本文關(guān)鍵詞： 歐美旅游者 旅游者行為 成都市 發(fā)展建議　出處：《四川師范大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：摘要：成都作為四川省的省會(huì),是中外游客來(lái)川的重要出入境口岸。近年來(lái),成都與全國(guó)其他副省級(jí)城市相比,接待國(guó)內(nèi)旅游者人數(shù)排名靠前,但接待境外旅游者人數(shù)的排名卻靠后,由此可見(jiàn),入境旅游已經(jīng)成為了成都旅游發(fā)展中的軟肋。目前學(xué)者們對(duì)歐美旅游者在川旅游行為的研究相對(duì)較少。對(duì)來(lái)蓉歐美旅游者的旅游行為特征進(jìn)行研究可以為政府和旅游經(jīng)營(yíng)主體科學(xué)地進(jìn)行旅游線路和景區(qū)的規(guī)劃提供基本的信息；可以使他們根據(jù)旅游者的行為特點(diǎn)來(lái)進(jìn)行市場(chǎng)細(xì)分,從而提供更有針對(duì)性的旅游產(chǎn)品,采用合適的市場(chǎng)營(yíng)銷策略；有助于他們明晰旅游服務(wù)中的薄弱環(huán)節(jié),從而針對(duì)性地進(jìn)行服務(wù)質(zhì)量的提升；有利于政府、景區(qū)等更好地進(jìn)行游客管理等等�？傊�,對(duì)來(lái)蓉歐美旅游者行為特征的研究對(duì)于成都開(kāi)拓國(guó)際旅游市場(chǎng)、更新成都旅游形象、提高成都旅游的知名度以及建設(shè)國(guó)際旅游城市具有重要意義。 筆者主要采用了問(wèn)卷調(diào)查和深度訪談方法對(duì)來(lái)蓉歐美旅游者的旅游行為特征進(jìn)行研究。本文共分為六個(gè)部分：首先,介紹了本文的研究背景和意義,界定了旅游者行為的概念,對(duì)國(guó)內(nèi)外旅游者行為研究的相關(guān)文獻(xiàn)資料進(jìn)行了回顧和評(píng)述。第二,從旅游消費(fèi)者行為學(xué)、旅游心理學(xué)、旅游者空間行為模式等角度來(lái)構(gòu)建本文研究的理論基礎(chǔ)。第三,對(duì)來(lái)蓉歐美旅游者的社會(huì)人口統(tǒng)計(jì)特征和游前行為進(jìn)行了分析,包括旅游動(dòng)機(jī)、信息搜尋行為、旅游決策行為影響因素、對(duì)成都市旅游景點(diǎn)的感知情況。第四,分析了歐美旅游者在成都旅游過(guò)程中的行為特點(diǎn),包括空間行為、停留時(shí)間以及在食物、住宿設(shè)施、旅游資源、娛樂(lè)方式、購(gòu)物方面的選擇偏好。第五,對(duì)歐美旅游者的游后行為進(jìn)行了分析,包括對(duì)成都市主要景區(qū)的評(píng)價(jià)、對(duì)旅游六要素的服務(wù)質(zhì)量評(píng)價(jià)、旅游前后對(duì)成都市的感知印象差異以及重游和推薦意愿。最后,根據(jù)來(lái)蓉歐美旅游者的旅游行為特征,從旅游產(chǎn)品的開(kāi)發(fā)和升級(jí)、市場(chǎng)營(yíng)銷、區(qū)域旅游合作、基礎(chǔ)設(shè)施的改善和傳統(tǒng)文化的保護(hù)五個(gè)方面提出了對(duì)成都市旅游發(fā)展的建議。
[Abstract]:Abstract: Chengdu, as the capital of Sichuan Province, is an important entry and exit port for Chinese and foreign tourists. In recent years, compared with other sub-provincial cities in China, Chengdu ranks first in the number of domestic tourists. However, the number of tourists received from abroad is ranked at the bottom of the list, so it can be seen that. Inbound tourism has become a weak point in the development of Chengdu tourism. At present, scholars have relatively few studies on the tourism behavior of European and American tourists in Sichuan. The study on the characteristics of tourism behavior of tourists from Europe and the United States can be done for the government and the United States. The main body of tourism management scientifically carries on the tourism route and the scenic spot plan to provide the basic information; It can make them carry on market segmentation according to the characteristics of tourists' behavior, so as to provide more targeted tourism products, adopt appropriate marketing strategies, and help them to identify the weak links in tourism services. In short, the study on the behavior characteristics of tourists from Europe and the United States to Chengdu will open up the international tourism market and update the tourism image of Chengdu. It is of great significance to improve the popularity of Chengdu tourism and to build an international tourist city. The author mainly uses questionnaires and in-depth interviews to study the characteristics of tourism behavior of tourists from Europe and the United States. This paper is divided into six parts: firstly, the research background and significance of this paper are introduced. This paper defines the concept of tourist behavior, reviews and comments the relevant literature of tourist behavior research at home and abroad. Second, from the perspective of tourism consumer behavior, tourism psychology, Third, it analyzes the social and demographic characteristics and pre-tour behavior of tourists from Europe and the United States, including tourism motivation, information search behavior, and so on. The influence factors of tourism decision behavior, the perception of Chengdu tourist attractions. 4th, analyzed the behavior characteristics of European and American tourists in Chengdu tourism process, including spatial behavior, stay time and food, accommodation facilities, tourism resources. Entertainment mode, shopping preferences. 5th, the post-tour behavior of European and American tourists is analyzed, including the evaluation of the main scenic spots in Chengdu, the evaluation of the service quality of the six elements of tourism, The difference in perception of Chengdu before and after travel, and the willingness to revisit and recommend. Finally, according to the characteristics of tourism behavior of tourists from Europe and the United States, from the development and upgrading of tourism products, marketing, regional tourism cooperation, Suggestions on the development of tourism in Chengdu are put forward in five aspects: improvement of infrastructure and protection of traditional culture.
【學(xué)位授予單位】：四川師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7;F224

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