orientation and image design of the tourism theme, the organization and planning of the tour line, and so on. According to the present situation and existing problems of local tourism development, the tourism prospect is discussed and evaluated. The main research methods of this paper are literature method, field investigation method and SWOT analysis method. The main body of this paper is divided into six parts, the main contents are as follows: Introduction introduces the significance of the topic and the main reference theory. From the two aspects of academic significance and practical significance, this paper introduces the survey points and the main reference theory-Bourdieu 's theory of "cultural capital" and holism, and combs the relevant research. The first chapter introduces the environmental situation of Le Bugou area in detail, combs and explains the natural environment and human environment of Le Bugou area in detail, and explains the transformation of cultural resources and economic capital of Le Bugou area with the theory of "cultural capital". The second chapter is the tourism cultural resources and its evaluation in Le Bugou area. This chapter points out the overall characteristics and evaluation of tourism cultural resources in Le Bugou area through the analysis of tourism cultural resources in Le Bugou area. The third chapter is the present situation of tourism in Le Bugou area. This chapter introduces the current situation of the tourist market in Tibet and the overall situation of tourism in Le Bugou area. The fourth chapter is based on the third chapter of the Leibugou tourism marketing and cultivation. This chapter introduces the concepts of marketing and market cultivation, puts forward the general principles of cultivating the tourism market in Le Bugou area and the basic mode of cultivating tourist market, and puts forward some suggestions for the cultivation of tourism market in Le Bugou area. The paper also discusses the tourism image and positioning principle of Le Bugou area and the change of tourism theme image. The tourism image of Le Bugou area is as follows: travel through the Himalayas, enjoy natural oxygen bar, experience the original ecology of Memba, locate the principles of visual impact, image uniqueness, easy to spread, cultural foundation, the combination of classical and postmodern ideas and so on. The tourism theme image switching of Le Bugou area should be considered from several aspects, such as the tourism function attribute of Le Bugou area, the market changing season attribute of Le Bugou area and the brand development attribute of Le Bugou area. The fifth chapter is the SWOT analysis of the comprehensive evaluation of the development environment in Le Bugou area. This chapter analyzes the advantages, disadvantages, opportunities and challenges of the Leibugou area, and compares the results of the questionnaire of the potential customer market in the Leibugou area, and draws the conclusion that the advantages of the development of the Leibugou area exceed the weakness. Opportunities outweigh challenges.
【學(xué)位授予單位】：中央民族大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

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