本文選題：鄉(xiāng)村旅游 + 泰順縣　； 參考：《南京農(nóng)業(yè)大學(xué)》2013年碩士論文

【摘要】：我國(guó)目前的鄉(xiāng)村旅游還處于初始階段。鄉(xiāng)村旅游在我國(guó)雖然早已存在,但真正形成規(guī)模效應(yīng),并獲得與城市旅游相提并論的地位,是近幾年的事情,鄉(xiāng)村旅游以城鎮(zhèn)游客為主要客源,時(shí)間主要集中在雙休日、3個(gè)黃金周,季節(jié)性很強(qiáng),且經(jīng)濟(jì)效益明顯,旅游收入成為當(dāng)?shù)鼐用竦闹饕?jīng)濟(jì)來(lái)源。泰順縣雖然溫州市最為偏僻的區(qū)縣,但是卻有著豐富的鄉(xiāng)村旅游資源。本文通過(guò)實(shí)地調(diào)查、數(shù)據(jù)分析的手段,研究泰順縣鄉(xiāng)村旅游發(fā)展的現(xiàn)狀,分析泰順縣在鄉(xiāng)村旅游發(fā)展過(guò)程中存在的問(wèn)題,并對(duì)問(wèn)題提出針對(duì)性的對(duì)策。通過(guò)對(duì)問(wèn)題的解決,打破泰順縣鄉(xiāng)村旅游發(fā)展的瓶頸,促進(jìn)泰順縣鄉(xiāng)村旅游產(chǎn)業(yè)的提升,實(shí)現(xiàn)居民收入的增加,這對(duì)泰順縣全縣社會(huì)、經(jīng)濟(jì)的發(fā)展具有十分重要的意義。本文主要結(jié)論如下：1.本文通過(guò)運(yùn)用資源調(diào)查、市場(chǎng)調(diào)查、數(shù)據(jù)分析等手段研究發(fā)現(xiàn)泰順縣鄉(xiāng)村旅游通過(guò)這些年的發(fā)展各鄉(xiāng)鎮(zhèn)初步形成了以自然資源、歷史文化遺存、民俗文化、現(xiàn)代農(nóng)業(yè)觀光為依托的泰順縣“鄉(xiāng)鎮(zhèn)特色游”的初步發(fā)展格局,促進(jìn)了居民的就業(yè)、提高了居民的收入,實(shí)現(xiàn)了泰順縣社會(huì)、經(jīng)濟(jì)的發(fā)展。2.泰順縣鄉(xiāng)村旅游發(fā)展問(wèn)題是：1)地理區(qū)位,泰順縣與溫州市其他區(qū)縣相比具有明顯的地理區(qū)位劣勢(shì),嚴(yán)重影響鄉(xiāng)村旅游游客的旅游目的的選擇,不利于吸引足夠的客源。2)鄉(xiāng)村旅游規(guī)劃,泰順縣在發(fā)展鄉(xiāng)村旅游的時(shí)候缺乏科學(xué)的規(guī)劃,各鄉(xiāng)鎮(zhèn)在鄉(xiāng)村旅游起步后其產(chǎn)品的相似度高,各鄉(xiāng)鎮(zhèn)原本具有的差異性逐步弱化,加劇了各鄉(xiāng)鎮(zhèn)的無(wú)序競(jìng)爭(zhēng)和發(fā)展。3)經(jīng)營(yíng)管理理念,泰順縣鄉(xiāng)村旅游的經(jīng)營(yíng)者缺乏管理理念,且從業(yè)人員素質(zhì)難以適應(yīng)鄉(xiāng)村旅游的進(jìn)一步發(fā)展。4)產(chǎn)品層次,泰順縣鄉(xiāng)鎮(zhèn)旅游產(chǎn)品層次比較低,一般都處于“采摘園”等初級(jí)階段,產(chǎn)品層次有待提高。5)發(fā)展的可持續(xù)性,泰順縣在發(fā)展鄉(xiāng)鎮(zhèn)旅游的時(shí)候忽視自然、社會(huì)的承載力。一味的追求所謂的“利益”而出現(xiàn)某些短視行為。3.面對(duì)泰順縣鄉(xiāng)鎮(zhèn)旅游發(fā)展過(guò)程中存在的問(wèn)題提出以下對(duì)策：1)投資和基礎(chǔ)設(shè)施建設(shè)；通過(guò)投資旅游基礎(chǔ)設(shè)施提升泰順縣發(fā)展鄉(xiāng)村旅游的硬件,特別是加強(qiáng)道路基礎(chǔ)設(shè)施建設(shè),削弱地理區(qū)位的不利影響。2)科學(xué)規(guī)劃和挖掘文化內(nèi)涵；通過(guò)科學(xué)的規(guī)劃避免各鄉(xiāng)鎮(zhèn)旅游產(chǎn)品的雷同,合理布局充分發(fā)揮各鄉(xiāng)鎮(zhèn)自身優(yōu)勢(shì),特別是挖掘產(chǎn)品本身的文化內(nèi)涵。3)培訓(xùn)從業(yè)人員；通過(guò)對(duì)從業(yè)人員的培訓(xùn),提高從業(yè)人員的素質(zhì),培養(yǎng)經(jīng)營(yíng)者的管理理念,從而促進(jìn)發(fā)展。4)精細(xì)化運(yùn)作和提高產(chǎn)品層次；以精選化運(yùn)作代替簡(jiǎn)單的、粗放的發(fā)展模式,通過(guò)提高產(chǎn)品層次,來(lái)提高產(chǎn)品的競(jìng)爭(zhēng)力。5)引導(dǎo)和走可持續(xù)發(fā)展,通過(guò)正確的引導(dǎo),讓村民意識(shí)到可持續(xù)的發(fā)展的重要性,避免為出現(xiàn)短視行為,從而真正的實(shí)現(xiàn)泰順縣鄉(xiāng)村旅游的可持續(xù)發(fā)展。
[Abstract]:China's current rural tourism is still in its initial stage. Although rural tourism has existed in China for a long time, it has really formed a scale effect and gained a status comparable to that of urban tourism. In recent years, rural tourism takes urban tourists as the main source of tourists. The time is mainly concentrated in the twinning days, three golden weeks, the seasonality is very strong, and the economic benefit is obvious, the tourism income becomes the main economic source of the local residents. Although Taishun County is the most remote county in Wenzhou City, it is rich in rural tourism resources. Through field investigation and data analysis, this paper studies the present situation of rural tourism development in Taishun County, analyzes the problems existing in the process of rural tourism development in Taishun County, and puts forward targeted countermeasures to the problems. Through solving the problem, we can break the bottleneck of rural tourism development in Taishun County, promote the promotion of rural tourism industry in Taishun County, and realize the increase of residents' income, which is of great significance to the social and economic development of the whole county of Taishun