本文選題：旅游地產(chǎn) + 開(kāi)發(fā)模式　； 參考：《華中科技大學(xué)》2013年碩士論文

【摘要】：旅游地產(chǎn)作為旅游業(yè)與房地產(chǎn)業(yè)的交叉產(chǎn)業(yè)，已逐漸成為新的投資熱點(diǎn)。旅游地產(chǎn)的開(kāi)發(fā)，對(duì)促進(jìn)經(jīng)濟(jì)增長(zhǎng)、合理開(kāi)發(fā)利用旅游資源具有重要影響。大力發(fā)展旅游地產(chǎn)，是做好城市經(jīng)營(yíng)與發(fā)展的重要切入點(diǎn)。但是，目前我國(guó)旅游地產(chǎn)理論研究比較薄弱，相關(guān)研究還不夠深入和系統(tǒng)，相關(guān)法律法規(guī)不夠健全，實(shí)踐方面也剛剛起步，深入研究旅游地產(chǎn)對(duì)促進(jìn)旅游地產(chǎn)的發(fā)展具有重要意義。 論文首先在綜述旅游地產(chǎn)研究的基礎(chǔ)上，闡明了旅游地產(chǎn)的概念，將旅游地產(chǎn)與傳統(tǒng)地產(chǎn)進(jìn)行了區(qū)分。然后對(duì)旅游地產(chǎn)進(jìn)行了特征分析，對(duì)旅游地產(chǎn)的相關(guān)理論進(jìn)行分析，將旅游地產(chǎn)的開(kāi)發(fā)模式劃分為旅游住宅、旅游度假、旅游商務(wù)與旅游綜合型模式四種。同時(shí)，通過(guò)文獻(xiàn)綜述和實(shí)際調(diào)研法歸納總結(jié)提出影響旅游地產(chǎn)開(kāi)發(fā)模式的影響因子，主要由地方政府的支持程度、金融政策變化風(fēng)險(xiǎn)和其他14種，在此基礎(chǔ)上，建立了評(píng)價(jià)體系。采用主觀法——層次分析法與客觀法——熵值法綜合集成確定權(quán)重。構(gòu)建基于模糊綜合評(píng)價(jià)法的旅游地產(chǎn)開(kāi)發(fā)模式評(píng)價(jià)模型，通過(guò)恩施XX項(xiàng)目進(jìn)行了分析論證，，運(yùn)用論文構(gòu)建的模型確定出項(xiàng)目合理的開(kāi)發(fā)模式，證明了該模型的可行性。 我國(guó)正處在旅游地產(chǎn)的大建設(shè)時(shí)期，相關(guān)研究剛剛起步，論文利用構(gòu)建的模型，可以方便投資方選擇較為合理的開(kāi)發(fā)模式，給投資方?jīng)Q策提供相應(yīng)的指導(dǎo)和借鑒。
[Abstract]:Tourism real estate, as a cross industry of tourism and real estate industry, has gradually become a new hot spot of investment. The development of tourism real estate has an important impact on promoting economic growth and rational exploitation and utilization of tourism resources. Developing tourism real estate is a key point for doing a good job in urban management and development. However, the theoretical research on tourism real estate in China is now studied. The study is relatively weak, the related research is not enough in depth and system, the relevant laws and regulations are not perfect, and the practice is just starting. It is of great significance to study tourism real estate for the development of tourism real estate.
On the basis of the survey of tourism real estate, the paper first clarifies the concept of tourism real estate, distinguishes between tourism real estate and traditional real estate. Then, the characteristics of tourism real estate are analyzed, and the related theories of tourism real estate are analyzed, and the development mode of tourism real estate is divided into tourist residence, tourist holiday, tourism business and travel. At the same time, there are four kinds of comprehensive model. At the same time, through literature review and practical investigation, the influence factors of tourism real estate development model are summarized, mainly from the support degree of local government, the risk of the change of financial policy and the other 14 kinds. On this basis, the evaluation system is established. The entropy method is integrated to determine the weight. The evaluation model of tourism real estate development model based on fuzzy comprehensive evaluation method is constructed. Through the analysis and demonstration of the XX project in Enshi, the reasonable development model of the project is determined by using the model constructed in this paper, which proves the feasibility of the model.
Our country is in the period of the great construction of tourism real estate, and the related research is just starting. Using the model, the paper can make the investors choose the more reasonable development mode and provide the guidance and reference for the investors to make decisions.

【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F592;F299.23

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