本文關(guān)鍵詞： 杭州市 休閑農(nóng)業(yè)旅游 發(fā)展模式　出處：《四川農(nóng)業(yè)大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：城市化進(jìn)程的不斷加快,居民生活水平不斷的提高,城市中人口和建筑物高度密集、城市生態(tài)環(huán)境日趨惡化,生活在城市中的居民慢慢產(chǎn)生了“親近自然、走向鄉(xiāng)村、尋找另一種生活”的需要,因此休閑農(nóng)業(yè)旅游越來(lái)越受到城市居民的青睞。隨著休閑農(nóng)業(yè)旅游業(yè)的快速發(fā)展,各地區(qū)爭(zhēng)相進(jìn)入這一領(lǐng)域,但因自然資源、人文資源、管理方式、發(fā)展模式等不同,因此發(fā)展效果也層次不齊。杭州市是國(guó)內(nèi)重點(diǎn)風(fēng)景旅游城市,在大力發(fā)展城市旅游和西湖、西溪濕地等景區(qū)旅游同時(shí),也順應(yīng)趨勢(shì)發(fā)展鄉(xiāng)村休閑農(nóng)業(yè)旅游。但杭州休閑農(nóng)業(yè)旅游的發(fā)展存在著生態(tài)環(huán)境重視不足,產(chǎn)品和服務(wù)單一,體制混亂,體驗(yàn)性產(chǎn)品的缺乏等等問(wèn)題,很大程度上制約了杭州市休閑農(nóng)業(yè)旅游的可持續(xù)發(fā)展。因此,我們需要結(jié)合實(shí)際情況解決這些問(wèn)題,這對(duì)促進(jìn)休閑農(nóng)業(yè)旅游成為杭州市旅游業(yè)新的增長(zhǎng)點(diǎn),促進(jìn)城鄉(xiāng)一體化統(tǒng)籌發(fā)展,促使杭州市成為全方位發(fā)展的旅游名城,具有經(jīng)濟(jì)社會(huì)現(xiàn)實(shí)等多層面的意義。 本文通過(guò)對(duì)杭州市的實(shí)地調(diào)查、翻閱政府的統(tǒng)計(jì)資料,運(yùn)用SWOT分析方法,對(duì)杭州市的休閑農(nóng)業(yè)旅游發(fā)展進(jìn)行了研究。研究發(fā)現(xiàn)杭州市休閑農(nóng)業(yè)旅游發(fā)展中存在的主要問(wèn)題有：產(chǎn)品開(kāi)發(fā)同質(zhì)化,特色不鮮明；缺乏統(tǒng)一規(guī)范的管理措施；經(jīng)營(yíng)者缺乏相應(yīng)的經(jīng)營(yíng)管理經(jīng)驗(yàn)；農(nóng)業(yè)資源利用混亂,生態(tài)環(huán)境受損；基礎(chǔ)設(shè)施不足,公共服務(wù)缺乏等。針對(duì)這些問(wèn)題,本文提出了促進(jìn)杭州市休閑農(nóng)業(yè)旅游發(fā)展的主要對(duì)策是：合理規(guī)劃,科學(xué)發(fā)展；完善市場(chǎng),加強(qiáng)旅游規(guī)制；做好信息服務(wù),發(fā)展目的地營(yíng)銷。
[Abstract]:With the rapid development of urbanization, the improvement of living standard, the density of population and buildings in the city, and the deterioration of the ecological environment in the city, the residents living in the city have gradually come to "get close to nature and go to the countryside." In order to find another kind of life ", leisure agriculture tourism is more and more popular with the city residents. With the rapid development of leisure agriculture tourism, all regions are scrambling to enter this field, but because of natural resources, human resources, management methods, The development pattern is different, so the development effect is also uneven. Hangzhou is a key scenic city in China. At the same time, Hangzhou is vigorously developing urban tourism and scenic spots such as West Lake, Xixi Wetland, etc. The development of leisure agriculture tourism in Hangzhou also conforms to the trend of rural leisure agriculture tourism. However, the development of leisure agriculture tourism in Hangzhou has some problems, such as insufficient attention to ecological environment, single products and services, chaotic system, lack of experiential products, and so on. To a large extent, it restricts the sustainable development of leisure agricultural tourism in Hangzhou. Therefore, we need to solve these problems in light of the actual situation, which has become a new growth point of tourism in Hangzhou. To promote the overall development of urban and rural integration and to make Hangzhou a famous tourist city with all-round development has the significance of economic and social reality. In this paper, through the field investigation of Hangzhou City, we read the statistical data of the government, and use the SWOT analysis method. This paper studies the development of leisure agriculture tourism in Hangzhou. The main problems in the development of leisure agriculture tourism in Hangzhou are as follows: the product development is homogenized, the characteristics are not clear, the management measures are not uniform and standard. Operators lack relevant experience in operation and management; agricultural resources are used in confusion, ecological environment is damaged, infrastructure is inadequate, public services are lacking, and so on. This paper puts forward the main countermeasures to promote the development of leisure agriculture tourism in Hangzhou: reasonable planning, scientific development, perfecting market, strengthening tourism regulation, doing well information service and developing destination marketing.
【學(xué)位授予單位】：四川農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F327;F592.7

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