發(fā)布時(shí)間：2018-03-04 19:24

  本文選題：葡萄酒旅游　切入點(diǎn)：利基旅游　出處：《成都體育學(xué)院》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：本文意在通過(guò)對(duì)利基旅游的理論分析，結(jié)合中國(guó)的旅游產(chǎn)業(yè)現(xiàn)狀對(duì)中國(guó)發(fā)展葡萄酒旅游進(jìn)行淺析。主要通過(guò)文獻(xiàn)搜集法、資料歸納法、數(shù)據(jù)分析法等研究方法進(jìn)行研究得出結(jié)論。 葡萄酒旅游在國(guó)外出現(xiàn)的早且發(fā)展快速，也相對(duì)完善，并且有了相應(yīng)的基礎(chǔ)和實(shí)力。整個(gè)市場(chǎng)份額在整個(gè)旅游市場(chǎng)中也占有相當(dāng)?shù)牡匚�。通過(guò)對(duì)國(guó)外葡萄酒旅游的成功的總結(jié)和借鑒，同時(shí)分析中國(guó)葡萄酒旅游業(yè)的現(xiàn)狀和發(fā)展前景以及相關(guān)影響因素，了解和總結(jié)中國(guó)葡萄酒旅游業(yè)的發(fā)展前景，以及對(duì)中國(guó)經(jīng)濟(jì)發(fā)展的重要影響。 利基旅游可以概括的說(shuō)成是新興旅游業(yè)中的一種，但是也同時(shí)屬于一種非大眾型旅游。利基旅游具有獨(dú)特性、專業(yè)性、挑戰(zhàn)性、相對(duì)唯一性等特點(diǎn)，是其他行業(yè)所無(wú)法替代和補(bǔ)充的。利基旅游的存在不是與通常意義上的旅游相對(duì)立而是使整個(gè)旅游產(chǎn)業(yè)更加豐滿，更具有多樣性和吸引力。發(fā)展葡萄酒旅游業(yè)有相當(dāng)多的好處，比如澳大利亞，在葡萄酒釀造歷史上有非常悠久的歷史，而且敢于采用先進(jìn)技術(shù)。澳大利亞維多利亞一市，僅一年內(nèi)的葡萄酒相關(guān)收入就高達(dá)9億澳元，其中由于葡萄酒旅游而產(chǎn)生的收入占到了65%，足以見(jiàn)得葡萄酒旅游的經(jīng)濟(jì)客觀性。促進(jìn)酒業(yè)發(fā)展的同時(shí)，也促進(jìn)了當(dāng)?shù)仄渌袠I(yè)的發(fā)展壯大，創(chuàng)造經(jīng)濟(jì)效益的同時(shí)也為社會(huì)提供了廣闊的就業(yè)機(jī)會(huì)和發(fā)展空間，葡萄酒旅游業(yè)在澳洲已經(jīng)成為了旅游產(chǎn)業(yè)中一項(xiàng)支柱經(jīng)濟(jì)收入。因此中國(guó)也應(yīng)考慮發(fā)展葡萄酒旅游業(yè)。 另外，中國(guó)地大物博，，葡萄產(chǎn)區(qū)有著分散性集中的特點(diǎn)，葡萄產(chǎn)區(qū)分散于全國(guó)各地，因此會(huì)有不同的品質(zhì)和特點(diǎn)。這些也具有非常獨(dú)特的吸引優(yōu)勢(shì)。也是其他國(guó)家和地區(qū)的葡萄酒所無(wú)法匹及的。中國(guó)葡萄酒旅游雖僅起步5年，但是在短短的5年時(shí)間內(nèi)仍然創(chuàng)造了巨額收入，具有強(qiáng)大的發(fā)展空間和前景。 中國(guó)發(fā)展利基旅游是必然趨勢(shì)，利基旅游不但能夠吸引更多的專業(yè)旅游者或愛(ài)好者的目光，同時(shí)也能填補(bǔ)整體旅游市場(chǎng)的空缺，不只是在經(jīng)濟(jì)層面上滿足市場(chǎng)需求，同時(shí)在精神層面上也能夠大大提升。發(fā)展利基旅游是一項(xiàng)利國(guó)利民的舉措。
[Abstract]:The purpose of this paper is to analyze the development of wine tourism in China through the theoretical analysis of niche tourism and the current situation of China's tourism industry. Data analysis and other research methods to draw conclusions. Wine tourism appeared early, developed rapidly and was relatively perfect in foreign countries. And has the corresponding foundation and the strength. The entire market share also occupies the considerable position in the entire tourism market. Through the successful summary and the reference to the foreign wine tourism, At the same time, the paper analyzes the present situation and prospect of wine tourism in China and the related influencing factors, and summarizes the development prospect of wine tourism in China and its important influence on the economic development of China. Niche tourism can be summed up as one of the emerging tourism industries, but it also belongs to a non-mass tourism. Niche tourism is unique, professional, challenging, relatively unique and so on. The existence of niche tourism is not contrary to tourism in the usual sense, but it makes the whole tourism industry fuller, more diverse and more attractive. The development of wine tourism has considerable benefits. Australia, for example, has a very long history of wine making and dares to adopt advanced technology. In Victoria, Australia, wine-related revenues in just one year amount to 900 million Australian dollars. Among them, the income generated by wine tourism accounts for 65%, which is enough to show the economic objectivity of wine tourism. While promoting the development of the wine industry, it also promotes the development of other local industries. Wine tourism has become a pillar of economic income in Australia, so China should also consider developing wine tourism. In addition, China has a vast and rich territory, and the grape producing areas have the characteristics of decentralized concentration. The grape production areas are scattered all over the country. As a result, there will be different qualities and characteristics. These also have very unique attractive advantages. They are also unmatched by wines from other countries and regions. Although Chinese wine tourism has only started for five years, But in a short period of five years still created a huge amount of income, with a strong space and prospects for development. The development of niche tourism in China is an inevitable trend. Niche tourism can not only attract the attention of more professional tourists or enthusiasts, but also fill the gap in the overall tourism market, not just to meet the market demand at the economic level. At the same time, the spiritual level can also be greatly improved. The development of niche tourism is a move to benefit the country and the people.
【學(xué)位授予單位】：成都體育學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592;G812

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 謝春山,傅吉新,李飛;旅游業(yè)的產(chǎn)業(yè)地位辨析[J];北京第二外國(guó)語(yǔ)學(xué)院學(xué)報(bào);2005年03期

2 惠紅;;關(guān)于我國(guó)旅游研究方法的思考[J];旅游學(xué)刊;2010年12期

3 麻學(xué)鋒;;旅游產(chǎn)業(yè)結(jié)構(gòu)升級(jí)的動(dòng)力機(jī)制與動(dòng)態(tài)演化研究[J];新疆社會(huì)科學(xué);2010年05期

本文編號(hào)：1566970