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哈爾濱市濕地旅游產(chǎn)業(yè)發(fā)展研究

發(fā)布時(shí)間:2018-01-13 13:40

  本文關(guān)鍵詞:哈爾濱市濕地旅游產(chǎn)業(yè)發(fā)展研究 出處:《哈爾濱工程大學(xué)》2012年碩士論文 論文類型:學(xué)位論文


  更多相關(guān)文章: 哈爾濱 濕地旅游 旅游產(chǎn)品 市場(chǎng)營銷


【摘要】:濕地具有豐富的水資源、土地資源、生物資源、礦產(chǎn)資源,廣泛分布于世界各地,是生態(tài)系統(tǒng)的重要組成部分,濕地以其獨(dú)具特色景觀為濕地旅游產(chǎn)業(yè)的發(fā)展提供了有利的條件。它不僅具有巨大的生態(tài)效益與經(jīng)濟(jì)效益,而且在生態(tài)、經(jīng)濟(jì)、社會(huì)等方面具有不可替代的功能。 哈爾濱濕地資源豐富,但是隨著城市的人口的增多、工業(yè)化、城市化進(jìn)程的加快,濕地生態(tài)資源被破壞的問題越來越突出。因此,準(zhǔn)確地了解和掌握濕地的分布狀況,及時(shí)地對(duì)濕地旅游資源存在的破壞現(xiàn)象進(jìn)行監(jiān)測(cè)與評(píng)估,對(duì)合理的保護(hù)與開發(fā)哈爾濱濕地資源、保護(hù)哈爾濱濕地生態(tài)環(huán)境具有重大意義。本文結(jié)合哈爾濱濕地旅游的現(xiàn)狀,致力于探求符合哈爾濱濕地保護(hù)與可持續(xù)利用的策略,為哈爾濱濕地的保護(hù)、開發(fā)與利用實(shí)踐提供借鑒與參考。本文共分為四章,第一章為緒論,主要論文寫作背景及意義,國內(nèi)外研究現(xiàn)狀,論文寫作的思路和方法,論文研究特色五個(gè)方面進(jìn)行了論述。第二章是哈爾濱濕地旅游產(chǎn)業(yè)發(fā)展現(xiàn)狀及問題分析,在這一章中主要介紹了濕地及濕地旅游的基礎(chǔ)知識(shí),并對(duì)哈爾濱濕地旅游產(chǎn)業(yè)發(fā)展現(xiàn)狀,哈爾濱濕地旅游產(chǎn)業(yè)發(fā)展存在的問題進(jìn)行了分析。第三章哈爾濱濕地旅游產(chǎn)業(yè)發(fā)展設(shè)計(jì),主要從濕地旅游發(fā)展的理念、濕地旅游產(chǎn)品主題設(shè)計(jì)、營銷體制設(shè)計(jì)、管理方式的構(gòu)建等四個(gè)方面進(jìn)行分析。第四章哈爾濱濕地旅游產(chǎn)業(yè)發(fā)展政策建議中,主要從建立共建組織,完善基礎(chǔ)設(shè)施,,完善旅游產(chǎn)品,樹立良好旅游形象,加大拓展客源市場(chǎng)營銷力度,有效保護(hù)濕地旅游資源等六個(gè)方面進(jìn)行了詳細(xì)論述。通過這四章對(duì)哈爾濱濕地旅游產(chǎn)業(yè)詳細(xì)的闡述與分析,使哈爾濱濕地旅游符合可持續(xù)發(fā)展的要求,逐步走向可持續(xù)發(fā)展之路。
[Abstract]:Wetland has abundant water resources, land resources, biological resources, mineral resources, widely distributed around the world, is an important part of the ecosystem. Wetland has provided favorable conditions for the development of wetland tourism industry with its unique landscape. It not only has enormous ecological and economic benefits, but also in ecology and economy. Social and other aspects have irreplaceable functions. Harbin is rich in wetland resources, but with the increase of urban population, industrialization, the acceleration of urbanization, wetland ecological resources have been destroyed more and more prominent. Accurately understand and grasp the distribution of wetlands, timely monitoring and evaluation of wetland tourism resources, the reasonable protection and development of wetland resources in Harbin. It is of great significance to protect the ecological environment of Harbin wetland. Combined with the present situation of wetland tourism in Harbin, this paper is devoted to explore the strategies that accord with the protection and sustainable utilization of Harbin wetland, which is the protection of Harbin wetland. This paper is divided into four chapters, the first chapter is the introduction, the main writing background and significance, domestic and foreign research status, the ideas and methods of paper writing. The second chapter is the status quo and problem analysis of Harbin wetland tourism industry. In this chapter, it mainly introduces the basic knowledge of wetland and wetland tourism. And Harbin wetland tourism industry development status quo, Harbin wetland tourism industry development problems were analyzed. Chapter three, Harbin wetland tourism industry development design, mainly from the concept of wetland tourism development. Wetland tourism product theme design, marketing system design, the construction of four aspects of management. 4th chapter of Harbin wetland tourism industry development policy recommendations, mainly from the establishment of co-construction organization. Improve infrastructure, perfect tourism products, set up a good tourism image, and increase the marketing efforts to expand the source of tourists. Through the four chapters of Harbin wetland tourism industry detailed elaboration and analysis to make Harbin wetland tourism meet the requirements of sustainable development. Step by step towards sustainable development.
【學(xué)位授予單位】:哈爾濱工程大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2012
【分類號(hào)】:F592.7

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