我國(guó)旅游文化產(chǎn)業(yè)園區(qū)現(xiàn)狀分析
本文關(guān)鍵詞:我國(guó)旅游文化產(chǎn)業(yè)園區(qū)現(xiàn)狀分析 出處:《山東大學(xué)》2013年碩士論文 論文類(lèi)型:學(xué)位論文
更多相關(guān)文章: 文化產(chǎn)業(yè)園 旅游 旅游文化產(chǎn)業(yè)園
【摘要】:近年來(lái),我國(guó)文化產(chǎn)業(yè)的發(fā)展體現(xiàn)出一個(gè)重要特征和趨勢(shì)——園區(qū)化,具體表現(xiàn)是全國(guó)各地開(kāi)始興起建設(shè)文化產(chǎn)業(yè)園的熱潮。大力發(fā)展文化產(chǎn)業(yè)已經(jīng)成為我國(guó)在戰(zhàn)略機(jī)遇期要完成的一項(xiàng)戰(zhàn)略任務(wù),文化產(chǎn)業(yè)的發(fā)展已經(jīng)進(jìn)入到了歷史發(fā)展的最佳時(shí)期,有望成為中國(guó)二十一世紀(jì)經(jīng)濟(jì)的支柱性產(chǎn)業(yè),文化產(chǎn)業(yè)園區(qū)的興建是促進(jìn)文化產(chǎn)業(yè)集約發(fā)展的重要舉措之一。文化產(chǎn)業(yè)園的一個(gè)重要類(lèi)別是休閑娛樂(lè)園區(qū),而園區(qū)的休閑娛樂(lè)功能則主要是通過(guò)發(fā)展旅游業(yè)來(lái)實(shí)現(xiàn),所以說(shuō),旅游文化產(chǎn)業(yè)園化已經(jīng)成為我國(guó)文化產(chǎn)業(yè)的一大發(fā)展趨勢(shì)。 旅游文化產(chǎn)業(yè)園以當(dāng)?shù)刎S富的文化資源為依托、以休閑旅游為先導(dǎo),通過(guò)引入先進(jìn)的文化產(chǎn)業(yè)發(fā)展和管理理念,在制定合理的戰(zhàn)略規(guī)劃的基礎(chǔ)上形成的文化產(chǎn)業(yè)高效發(fā)展區(qū)域。旅游文化產(chǎn)業(yè)園實(shí)質(zhì)上是“文化+旅游+地產(chǎn)”的三位一體的聯(lián)動(dòng)開(kāi)發(fā)模式,文化是其靈魂,是最根本的東西,旅游是其發(fā)展動(dòng)力,而地產(chǎn)則是其發(fā)展的重要保證。從宏觀角度來(lái)看,在全國(guó)各地建設(shè)旅游文化產(chǎn)業(yè)園區(qū)不但能夠發(fā)展新興的產(chǎn)業(yè)項(xiàng)目,提高我國(guó)的軟實(shí)力,還能夠開(kāi)辟旅游業(yè)可持續(xù)發(fā)展的新興道路,保證文化產(chǎn)業(yè)的持續(xù)繁榮;從微觀角度來(lái)看,針對(duì)某地建設(shè)旅游文化產(chǎn)業(yè)園來(lái)說(shuō),充分利用國(guó)家扶持文化產(chǎn)業(yè)和旅游業(yè)的優(yōu)惠政策,實(shí)現(xiàn)經(jīng)濟(jì)效益與社會(huì)效益的結(jié)合,在提高本地文化產(chǎn)阿業(yè)競(jìng)爭(zhēng)能力的同時(shí),還能夠促進(jìn)本地文化軟實(shí)力的提升。 本文將國(guó)內(nèi)較為著名的旅游文化產(chǎn)業(yè)園區(qū)作為案例,通過(guò)介紹其發(fā)展?fàn)顩r,總結(jié)其所存在的問(wèn)題,在此基礎(chǔ)之上從政府政策方面和產(chǎn)業(yè)鏈方面對(duì)我國(guó)旅游文化產(chǎn)業(yè)園區(qū)的發(fā)展前景作出了展望。
[Abstract]:In recent years, the development of China's cultural industry reflects an important feature and trend-park. The concrete manifestation is the upsurge of the construction of cultural industry park in various parts of the country. Vigorously developing the cultural industry has become a strategic task to be completed in the period of strategic opportunity in our country. The development of cultural industry has entered the best period of historical development and is expected to become the pillar industry of Chinese economy in 21th century. The construction of cultural industry park is one of the important measures to promote the intensive development of cultural industry. One of the important categories of cultural industry park is leisure and entertainment park. The leisure and entertainment function of the park is mainly realized through the development of tourism. Therefore, the park of tourism culture industry has become a major development trend of the cultural industry in our country. Tourism cultural industry park based on the rich local cultural resources, leisure tourism as the guide, through the introduction of advanced cultural industry development and management concepts. On the basis of making reasonable strategic plan, the cultural industry development area formed on the basis of reasonable strategy. Tourism cultural industry park is in essence a trinity development mode of "cultural tourism real estate", and culture is its soul. Tourism is the most fundamental thing, tourism is the driving force of its development, and real estate is an important guarantee of its development. From a macro point of view, the construction of tourism and cultural industrial parks in all parts of the country can not only develop new industrial projects. Improving the soft power of our country can also open up a new way of sustainable development of tourism and ensure the sustainable prosperity of cultural industry. From the microcosmic point of view, aiming at the construction of tourism cultural industry park in a certain place, we should make full use of the preferential policies of the state to support the cultural industry and the tourism industry, and realize the combination of economic and social benefits. At the same time, it can promote the soft power of local culture. This paper takes the famous tourism cultural industrial park as a case, and summarizes its existing problems by introducing its development situation. On this basis, the prospect of tourism cultural industrial park in China is forecasted from government policy and industry chain.
【學(xué)位授予單位】:山東大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類(lèi)號(hào)】:F592.7;G124
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