本文選題：旅游消費(fèi)行為 + 韓國(guó)游客�。� 參考：《中南林業(yè)科技大學(xué)》2012年碩士論文

【摘要】：旅游消費(fèi)行為貫穿在旅游者的旅游過程中,同時(shí),游客從消費(fèi)需求、消費(fèi)動(dòng)機(jī)到購(gòu)買決策、再到購(gòu)買的實(shí)現(xiàn)要經(jīng)過一個(gè)由心理到行為的轉(zhuǎn)換過程,這便是旅游消費(fèi)行為過程。從旅游消費(fèi)者的角度劃分,這一過程包括五個(gè)階段：旅游需要識(shí)別階段、旅游信息搜尋階段、旅游購(gòu)買方案選擇階段、旅游經(jīng)歷階段和旅游后階段。每個(gè)階段都需要解決相應(yīng)的問題。整個(gè)過程是個(gè)循環(huán)往復(fù)的過程,本次的消費(fèi)行為結(jié)果不僅關(guān)系到本次購(gòu)買,其結(jié)果還會(huì)影響到以后的購(gòu)買。 隨著近幾年湖南經(jīng)濟(jì)的不斷發(fā)展,湖南入境游已步入了新的階段。張家界處于湖南境內(nèi),以其絕世美景成為中國(guó)最重要的旅游景區(qū)之一,并聞名于世界。張家界的入境游一直持續(xù)升溫勢(shì)頭,其中韓國(guó)客源仍居于首位。 本文基于旅游消費(fèi)行為過程的五個(gè)階段以及旅游消費(fèi)行為學(xué)和旅游心理學(xué)理論,通過對(duì)張家界韓國(guó)游客旅游消費(fèi)行為的實(shí)證調(diào)查,進(jìn)行相關(guān)數(shù)據(jù)分析,運(yùn)用數(shù)理統(tǒng)計(jì)方法,對(duì)張家界韓國(guó)游客的人口特征因素和消費(fèi)行為分析,研究張家界韓國(guó)游客的消費(fèi)行為特點(diǎn)。 首先,對(duì)旅游消費(fèi)行為的研究和過程的研究現(xiàn)狀進(jìn)行了綜述,并對(duì)消費(fèi)者行為進(jìn)行概念界定。同時(shí),對(duì)影響張家界韓國(guó)游客旅游消費(fèi)行為的的外部因素和內(nèi)部因素進(jìn)行分析,為實(shí)證分析奠定基礎(chǔ)。 其次,通過對(duì)張家界韓國(guó)游客人口統(tǒng)計(jì)因素和消費(fèi)行為特征進(jìn)行描述性分析,以及將人口特征因素和韓國(guó)游客的消費(fèi)行為進(jìn)行交互分析,建立張家界韓國(guó)游客消費(fèi)行為模式。 再次,在張家界韓國(guó)游客消費(fèi)行為模式的基礎(chǔ)上,針對(duì)張家界旅游市場(chǎng),對(duì)當(dāng)?shù)芈糜螛I(yè)的發(fā)展提供參考意見,以促進(jìn)我省旅游業(yè)的提升和發(fā)展。 最后,指出研究的要點(diǎn)和不足之處。
[Abstract]:Tourism consumption behavior runs through the tourism process of tourists, at the same time, tourists from consumption demand, consumption motivation to purchase decision, and then to the realization of purchase must go through a process from psychology to behavior, which is the process of tourism consumption behavior. From the perspective of tourism consumers, this process includes five stages: tourism needs identification stage, tourism information search stage, tourism purchase scheme selection stage, tourism experience stage and post-tourism stage. Each phase needs to solve the corresponding problem. The whole process is a circular process, the outcome of this consumption behavior not only relates to the purchase, but also affects the future purchase. With the continuous development of Hunan economy in recent years, Hunan inbound tourism has entered a new stage. Zhangjiajie, located in Hunan Province, is one of the most important tourist attractions in China for its stunning beauty and is famous all over the world. Zhangjiajie's inbound tour has continued to heat up momentum, which South Korea is still the first source of tourists. Based on the five stages of the process of tourism consumption behavior and the theories of tourism consumption behavior and tourism psychology, this paper makes an empirical investigation on the tourism consumption behavior of Korean tourists in Zhangjiajie, analyzes the relevant data, and applies the mathematical statistical method. This paper analyzes the demographic characteristics and consumption behavior of Korean tourists in Zhangjiajie, and studies the characteristics of consumption behavior of Korean tourists in Zhangjiajie. Firstly, the research status of tourism consumption behavior and its process are summarized, and the concept of consumer behavior is defined. At the same time, the paper analyzes the external and internal factors that affect the tourism consumption behavior of Korean tourists in Zhangjiajie, which lays a foundation for empirical analysis. Secondly, through the descriptive analysis of the demographic factors and consumer behavior characteristics of Korean tourists in Zhangjiajie, and the interactive analysis between the demographic characteristics and the consumption behavior of Korean tourists, the consumption behavior pattern of Korean tourists in Zhangjiajie is established. Thirdly, on the basis of the consumption behavior pattern of South Korean tourists in Zhangjiajie, aiming at the tourism market of Zhangjiajie, this paper provides some suggestions for the development of local tourism, in order to promote the promotion and development of tourism in our province. Finally, the main points and shortcomings of the research are pointed out.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7;F713.55

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