本文選題：農(nóng)業(yè)旅游 + 發(fā)展模式�。� 參考：《中國(guó)海洋大學(xué)》2012年碩士論文

【摘要】：現(xiàn)代旅游農(nóng)業(yè)發(fā)展,要在發(fā)展中解決農(nóng)業(yè)與旅游的協(xié)調(diào)耦合問(wèn)題。核心是推動(dòng)農(nóng)業(yè)對(duì)旅游業(yè)的服務(wù)配套功能,增加農(nóng)民收入,保障農(nóng)民權(quán)益,推動(dòng)農(nóng)村經(jīng)濟(jì)又好又快發(fā)展；基本要求是旅游業(yè)反哺農(nóng)業(yè),把實(shí)現(xiàn)好、維護(hù)好、發(fā)展好廣大農(nóng)民根本利益作為推動(dòng)現(xiàn)代旅游農(nóng)業(yè)工作的出發(fā)點(diǎn)和落腳點(diǎn)；根本方法是協(xié)調(diào)兼顧,把旅游與農(nóng)業(yè)資源一體規(guī)劃,并形成旅游反哺農(nóng)業(yè)的有效機(jī)制；突破口是促進(jìn)傳統(tǒng)農(nóng)業(yè)向適應(yīng)品質(zhì)旅游發(fā)展的服務(wù)型農(nóng)業(yè)轉(zhuǎn)型；基本目標(biāo)是使農(nóng)業(yè)與旅游業(yè)協(xié)調(diào)共同發(fā)展,促進(jìn)農(nóng)民增收,在這種大的背景下,為進(jìn)一步豐富濰坊地區(qū)旅游產(chǎn)業(yè)內(nèi)涵,活躍地區(qū)旅游市場(chǎng)內(nèi)容,提升旅游產(chǎn)品附加值和市場(chǎng)競(jìng)爭(zhēng)力,發(fā)展現(xiàn)代旅游農(nóng)業(yè)是必由之路。濰坊現(xiàn)代旅游農(nóng)業(yè)發(fā)展,有助于實(shí)現(xiàn)旅游主導(dǎo)產(chǎn)品與輔助產(chǎn)品的相輔相成,實(shí)現(xiàn)保護(hù)生態(tài)環(huán)境與挖掘生態(tài)價(jià)值的良性統(tǒng)一 本文的研究目標(biāo)是通過(guò)探討濰坊市旅游農(nóng)業(yè)的發(fā)展情況以及開(kāi)發(fā)模式,在解決濰坊市現(xiàn)代旅游農(nóng)業(yè)的發(fā)展問(wèn)題的過(guò)程中為旅游農(nóng)業(yè)的發(fā)展、建設(shè)社會(huì)主義新農(nóng)村提供理論支持與借鑒。研究主要包括以下四個(gè)方面：首先,通過(guò)文獻(xiàn)整理的方法,研究國(guó)內(nèi)外旅游農(nóng)業(yè)的發(fā)展情況,以及旅游農(nóng)業(yè)的特征、類型等相關(guān)內(nèi)容。其次,通過(guò)SWOT分析方法,結(jié)合濰坊市旅游農(nóng)業(yè)的實(shí)際情況,分析了濰坊市旅游農(nóng)業(yè)發(fā)展的優(yōu)勢(shì)、劣勢(shì)、機(jī)遇、威脅等。再次,通過(guò)調(diào)查問(wèn)卷的方法,分析探討了濰坊市旅游農(nóng)業(yè)客源的影響因素,包括受訪者的基本情況、旅游的行為特征、旅游意愿分析以及選擇休閑旅游農(nóng)業(yè)的意愿等。最后,在結(jié)合濰坊市旅游農(nóng)業(yè)發(fā)展的優(yōu)勢(shì)、劣勢(shì)、機(jī)遇、威脅等以及濰坊市旅游農(nóng)業(yè)客源的影響因素的基礎(chǔ)上提出了濰坊市旅游農(nóng)業(yè)發(fā)展的對(duì)策及建議,包括建立農(nóng)業(yè)的品質(zhì)化生產(chǎn)體系、打造旅游型農(nóng)副產(chǎn)品加工體系、發(fā)展體驗(yàn)交互式的旅游農(nóng)業(yè)體系、強(qiáng)化市場(chǎng)開(kāi)發(fā)及營(yíng)銷(xiāo)體系建設(shè)、完善基礎(chǔ)設(shè)施配套體系建設(shè)等。
[Abstract]:In the development of modern tourism agriculture, the coordination and coupling between agriculture and tourism should be solved. The core is to promote agricultural services to tourism, increase farmers' income, protect farmers' rights and interests, and promote the sound and rapid development of the rural economy. To develop the fundamental interests of farmers as the starting point and foothold of promoting the modern tourism agricultural work, the basic method is to coordinate and take into account, to plan tourism and agricultural resources in one, and to form an effective mechanism for tourism to feed agriculture. The breakthrough is to promote the transformation of traditional agriculture to service-oriented agriculture, which adapts to the development of quality-oriented tourism. The basic goal is to make agriculture and tourism develop in a coordinated manner and increase farmers' income. In order to further enrich the connotation of tourism industry in Weifang, activate the content of regional tourism market, enhance the added value and market competitiveness of tourism products, it is the only way to develop modern tourism agriculture. The development of modern tourism agriculture in Weifang is helpful to realize the complementation of tourism leading products and auxiliary products, and to realize the benign unification of protecting ecological environment and excavating ecological value. The research goal of this paper is to explore the development of tourism agriculture in Weifang and its development mode, and to solve the problem of the development of modern tourism agriculture in Weifang. Building a new socialist countryside to provide theoretical support and reference. The research mainly includes the following four aspects: first, through the method of literature collation, the paper studies the development of tourism agriculture at home and abroad, as well as the characteristics and types of tourism agriculture. Secondly, this paper analyzes the advantages, disadvantages, opportunities and threats of the development of tourism agriculture in Weifang by means of SWOT analysis and combining with the actual situation of tourism agriculture in Weifang. Thirdly, through the method of questionnaire, this paper analyzes the influencing factors of tourist resources of tourism agriculture in Weifang, including the basic situation of the interviewees, the characteristics of tourism behavior, the analysis of tourism intention and the willingness to choose leisure tourism agriculture, etc. Finally, on the basis of combining the advantages, disadvantages, opportunities and threats of the development of tourism agriculture in Weifang as well as the influencing factors of tourist resources of tourism agriculture in Weifang, the paper puts forward the countermeasures and suggestions for the development of tourism agriculture in Weifang. It includes establishing the quality production system of agriculture, creating the processing system of tourism agricultural by-products, developing the interactive tourism agricultural system, strengthening the construction of market development and marketing system, perfecting the supporting system of infrastructure and so on.
【學(xué)位授予單位】：中國(guó)海洋大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7;F327

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