發(fā)布時間：2018-03-25 01:37

  本文選題：鄉(xiāng)村旅游　切入點：發(fā)展模式　出處：《四川農(nóng)業(yè)大學》2013年碩士論文

【摘要】：作為省級“鄉(xiāng)村旅游示范縣”,四川省高縣在鄉(xiāng)村旅游產(chǎn)業(yè)發(fā)展方面具有得天獨厚的優(yōu)勢和巨大的發(fā)展?jié)摿�。通過不斷豐富鄉(xiāng)村旅游產(chǎn)業(yè)的文化內(nèi)涵和底蘊,充分發(fā)揮鄉(xiāng)村旅游產(chǎn)業(yè)的區(qū)域關(guān)聯(lián)帶動性,全縣鄉(xiāng)村旅游產(chǎn)業(yè)逐年蓬勃發(fā)展,主要旅游經(jīng)濟指標連續(xù)五年保持著25%以上的高速增長態(tài)勢,并由此成為引領(lǐng)全縣農(nóng)民致富的重要支柱產(chǎn)業(yè)。然而,從近年來高縣鄉(xiāng)村旅游的發(fā)展特征和水平來看,總體仍處于起步的自發(fā)階段,并且在其發(fā)展過程中暴露出諸多的現(xiàn)實問題,嚴重制約了高縣鄉(xiāng)村旅游的健康、持續(xù)發(fā)展。 正是基于這樣一個現(xiàn)實背景,本文針對高縣鄉(xiāng)村旅游發(fā)展的相關(guān)問題開展了大量深入、細致的調(diào)查研究,其主要目的旨在借鑒國外發(fā)達國家和地區(qū)在鄉(xiāng)村旅游產(chǎn)業(yè)理論與發(fā)展實踐方面的成功經(jīng)驗,并從近年來高縣鄉(xiāng)村旅游資源開發(fā)利用的現(xiàn)實情況出發(fā),通過剖析高縣在發(fā)展鄉(xiāng)村旅游產(chǎn)業(yè)過程中存在的主要問題,有針對性地提出今后高縣鄉(xiāng)村旅游發(fā)展對策及措施,期望通過本文研究所形成的學術(shù)成果,能夠?qū)窈笠欢螘r期高縣地方政府及相關(guān)部門制定區(qū)域性鄉(xiāng)村旅游產(chǎn)業(yè)發(fā)展的中長期規(guī)劃和科學決策具有較為重要的參考價值,從而對高縣鄉(xiāng)村旅游的健康、持續(xù)發(fā)展起到重要的推動作用。研究結(jié)果表明： 第一,高縣鄉(xiāng)村旅游資源豐富,外部交通便利、區(qū)位優(yōu)越,政府主導機制逐漸加強,消費水平整體偏低,發(fā)展鄉(xiāng)村旅游具有比較優(yōu)勢。目前,高縣鄉(xiāng)村旅游尚處于起步后的穩(wěn)定發(fā)展階段,鄉(xiāng)村旅游開發(fā)模式主要有田園風光觀賞型、城郊農(nóng)家生活參與型、民俗風情體驗型、廟宇及紅色文化旅游、大型景區(qū)依托型等5種類型,鄉(xiāng)村旅游發(fā)展空間較大。 第二,以問卷調(diào)查的方式對高縣鄉(xiāng)村旅游客源地市場開展訪談調(diào)研,通過對相關(guān)數(shù)據(jù)進行整理和分析,可以看出,當前高縣鄉(xiāng)村旅游發(fā)展已經(jīng)初具規(guī)模,但存在著諸多較為突出的、亟待解決的現(xiàn)實問題,比如：旅游產(chǎn)品開發(fā)層次不夠,檔次較低,基礎(chǔ)設施不完善,旅游營銷手段相對缺乏,鄉(xiāng)村生態(tài)環(huán)境破壞較為嚴重,從業(yè)者素質(zhì)較低,服務質(zhì)量總體偏低等。上述問題的長期存在,勢必會嚴重制約高縣鄉(xiāng)村旅游實現(xiàn)健康、持續(xù)和快速發(fā)展。 第三,基于對鄉(xiāng)村旅游客源市場的問卷訪談情況及數(shù)據(jù)分析結(jié)果,根據(jù)當前高縣鄉(xiāng)村旅游發(fā)展存在的主要問題,提出了未來一段時期推進高縣鄉(xiāng)村旅游發(fā)展的政策和建議,即加強鄉(xiāng)村旅游的科學規(guī)劃管理、加大鄉(xiāng)村旅游產(chǎn)品的開發(fā)深度、改善鄉(xiāng)村旅游基礎(chǔ)設施條件、強化鄉(xiāng)村旅游的宣傳力度、堅持走生態(tài)發(fā)展之路和提升鄉(xiāng)村旅游的整體服務質(zhì)量。
[Abstract]:As a provincial "rural tourism demonstration county", Gaoxian County in Sichuan Province has unique advantages and huge development potential in the development of rural tourism industry. Give full play to the regional links of the rural tourism industry, the rural tourism industry in the whole county is booming year by year, and the main economic indicators of tourism have maintained a rapid growth trend of more than 25% for five consecutive years. This has become an important pillar industry leading farmers to get rich in the county. However, from the development characteristics and level of rural tourism in Gaoxian County in recent years, it is still in the spontaneous stage of starting. And in its development process exposed a lot of practical problems, seriously restricted the healthy and sustainable development of rural tourism in Gao County. It is precisely based on such a realistic background that this paper has carried out a large number of in-depth and meticulous investigations and studies on the related issues related to the development of rural tourism in Gao County. Its main purpose is to draw lessons from the