本文選題：開封宋朝歷史文化　切入點：旅游產(chǎn)品　出處：《廣西大學》2015年碩士論文　論文類型：學位論文

【摘要】：河南省系全國地下文物大省,其文物數(shù)量居全國首位,僅館藏文物就約占全國的八分之一,多達130萬件�？梢哉f,在中華民族乃至東方文化的形成與發(fā)展史上,河南歷史文化無疑具有十分重要的地位。老祖先在這里為子孫后代留下的名勝古跡真是難以計數(shù),其中國家級文物保護單位有96處之多,均可以稱得上“國寶”,是我國歷史文化長河中不可多得的瑰寶。而作為河南乃至國內(nèi)外著名的文化歷史名城開封更是這座瑰寶上閃亮的明珠。但是由于多年來發(fā)展意識薄弱、經(jīng)濟投入不足、宣傳營銷手段不夠等諸多原因,開封一直沒有展示出旅游強市的風采,沒有真正達到它應(yīng)有的地位,旅游發(fā)展總是處于不溫不火的狀態(tài),在旅游人數(shù)和旅游收入等方面遠遠低于鄭州、洛陽兩市,甚至有被焦作、安陽、平頂山等城市取代的苗頭。因此本文選取開封作為研究對象,從宋朝歷史文化旅游的角度去深入調(diào)查開封目前旅游開發(fā)的現(xiàn)狀,為今后開封的發(fā)展提出建議。在借鑒和吸收國內(nèi)外學術(shù)界滿意度研究成果的基礎(chǔ)上,本文首先對開封歷史背景和宋朝歷史文化旅游資源進行了分析和總結(jié),然后在游客滿意度指標體系基礎(chǔ)上借鑒綿山的文化旅游指標體系,加入有宋朝歷史文化特色的指標,構(gòu)建了開封宋朝歷史文化旅游滿意度模型,選取前往開封市內(nèi)的游客作為樣本進行問卷調(diào)查,經(jīng)過為期兩天的實地考察,發(fā)放了一定數(shù)量的調(diào)查問卷,從中獲取實證數(shù)據(jù)和有效信息,通過SPSS20.0軟件對收集上來的問卷進行游客人口學因素和旅游消費行為匯總,對游客滿意度和重要性進行綜合分析,用IPA方法對開封宋朝歷史文化旅游資源的文化指標和服務(wù)指標進行分析,從中尋找游客對開封宋朝歷史文化旅游產(chǎn)品期望值與滿意度之間存在的諸多差異。最終得出結(jié)果顯示,游客對開封宋朝歷史文化旅游產(chǎn)品的滿意度和期望值水平與開封宋文化發(fā)展的現(xiàn)狀基本相符。比較令人滿意的指標有整體的城市氛圍、城市街道的宋文化特色明顯；需要盡快提高的指標有景區(qū)內(nèi)的民俗表演、旅游的行程安排、旅游宣傳等,住宿環(huán)境、文化紀念品等滿意度較低,文化演出可以作為新的旅游增長點。通過研究發(fā)現(xiàn)了制約開封宋朝歷史文化發(fā)展的原因,并有針對性的提出了提升宋朝歷史文化旅游品味、優(yōu)化開封文化旅游資源、促進宋朝歷史文化旅游大力發(fā)展、提高旅游收入的建議。
[Abstract]:Henan Province Department of national underground cultural relics, the number of cultural relics ranks first in the country, only collections of cultural relics is about 1/8 of the country, as many as 1 million 300 thousand. It can be said that in the history of the formation and development of the Chinese nation and the oriental culture, history and culture of Henan undoubtedly has a very important position. Our ancestors here for future generations it is difficult to count the places of historic interest and scenic beauty, including national cultural relics protection units as many as 96, can be called a "national treasure", is a rare treasure of the cultural history of China. As a famous historical and cultural city of Henan and the domestic and foreign opening is the shining pearl treasure seat. But due to years of development consciousness is weak, insufficient investment, promotion is not enough for many reasons, it has not shown a strong tourism city style, not really achieve its proper position, tourism development The exhibition is always in a tepid state, in the travel and tourism income is far below Zhengzhou, Luoyang two city, even by Jiaozuo, Anyang, Pingdingshan city to replace the signs. So this thesis chooses it as the research object, in-depth investigation to present situation of opening tourism development from the Song Dynasty historical and cultural tourism perspective and put forward the recommendations for the future development of it. On the basis of absorbing the domestic and foreign academic satisfaction and research results, this paper analyzes and summary of historical background. And the historical and cultural tourism resources, and then learn from the index system of cultural tourism Mianshan based on tourist satisfaction index system, with characteristics of Song Dynasty history culture index, constructed the Opening Song Dynasty historical and cultural tourist satisfaction model, choosing to unseal city tourists as the sample for the survey, after Fieldwork for a period of two days, issued a certain number of questionnaires, to obtain empirical data and effective information, through SPSS20.0 software for tourist demographic factors and tourism consumption behavior of the collected questionnaire summary, comprehensive analysis on tourist satisfaction and importance analysis of the Song Dynasty Kaifeng historical and cultural tourism resources and cultural indicators service index by IPA method, to find a lot of differences between visitors to the Opening Song Dynasty historical and cultural tourism product expectations and satisfaction. The final results show that, visitors to the Opening Song Dynasty historical and cultural tourism product satisfaction and expectation level and status of cultural development are consistent with the opening song. Satisfactory index as a whole the atmosphere of city, city street song culture characteristic is obvious; need as soon as possible to improve indicators in the area of folk performances, travel Travel itinerary, tourism promotion, accommodation, cultural souvenirs and low satisfaction of cultural performances can be used as a new growth point in tourism. Through the study found that the reason for restricting the opening of the Song Dynasty's historical and cultural development, and puts forward to enhance the historical cultural tourism taste, cultural tourism resources to promote the optimization of Kaifeng. The development of historical and cultural tourism, improve the tourism revenue.

【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F592.6

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