County. The main conclusions of this paper are as follows: 1. By means of resource investigation, market investigation and data analysis, this paper finds that through the development of rural tourism in Taishun County over the years, the villages and towns have initially formed natural resources, historical and cultural relics, folk culture, etc. Based on modern agricultural sightseeing, the preliminary development pattern of "villages and towns characteristic tour" in Taishun County has promoted the employment of residents, raised the income of residents, and realized the social and economic development of Taishun County. The problem of rural tourism development in Taishun County is: (1) Geographical location. Compared with other districts and counties in Wenzhou City, Taishun County has obvious geographical location disadvantage, which seriously affects the choice of tourism purpose of rural tourism tourists. Rural tourism planning is not conducive to attracting enough tourists. There is a lack of scientific planning in the development of rural tourism in Taishun County. After the rural tourism starts, the product similarity of each township is high, and the differences between the villages and towns are gradually weakened. It intensifies the disorderly competition and development of villages and towns. 3) Management concept. The managers of rural tourism in Taishun County lack of management idea, and the quality of employees is difficult to adapt to the further development of rural tourism. The level of tourism products in villages and towns in Taishun County is relatively low, which is generally in the primary stage of "picking garden", and the product level needs to be improved. 5) the sustainability of the development of tourism in towns and villages in Taishun County is to neglect the nature and the bearing capacity of the society when developing the tourism in villages and towns. Blind pursuit of the so-called "interests" and the emergence of some short-sighted behavior. In the face of the problems existing in the development of rural tourism in Taishun County, the following countermeasures are put forward: 1) Investment and infrastructure construction; improving the hardware of rural tourism development in Taishun County through investment in tourism infrastructure, especially strengthening the road infrastructure construction, Weaken the unfavorable influence of geographical location. 2) scientifically plan and excavate the cultural connotation, avoid the similarity of the tourism products of the villages and towns through the scientific planning, give full play to the advantages of the villages and towns themselves. In particular, we should excavate the cultural connotation of the product itself. 3) train the practitioners, improve the quality of the practitioners, train the management ideas of the operators, thus promote the development of .4) the fine operation and improve the level of the products. To replace the simple, extensive development model with the selective operation, to improve the competitiveness of the products by raising the level of products, to guide and follow sustainable development, and to make villagers realize the importance of sustainable development through correct guidance. Avoid short-sighted behavior, so as to realize the sustainable development of rural tourism in Taishun County.
【學(xué)位授予單位】：南京農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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