本文關鍵詞：壺關太行山大峽谷旅游公司戰(zhàn)略研究　出處：《山西大學》2012年碩士論文　論文類型：學位論文

  更多相關文章： 大峽谷 旅游 戰(zhàn)略 深層次開發(fā)

【摘要】：隨著中國國民經(jīng)濟穩(wěn)定、持續(xù)的增長,山西省的旅游業(yè)得到了長足發(fā)展,呈現(xiàn)蓬勃向上的態(tài)勢,已經(jīng)發(fā)展成為第三產(chǎn)業(yè)的重要支柱。壺關太行山大峽谷擁有不可復制的、獨特的旅游資源和文化內(nèi)涵,擁有跨越式發(fā)展的潛力與良機,但由于沒有進行深層次開發(fā),大峽谷還處于初級化發(fā)展狀態(tài),公司成立后首要的就是對景區(qū)進行總體戰(zhàn)略規(guī)劃,以利于長遠發(fā)展。 本文以長治壺關縣太行山大峽谷旅游公司為研究對象,通過查閱數(shù)據(jù)、多種資料和實地調(diào)研、考察,綜合運用多種經(jīng)濟戰(zhàn)略和管理理論,以嚴謹?shù)慕Y構方式分析了壺關太行山大峽谷旅游公司所處的行業(yè)環(huán)境、宏觀環(huán)境以及自身的資源優(yōu)劣勢和機會提出了太行山大峽谷旅游公司的多元化發(fā)展戰(zhàn)略及差異化競爭戰(zhàn)略,并重點從市場計劃和項目規(guī)劃兩個方面提出了戰(zhàn)略具體的實施方案。探討了壺關太行山大峽谷旅游公司的戰(zhàn)略規(guī)劃及景區(qū)深層次開發(fā)問題。 論文通過研究景區(qū)深度開發(fā)及公司戰(zhàn)略,得出結論：太行山大峽谷旅游公司應充分利用自身獨特的資源優(yōu)勢,利用國家和地方政府的優(yōu)惠政策,對公司進行全面規(guī)劃,準確定位,通過借鑒國內(nèi)外先景區(qū)的先進經(jīng)驗,實施國際化、多元化、一體化戰(zhàn)略,以及品牌和差異化產(chǎn)品戰(zhàn)略,對景區(qū)深度開發(fā),使公司得到全面發(fā)展,從而提升公司核心競爭力。本文的研究方法與思路對公司戰(zhàn)略管理有著重要意義,研究結果也對該公司的戰(zhàn)略實施有著直接的指導作用,并對同行業(yè)的其它景區(qū)的戰(zhàn)略開發(fā)研究有一定參考價值。
[Abstract]:With the steady and sustained growth of China's national economy, Shanxi's tourism industry has been greatly developed, showing a vigorous and upward trend. Huguan Taihang Mountain Canyon has its unique tourism resources and cultural connotation, and has the potential and opportunity to develop by leaps and bounds. However, the Grand Canyon is still in the primary state of development because it has not been developed at a deep level. The most important thing for the company after its establishment is to carry out the overall strategic planning of the scenic spot in order to benefit the long-term development. This paper takes Taihang Mountain Grand Canyon Tourism Company of Changzhi Huguan County as the research object, through consulting data, many kinds of materials and field investigation, investigates, synthetically uses various economic strategy and management theory. The paper analyzes the industry environment of Huguan Taihang Mountain Grand Canyon Tourism Company in a rigorous structure. The macro environment and its own advantages and disadvantages of resources and opportunities put forward the Taihang Grand Canyon Tourism Company's diversified development strategy and differentiated competition strategy. It also puts forward the specific implementation plan of strategy from two aspects of market planning and project planning, and probes into the strategic planning of Huguan Taihang Mountain Grand Canyon Tourism Company and the deep level development of scenic spots. By studying the deep exploitation of scenic spot and the company strategy, the paper draws a conclusion that Taihang Mountain Grand Canyon Tourism Company should make full use of its unique resource advantages and the preferential policies of national and local governments. Comprehensive planning and accurate positioning of the company, through the use of advanced experience at home and abroad, the implementation of internationalization, diversification, integration strategy, as well as brand and differentiated product strategy, in-depth development of scenic spots. The research methods and ideas of this paper are of great significance to the strategic management of the company, and the results of the research also have a direct guiding role in the implementation of the strategy of the company. It also has certain reference value to the strategic development research of other scenic spots in the same industry.
【學位授予單位】：山西大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592.7

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本文編號：1400035