本文選題：翡翠　切入點(diǎn)：翡翠產(chǎn)地旅游　出處：《重慶師范大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：隨著人們生活水平的不斷提高，小眾旅游市場(chǎng)中的各種專(zhuān)項(xiàng)旅游正在悄然興起。旅游者個(gè)性化與自主化追求越來(lái)越突顯，翡翠產(chǎn)地旅游是一種以游覽翡翠加工、集散地，以鑒賞與購(gòu)買(mǎi)翡翠為主題的專(zhuān)項(xiàng)旅游產(chǎn)品，以其特色化的旅游產(chǎn)品為旅游者提供了豐富多樣的旅游體驗(yàn)，滿足了旅游者求知、購(gòu)物、社交的旅游需求，并能取得顯著的經(jīng)濟(jì)和社會(huì)效益。在我國(guó)，翡翠產(chǎn)地旅游還處于發(fā)展的起步階段，還沒(méi)有被廣大消費(fèi)者認(rèn)識(shí)和熟知，旅游企業(yè)和相關(guān)組織也沒(méi)有認(rèn)識(shí)到開(kāi)發(fā)翡翠產(chǎn)地旅游產(chǎn)品的意義。但隨著人們生活品質(zhì)的提高、對(duì)高品位珠寶的日益向往，并在旅游業(yè)和翡翠珠寶產(chǎn)業(yè)蓬勃發(fā)展的基礎(chǔ)上，翡翠產(chǎn)地旅游將會(huì)有廣闊的發(fā)展前景。 本文共分為9章對(duì)翡翠產(chǎn)地旅游游客行為進(jìn)行分析研究。其中通過(guò)第一章緒論與第二章相關(guān)理論基礎(chǔ)對(duì)本文所需相關(guān)理論進(jìn)行研究分析，探討了本文的選題背景與研究目的，提出了翡翠產(chǎn)地旅游游客行為研究的思路與方法以及論文寫(xiě)作技術(shù)路線。在理論分析的基礎(chǔ)上，，通過(guò)第三章翡翠產(chǎn)地旅游的開(kāi)發(fā)基礎(chǔ)與第四章瑞麗市翡翠產(chǎn)業(yè)與旅游業(yè)概況的介紹，闡述了中華翡翠玉石文化的旅游開(kāi)發(fā)基礎(chǔ)與瑞麗市開(kāi)發(fā)翡翠產(chǎn)地旅游的產(chǎn)業(yè)基礎(chǔ)條件，并介紹了案例地瑞麗市的選擇原因，提出了翡翠愛(ài)好者圈層輻射作用力。在案例地進(jìn)行問(wèn)卷調(diào)查的基礎(chǔ)上，通過(guò)第五章翡翠產(chǎn)地旅游的游客社會(huì)學(xué)調(diào)查與分析，第六章翡翠產(chǎn)地旅游的游客行為特征分析，第七章翡翠產(chǎn)地旅游的市場(chǎng)需求分析。探究翡翠產(chǎn)地旅游者的行為特征，以及翡翠產(chǎn)地旅游市場(chǎng)的調(diào)查研究，提出了翡翠游客興趣度梯度，對(duì)比了核心游客與普通游客在多個(gè)游覽特征上的區(qū)別。進(jìn)而通過(guò)第八章瑞麗市翡翠產(chǎn)地旅游開(kāi)發(fā)建議的探討，結(jié)合案例地實(shí)際情況設(shè)想翡翠產(chǎn)地旅游產(chǎn)品的旅游配套設(shè)施和服務(wù)供給的開(kāi)發(fā)方法和運(yùn)作模式，并為案例地翡翠產(chǎn)地旅游產(chǎn)品的開(kāi)發(fā)和發(fā)展提供建議和指導(dǎo)意見(jiàn)。最后，通過(guò)第九章結(jié)論與展望歸納本文主要的結(jié)論與發(fā)現(xiàn)，總結(jié)研究不足以及對(duì)未來(lái)研究方向的展望！
[Abstract]:With the continuous improvement of people's living standards, a variety of special tourism in the niche tourism market is rising quietly. The pursuit of individualization and autonomy of tourists is becoming more and more prominent. The jadeite origin tourism is a kind of processing and distribution center of jadeite jade. The special tourism products with the theme of appreciating and buying jadeite jade provide rich and diverse tourist experience for tourists with their special tourism products, and meet the tourist's tourist needs of knowledge, shopping and social intercourse. And can achieve remarkable economic and social benefits. In our country, the tourism of jadeite producing areas is still in the initial stage of development, and has not been recognized and well known by the vast number of consumers. Tourism enterprises and related organizations have also failed to realize the significance of developing jadeite tourism products. However, with the improvement of people's quality of life, they increasingly yearn for high-grade jewelry, and on the basis of the vigorous development of tourism and jadeite jewelry industry, Jade origin tourism will have a broad development prospects. This paper is divided into nine chapters to analyze the behavior of tourists from jadeite jade producing areas, and through the introduction of the first chapter and the theoretical basis of the second chapter, the relevant theories needed in this paper are studied and analyzed, and the background and purpose of this paper are discussed. This paper puts forward the thought and method of the study of tourist behavior in jadeite jade producing area and the technical route of writing the paper, based on the theoretical analysis, Through the introduction of the development foundation of jadeite producing area tourism and the general situation of the jadeite industry and tourism in Ruili city in chapter 4th, this paper expounds the tourism development foundation of Chinese jadeite jade culture and the industrial basic condition of developing jadeite producing area tourism in Ruili city. This paper also introduces the reasons for the selection of the case of Ruili City, and puts forward the radiation force of the ring layer of the jadeite jade lovers. On the basis of the questionnaire survey conducted on the basis of the case study, the sociological investigation and analysis of the tourists in the 5th chapter of the jadeite jade origin tourism are carried out. Chapter 6th analyzes the tourist behavior characteristics of jadeite origin tourism, and 7th chapter jadeite origin tourism market demand analysis. Explore the behavior characteristics of jadeite origin tourists, as well as the investigation and research of jadeite origin tourism market. This paper puts forward the interest gradient of jadeite tourists, compares the differences between the core tourists and the ordinary tourists in many tourist features, and then discusses the suggestions of tourism development in Ruili Jade producing area in 8th chapter. According to the actual situation of the case, the paper conceives the development method and operation mode of tourism supporting facilities and service supply of jadeite jade origin tourism products, and provides suggestions and guidance for the development and development of the tourism products in jadeite jade producing areas. Through the conclusion and prospect of 9th chapter, the main conclusions and findings of this paper are summarized, the deficiency of the research and the prospect of the future research direction are summarized.
【學(xué)位授予單位】：重慶師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F592.7

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