本文關(guān)鍵詞： 民族地區(qū) 旅游業(yè) 文化軟實(shí)力 協(xié)同　出處：《貴州民族研究》2013年06期 　論文類(lèi)型：期刊論文

【摘要】：旅游業(yè)作為當(dāng)前民族地區(qū)文化軟實(shí)力建設(shè)的重要渠道之一,其對(duì)貴州民族地區(qū)文化軟實(shí)力建設(shè)有著積極作用與消極影響�？傮w上看,旅游業(yè)發(fā)展從向心力、創(chuàng)新力和傳播力三個(gè)方面推動(dòng)了貴州民族地區(qū)文化軟實(shí)力的提升,但在旅游產(chǎn)品開(kāi)發(fā)、旅游文化創(chuàng)意和旅游營(yíng)銷(xiāo)宣傳等方面存在的問(wèn)題,給貴州民族地區(qū)文化軟實(shí)力建設(shè)也帶來(lái)了一些不利的影響因素。在此基礎(chǔ)上,探討旅游業(yè)協(xié)同促進(jìn)下貴州民族地區(qū)文化軟實(shí)力建設(shè)的對(duì)策建議。
[Abstract]:As one of the important channels for the construction of cultural soft power in ethnic minority areas, tourism plays a positive and negative role in the construction of cultural soft power in Guizhou ethnic areas. Three aspects of innovation and communication power have promoted the promotion of cultural soft power in Guizhou ethnic areas, but there are some problems in tourism product development, tourism cultural creativity and tourism marketing promotion. It also brings some unfavorable factors to the construction of cultural soft power in Guizhou minority areas. On this basis, the countermeasures and suggestions for the construction of cultural soft power in Guizhou minority areas under the cooperative promotion of tourism industry are discussed.
【作者單位】： 五邑大學(xué);
【分類(lèi)號(hào)】：F592.7;G127

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相關(guān)期刊論文 前5條

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本文編號(hào)：1497869