本文選題：麗江 + 動(dòng)漫旅游�。� 參考：《云南大學(xué)》2012年碩士論文

【摘要】：隨著體驗(yàn)經(jīng)濟(jì)的到來,體驗(yàn)旅游隨之迅猛發(fā)展。動(dòng)漫旅游作為體驗(yàn)旅游的重要形式之一,有其發(fā)展的可能性。本文以可持續(xù)發(fā)展理論,產(chǎn)業(yè)融合理論及創(chuàng)意產(chǎn)業(yè)理論作為理論基礎(chǔ)展開研究。眾所周知,美國憑借迪斯尼樂園及其系列動(dòng)漫產(chǎn)品開發(fā),日本憑借強(qiáng)大的動(dòng)漫原創(chuàng)作品及完美的動(dòng)漫產(chǎn)業(yè)鏈條,韓國憑借其無可比擬的動(dòng)漫游戲而成三足鼎立之態(tài)勢,屹立于世界。 為此,本文對美國、韓國、日本,再加上我們的深圳動(dòng)漫園進(jìn)行案例研究,以對麗江動(dòng)漫旅游的開發(fā)提供經(jīng)驗(yàn)。進(jìn)行動(dòng)漫旅游的開發(fā)對于本身?xiàng)l件的分析是必不可少的,本文第四章用SWOT分析方法,對麗江動(dòng)漫旅游的開發(fā)進(jìn)行了優(yōu)勢、劣勢、機(jī)會(huì)和威脅的分析。第五章和第六章是本文的核心部分。第五章,結(jié)合麗江獨(dú)特的氣候條件、自然條件和人文基礎(chǔ)以旅游發(fā)展現(xiàn)狀,對麗江動(dòng)漫旅游進(jìn)行了主題選擇,形象定位,并在動(dòng)漫旅游開發(fā)原則的基礎(chǔ)上進(jìn)行了動(dòng)漫旅游模式的選擇。第六章,針對麗江發(fā)展動(dòng)漫旅游的具體情況,從六個(gè)方面提出了麗江動(dòng)漫旅游的開發(fā)對策。 目前,麗江動(dòng)漫旅游的開發(fā)尚處于萌芽階段。盡管麗江的旅游業(yè)已經(jīng)相當(dāng)發(fā)達(dá),但是動(dòng)漫產(chǎn)業(yè)的發(fā)展卻相對落后。若想兩者結(jié)合的好,需要專家學(xué)者和旅游界實(shí)業(yè)人士及麗江政府付出艱辛的努力,并不斷開拓創(chuàng)新之路。
[Abstract]:With the coming of experience economy, experience tourism develops rapidly. As one of the important forms of experience tourism, animation tourism has the possibility of development. In this paper, the theory of sustainable development, industrial convergence theory and creative industry theory as the theoretical basis. As we all know, the United States with Disney World and its series of animation products development, Japan with strong original animation works and the perfect animation industry chain, South Korea with its unparalleled animation game and become a three-legged situation. Stand in the world. Therefore, this article carries on the case study to the United States, South Korea, Japan, plus our Shenzhen animation park, in order to provide the experience to the Lijiang animation tourism development. The development of animation tourism is essential for the analysis of its own conditions. The fourth chapter uses the SWOT analysis method to analyze the strengths, weaknesses, opportunities and threats of Lijiang animation tourism development. The fifth and sixth chapters are the core of this paper. The fifth chapter combines Lijiang unique climate condition, natural condition and humanity foundation to develop the present situation of the tourism, carried on the theme choice to Lijiang animation tourism, the image orientation, And on the basis of the principles of animation tourism development, the model of animation tourism is selected. The sixth chapter, according to Lijiang development animation tourism specific situation, from six aspects proposed Lijiang animation tourism development countermeasure. At present, Lijiang animation tourism development is still in its infancy. Although Lijiang tourism has been quite developed, but the development of animation industry is relatively backward. If we want to combine the two, we need experts, scholars, tourism industry people and Lijiang government to make hard efforts, and continue to explore the road of innovation.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7

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