successful experience of foreign developed countries and regions in the theory and development practice of rural tourism industry, and proceed from the current situation of rural tourism resources development and utilization in Gaoxian County in recent years. By analyzing the main problems existing in the development of rural tourism industry in Gaoxian County, this paper puts forward the countermeasures and measures for the development of rural tourism in Gaoxian County in the future. It has important reference value for the local government and relevant departments of Gaoxian county to formulate the long-term planning and scientific decision for the development of regional rural tourism industry in the future, so as to the health of rural tourism in Gaoxian county. Sustainable development plays an important role in promoting. First, Gaoxian rural tourism resources are abundant, external transportation is convenient, location is superior, government leading mechanism is gradually strengthened, consumption level is on the low side, development of rural tourism has comparative advantage. Gaoxian rural tourism is still in a stable stage of development after its beginning. The development mode of rural tourism mainly includes idyllic scenery, rural life participation, folk customs experience, temple and red culture tourism. Large-scale scenic spots rely on the type of 5 types, rural tourism development space is large. Secondly, through the investigation of the rural tourist market in Gaoxian, we can see that the development of rural tourism in Gaoxian county has begun to take shape at present. However, there are many outstanding and urgent practical problems, such as: the level of tourism product development is not enough, the level is low, the infrastructure is not perfect, the tourism marketing means are relatively lacking, and the rural ecological environment is destroyed seriously. The quality of practitioners is low and the quality of service is on the low side. The long-term existence of these problems is bound to seriously restrict the rural tourism in Gaoxian County to achieve healthy sustained and rapid development. Thirdly, based on the questionnaire interview and data analysis of rural tourist market, according to the main problems existing in the development of rural tourism in Gaoxian county, the paper puts forward some policies and suggestions to promote the development of rural tourism in Gaoxian county for a period of time. That is, strengthening the scientific planning and management of rural tourism, increasing the depth of the development of rural tourism products, improving the conditions of rural tourism infrastructure, and strengthening the propaganda of rural tourism. Adhere to the path of ecological development and improve the overall quality of rural tourism services.
【學位授予單位】：四川農(nóng)業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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